Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions. Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life? To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to...
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Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions. Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life? To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to...
For the past ten years, the Audemars Piguet brand has experienced an uninterrupted increase in turnover. This evolution of the brand's value is linked to several factors, including the often-mentioned change in distribution strategy. But it is not the only driver. The leadership in place, instilled by its CEO François-Henry Bennahmias, is also a catalyst for the brand's transformation. The mindset in place, the brand's own freedom of tone, is generating a strong and original creative dyn...
Reloading Luxury
Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions. Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life? To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to...
