Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions. Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life? To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to...
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Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions. Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life? To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to...
Reloading Luxury - Cartier beyond the red box – Episode1: Are commitments a form of cultural diplomacy?
Reloading Luxury
31 minutes
1 year ago
Reloading Luxury - Cartier beyond the red box – Episode1: Are commitments a form of cultural diplomacy?
Today, luxury brands are getting involved beyond their core business. Investments are being made in culture, philanthropy, environmental issues and education, and luxury brands are becoming important relays for public institutions. Cyrille Vigneron, Chairman and CEO of Cartier, talks about the meaning of commitment and the responsibilities that go with it.What lies beyond the iconic red box of Cartier, a symbol that has transcended time and trends? Since its inception in Paris by Louis-F...
Reloading Luxury
Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions. Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life? To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to...
