Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions. Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life? To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to...
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Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions. Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life? To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to...
Today, Audemars Piguet has become one of the five greatest watchmaking brands worldwide. Yet that was not the case ten years ago, when François-Henry Bennahmias took over the head of the company. In 2012, the brand produced 32,000 watches a year; in 2023, it has reached 51,000 pieces. The industrial structure Audemars Piguet is building could bring the manufacture to produce up to 70,000 watches a year. Today, Audemars Piguet isn’t only a successful brand, it’s a state of mind, guid...
Reloading Luxury
Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions. Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life? To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to...
