I'm super excited today to have the amazing Kristen Kidd on the podcast. Kristen and I connected at WPPI this past year, where we had the chance to hang out and get to know each other over breakfast. I've admired Kristen's work for a while, and it was such a joy to finally meet her and invite her to be on the podcast. In this episode, Kristen dives into the concept of being the perfectly imperfect photographer. She'll explain what that means and why it's so crucial, especially when you're just starting out in the photography business. Kristen shares her journey from being a social worker to founding Lux Summit Studio, a photography studio that celebrates the beautifully chaotic and transformational experiences of life. Her unique approach to pet photography, focusing on the bond between pets and their humans, offers invaluable insights for photographers of all genres. We discuss the importance of capturing the essence of relationships and the infinite value of how you make your clients feel, rather than striving for technical perfection. Kristen emphasizes the significance of understanding your clients' emotional connections and creating images that tell their unique stories. She also offers practical advice for photographers who might be hesitant to include humans in their pet photography sessions, highlighting the potential for deeper client connections and increased sales. This episode is packed with wisdom, inspiration, and actionable tips to help you embrace your imperfections and build a thriving photography business. Whether you're a seasoned pro or just starting out, Kristen's insights will encourage you to push through your fears, stay curious, and continually grow both personally and professionally. Thank you so much, Kristen, for sharing your journey and expertise with us. For those interested in learning more from Kristen, be sure to check out her website Lux Summit Studio and follow her on Instagram. She also offers mentoring for photographers looking to align their hearts, minds, and businesses. Don't forget to like, share, and review our podcast! Join our Refocus Your Photography Business Facebook group for more tips, support, and community. Topics Covered: Celebrating the transformational experience of pets and pet photography Embracing imperfections in photography and life Photography pricing and value  The client experience  Prioritizing client emotions in photography  Overcoming self-down and negative self-speak  The mental aspect of running a photography business  How to find Kristen Kristen Website: https://luxsummitstudio.com/ Lux Summit Studio Facebook Page: https://www.facebook.com/LuxSummitStudio Lux Summit Studio Instagram Page: https://www.instagram.com/lux_summit_studio/   Follow us at Refocus Your Photography Business Follow us on facebook: https://www.facebook.com/groups/refocusyourbusiness Subscribe to our YouTube Channel: https://www.youtube.com/@johnglaserphotography   Find John at:  johnglaserphotography.com johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/  

I'm thrilled to bring you episode 40 with the incredible Luci Dumas, a wall art sales expert who is here to share her insights on creating and selling stunning wall art for your clients.  In this episode, Luci and I chat about everything you need to know to boost your wall art sales. From the initial client consultation to the final product, Luci breaks down her proven strategies and techniques. Whether you're just starting out or looking to refine your approach, this episode is packed with golden nuggets that will surely help you elevate your business. We discuss Luci's journey into photography, her tips for selling wall art, and the importance of creating a finished product for your clients. We also touch on the significance of projecting your work large, understanding client needs, and the emotional impact of printed photographs. Whether you specialize in weddings, families, or any other niche, Luci's advice is invaluable for any photographer looking to increase their wall art sales. Don't miss out on Luci's special offer for our listeners! She's offering a free "Create the Business of Your Dreams" session to eight lucky listeners. This is a fantastic opportunity to dive deep into your photography dreams and challenges with an expert. To grab this offer, email Lucy at lucy@lucydumas.com or visit her website at Lucy Dumas Coaching. If you enjoyed this episode, please like, subscribe, and leave a comment. You can also join our community on Facebook at Refocus Your Photography Business for more tips, support, and discussions. And don't forget to check out our YouTube channel, John Glaser Photography, for more content and videos of our podcasts. Topics Covered:  The importance of printing and preserving photos Photography wall art and album sales  Creating custom wall art for clients Framing photography wall art Pricing and sales strategies  How to approach the consultation  Using in person sales and using a projector to show wall art life sized   How to find Luci  Luci's Coaching Website: https://lucidumascoaching.com/ Luci's Coaching Facebook: https://www.facebook.com/LuciDumasCoaching The Profitable Photographer Podcast: https://lucidumascoaching.com/profitablephotographerpod/ Luci's Photography Website: https://lucidumas.com/   Follow us at Refocus Your Photography Business Follow us on facebook: https://www.facebook.com/groups/refocusyourbusiness Subscribe to our YouTube Channel: https://www.youtube.com/@johnglaserphotography Find John at:  johnglaserphotography.com johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/

Hey there, everybody! It's John with Refocus Your Photography Business and John Glaser Photography. Welcome to episode 39 where we have an incredible guest, Adam Goldberg, a phenomenal pet photographer from Florida. Adam has been doing some amazing things in his business, from book projects to working with local shelters, and even getting sponsors for photo sessions. Oh, and we wrap up our conversation with a little chat about Profit First, a game-changing approach to managing your business finances. Fun fact: Adam and I share the same Profit First professional, Venus Michael, and she's been an absolute gem in helping us make our businesses more profitable. Adam's journey into pet photography is truly inspiring. Starting in 2013 at an animal shelter, he was hired to revamp their website but ended up teaching himself photography to improve the shelter's pet photos. His passion for showcasing the personality of pit bulls and other pets quickly grew, and he soon became known for his incredible work. One of the standout aspects of Adam's business is his success with book projects. His project, "Tales of Gratitude," features thank you notes from people to their pets, beautifully captured in his studio. If you're thinking about starting a book project, Adam shares some invaluable tips on how to get started and make it successful. Adam also discusses the importance of building strong relationships with shelters and rescues. He emphasizes the need for clear communication and setting realistic expectations to ensure that the partnership benefits both parties. We also dive into Adam's innovative sponsorship program, where businesses sponsor adoption photos for shelter pets. This not only helps the pets find homes faster but also supports Adam's business. It's a win-win! And let's not forget our chat about Profit First. If you're not familiar with it, it's a revolutionary approach to managing your business finances, ensuring that you pay yourself first and keep your business profitable. Both Adam and I have seen tremendous benefits from working with Venus, our Profit First professional. Adam's story is a testament to the power of passion, perseverance, and innovation in building a successful photography business. Whether you're a pet photographer or just someone looking for inspiration, this episode is packed with valuable insights and practical advice. Topic Covered Transitioning your pet photography from a hobby into a business Book projects and photography business challenges  Book projects for charity Lead Generation for book projects Partnering with shelters for book projects focusing on relationships Partnering with shelters and fosters for adoption photos  Using your photography business to help shelter pets get adopted Using social media to build your brand and business  Profit-first business strategies  Profit management and revenue streams  Profit-first strategies for photographers with a focus on saving for the future Adams Website: https://agoldphoto.com/ Venus Michaels (Photography Profit First Professional): https://venusmichael.com/ Profit First Book: https://mikemichalowicz.com/profit-first/ Refocus Your Photography Business Facebook Group: https://www.facebook.com/groups/refocusyourbusiness   Find John at:  johnglaserphotography.com johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/

Join us for an enlightening episode of Refocus Your Photography Business Podcast, hosted by John Glaser. As we delve into the extensive realm of Fundy, the innovative photography software, we shed light on its robust capabilities, how it can revolutionize your sales process, and practical advice for utilizing it effectively. Andrew Funderberg, the creator and owner of Fundy, shares how this tool has simplified the process of selling photographs. He elaborates on the ease of album design creation, managing collections, and introducing the concept of auto-designs. Additionally, we explore advanced photo retouching, design specifics, and the noteworthy five-star photo feature. You'll learn the benefits of Fundy's dynamic album pricing function and how the software can be used to create instrumental promotional tools such as holiday and senior invite cards. We also discuss the valuable insights into how using Fundy can amplify your sales, and how to navigate in-person sales using the software. Blending practical advice with real-world examples, we guide you in maximizing Fundy's potential to enhance your sales process and client experience. Make your photography sales journey a breeze with our step-by-step guide on harnessing the potential of Fundy. Tune in to boost your understanding of photo sales dynamics and equip yourself with indispensable knowledge with this engaging episode. Topics Covered  How Fundy founder Andrew Funderberg developed a platform for automating album design and sales Automating photo editing and design for faster sales sessions  Using Fundy for photo sales, highlighting albums and wall art design features  Using photo cards for marketing and organic promotion  Streamlining your sales processes  Tips of beginners  Fundy support, features, and future developments  Slideshow updates Using Fundy after editing and synching edited photos for printing Zoom sales for photographers  Using Fundy to increase wedding and portrait sales.  Fundy: https://www.fundydesigner.com/ 50K Extra: 50kextra.com Fundy Storyteller Design Group Facebook: https://www.facebook.com/groups/fundystoryteller Refocus Your Photography Business Facebook Group: https://www.facebook.com/groups/refocusyourbusiness   Find John at:  johnglaserphotography.com johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/  

Join acclaimed host John Glaser and renowned headshot photographer, Mike Schacht, in an insightful episode of Refocus Your Photography Business. This episode uncovers an in-depth discussion on building a successful photography business, with a focus on customer relationships, brand distinction, effective marketing, and authentic business practices. Dwell into Mike Schacht's fascinating journey from the home building industry and surviving the 2008 economic crunch to becoming a successful photographer and business strategist. Explore unique perspectives on building a strong business brand, maintaining customer relationships, the psychology of business, and much more. The episode delves into strategies to generate business growth; delving into subjects like the power of authenticity and connection, value of brand differentiation, the role of your website in a business, and harnessing the 'shadow self.' The role of authenticity in marketing, and the pitfalls of mimicking success are effectively explored. This episode also navigates into the intersection of relationships, social media, and business growth strategies in photography. The effectiveness of networking and smart gear purchasing, the importance of continuous learning, and handling pricing structures with clients are also significantly discussed to guide budding photography businessmen. In this engaging episode, Mike also underscores his philosophy for success: elevating customer experience and aligning your business model with your personal values. He recounts how transparency in pricing lead to better business performance and personal satisfaction. His venture into customer psychology and photographer-client relationship dynamics are filled with practical wisdom beneficial to fellow photographers. Listeners are finally treated with Mike's generous offer to book personal business consultations, flaunting a golden opportunity to learn from his wealth of knowledge. With insights backed by real-life stories and experiences, this episode is a must-listen for budding photographers everywhere!   Topics Covered: Balancing photography and business skills Photography industry lack of differentiation and unique branding Differentiating yourself from our Competitors How to make your website more effective for business growth by making it personal Using personal connections to create a comfortable atmosphere for your client Pricing strategies that focus on the ideal client Finding your unique voice in photography Embracing authenticity and vulnerability in personal branding Building confidence in your photography business Prioritizing relationships in your business Focusing on the clients needs Business growth and branding   Mike Schacht Website: https://312elements.com/ Refocus Your Photography Business Facebook Group: https://www.facebook.com/groups/refocusyourbusiness Refocus Your Photography Business Education Subscription: https://john-glaser.mykajabi.com/offers/McL6eKPT   Find John at:  johnglaserphotography.com johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/  

In this episode of Refocus Your Photography Business Podcast, gain insightful knowledge about the world of business text messaging from Jared Clark, president of Skipio, a leading business texting platform. Discover why texting platforms are essential for businesses aiming for effective communication and expansion. Learn from Jared's deep dive into the significance of texting and how it can revolutionize your business. Different types of messaging services like 10-digit phone number, toll-free number, short code, and their crucial roles in today's business scenario are explained. Master the art of avoiding common texting blunders and adopt a person-to-person approach for an authentic business texting experience. This episode not only emphasizes the importance of strategic text messaging but also explores the art of crafting engaging text messages. Understand how to frame it, when to initiate it, and the subtleties that can transform your engagement. Learn how your distinct messaging style can set you apart from your competitors and how quick responses can lead to increased customer satisfaction and sales boost. Delve deep into the ethics of texting and witness how honoring the 'social contract' of texting can affect your business communication. Discover the ideal platforms for executing an efficient texting strategy and how to integrate text messages into your overall communications plan harmoniously. Go beyond product pictures and appreciate the fact that customers care more about you and the unique experiences you provide. Navigate through the frustrations of registering with carriers and discover the importance of texting etiquette. Unveil advanced features of texting systems like scheduling messages, automating responses, running multiple numbers under one device, and much more. Finally, Jared emphasizes maintaining boundaries and using texting responsibly. With practical advice and simple strategies, revolutionize your customer interaction process and achieve great returns for your business. A must-listen episode for all businesses, small or large, looking to improve their customer communication! Topics covered:  Text messaging services and their differences Messaging and communication methods for businesses Using text messaging for business, with tips on how to personalize messages and avoid common mistakes Text messaging strategies, including emojis and brevity Using emojis in text messaging to convey emotion and improve communication The benefits of using Skipio for text messaging, including ease of use and increased deliverability Using automation tools for text messaging in business Text Message marketing strategies for photographers Using text messaging to connect with clients and build trust The importance of texting for businesses, using Skipio as an example Check out Skipio here - https://skipio.com/ Get an instant $10 off your first month of Skipio with this Referral Link - https://www.skipio.com/referral/aVFvuM   Find John at:  johnglaserphotography.com johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/

In the 35th episode of the Refocus Your Photography Business Podcast, seasoned headshot photographer and SEO expert, Richard Wayne, shares his profound knowledge on the significance of search engine optimization (SEO) for photography businesses. The episode offers an insightful guide to website development, tackling the importance of an intuitive design, effective content formation, and the strategic use of AI tools. The topic extends to sensible utilization of SEO tactics in blog posts, with practical tips on keyword research and the proper use of tags. Throughout the episode, Richard delves deeper into his own SEO journey, covering his initial encounter with SEO needs for his first website to becoming proficient in web development languages. He stresses the importance of functional web design and SEO, moving beyond the aesthetics of a website. Richard emphasizes the understanding of header and alt tags, and shares his techniques for integrating valuable search terms into your content to attract more clients. Besides focusing on SEO journey, Richard also talks about his successful headshot and studio business in Lancaster, Pennsylvania. This episode will inspire you not only to improve your digital presence but also to think about how you can expand your own photography business. Additionally, Richard walks the listeners through his daily SEO practices, including maintaining an active Google business profile and building a good online reputation through customer reviews. He further shares invaluable tips on business categories and SEO, navigating YouTube for boosting SEO, alongside DIY strategies versus hiring SEO experts. If you aim to transform your digital presence and reach your audience effectively, this enlightening episode will demystify the intricate web of SEO practices. Reach out to Richard for more help and advice.    Topics covered:  SEO and website optimization  Website builders and SEO  Proper use of Header Tags  Website design for photographers  SEO and content create for websites  Using AI for content creation  Google my business  Creating video content for business  You can visit Richards website here: Richard Waine Photography Check out Richard on Instagram: Richard Waine Instagram Follow Richard on Linkedin: Richard Waine Linkedin   Find John at:  johnglaserphotography.com johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/  

In this exhilarating 34th episode of the Refocus Your Photography Business Podcast, host John chats with photographer, mentor, and business coach, Jeff Brown. They delve into the crucial role of mindset and the potential of LinkedIn in propelling your photography business forward. This conversation highlights the insights Jeff gleaned from his journey as a self-employed individual at 14, to his service in the Royal Navy, and his subsequent plunge into photography. They discuss overcoming imposter syndrome, crafting effective LinkedIn posts, and how authenticity and ingenuity can help you stay ahead in the hustle and bustle of today's digital world. This episode also showcases the dynamics of influence and authority on LinkedIn, and how leveraging these can translate into fruitful opportunities for your photography business. Listen now to uncover a treasure trove of information as we decode the complexities of mindset and LinkedIn in the ever-changing realm of photography business. Cultivating Authenticity and Self-belief for Growth in Photography Engage in a profound dissection of authenticity's importance in photography business growth in this insightful episode. Learn how being yourself and building trust with your audience can significantly enhance your professional trajectory. This discussion includes strategies on subtly engaging your audience, addressing the pitfalls of heavily sales-based posts, handling imposter syndrome and self-doubt, and fostering self-confidence and belief. With practical tips on posting and reposting on LinkedIn, this episode strikes the perfect balance between business growth and authenticity. Tune in to discover how you can strengthen your personal and business brand in the competitive world of photography. Overcoming Adversity with Visualization and Gratitude In this riveting dialogue, our guest shares his story of overcoming depression and rebuilding life through the power of positive visualization and gratitude. Based on his study of biographies and personal experiences of successful individuals, he underlines that unwavering dedication and belief are the keys to triumph over adversity. The discussion shifts to a unique method of verbalizing a vision statement and the role of gratitude as a tool to fight negativity. This episode is a testament to the transformative power of a positive mindset in steering your life from difficulties to success. Persistence and Prioritization: Key to Business Growth in Photography This insightful episode dives into how consistent efforts can translate into substantial business growth. With practical strategies like setting achievable goals and focusing on tasks generating income, the conversation sheds light on the fundamentals of attaining business success. From the riveting anecdote of mismatched content to the acceptance of not making significant profits right away, this episode is a goldmine of practical and implementable business growth strategies. So tune in to learn how to use LinkedIn to boost visibility and credibility, steer your business towards the desired results, and accept that growth is a marathon and not a sprint. Topics covered:  Photography Mindset and Business Linkedin growth and content creation  Mixing personal and business content on social media Effective Linkedin posting strategies Repurposing content on social media  Photographers' mindset struggles and how to overcome them  Overcoming setbacks Goal setting  Photography business growth strategies and mindset  How you can connect with Jeff:  Jeff on Linkedin Jeff's Facebook Jeff's Books Jeff's Website   Don't forget to join the Refocus Your Photography Business Facebook Page   Find John at:  johnglaserphotography.com johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/

In this episode of "Refocus Your Photography Business," John interviews renowned photographer, Richard Grenfell. Discussing the art of balancing a successful photography business, enjoying life, and exploring the world, Richard shares an intriguing account of his journey. From starting with family and dog photography to mastering boudoir and headshots, he uncovers the secret to maintaining an interesting average of $3,000 per sale with a goal of garnering a revenue of $1 million per year. With in-depth discussions about mindset, worth, and overcoming challenges in the photography business, Richard offers valuable insights for anyone aiming to expand their venture. Delve into the experiences of two adept photographers and unravel breakthroughs, triumphs, and the importance of mentorship and education in the sector. Learn about the impact of essential decision-making, from leasing a workspace to diligently investing in oneself. The conversation further explores the dynamics of attracting clients and seamlessly transitions into discussing sales, emphasizing the essence of focusing on an excellent client experience instead of letting sales dictate the business. On a deeper note, it highlights the potency of digital advertising, the art of strategic ad planning, and the common pitfalls in the genre. Richard also illuminates the essentiality of responsible financial management, sharing secrets from his expedition into portrait photography. With an emphasis on understanding one's figures for long-term success, this episode unearths the critical subjects of pricing and valuing oneself professionally. Tune in and join our growing community to stay updated with more engaging episodes.   Some of the topics covered:  Building to a $3000 sales average in your photography business  Specialization in your business  Mindset and confidence in building and growing your business  Overcoming lower sales Cross-promoting multiple genres  Facebook ads and advertising for boudoir on Facebook  Building flow and outsourcing  Importance of having a good financial team You can find Richard here:  Richards Website Richards Photography Facebook Page Richards Instagram   Find John at:  johnglaserphotography.com johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/

In episode 32 we interviews pioneering photographer, Brianna Schrader, exploring the game-changing role of artificial intelligence (AI) in photography. From platforms like Chat GPT and Gemini, this episode exposes how AI technology is reshaping not just photography but various aspects of businesses. Learn about Brianna's journey from wedding to family portrait photography and her secrets of achieving a successful work-life balance. The episode delves into AI's transformative power to streamline operations, illustrating how Brianna harnesses AI for social media planning, content generation, and more. Don't miss valuable insights on tools like Google's Gemini and Chat GPT and their advantages for businesses and the importance of keeping abreast of AI advancements in this fast-paced digital era. This knowledge-packed session also discusses the impact of AI on lead generation, engagement, and business growth. Listen to real-life case studies on how high-quality content can boost organic leads on platforms like Instagram, revealing just how AI can transform traditional business promotional methods. From finding your niche to mastering targeted marketing, stay tuned to this episode to revolutionize your photography business. Join Brianna as she shares her experiences on how to navigate the unique demands of various photography genres successfully and why a strategic approach to business is the key to eking out success in the industry. This episode will get you thinking differently about leveraging technology in your venture and spark your curiosity about the future of the photography business. Immerse in this enlightening discussion and stay ahead of the curve as you leverage AI tools for your photography business. Listen in, learn, grow and ride the wave of AI-driven transformation in the photography industry. Topics Shared during the episode include:  Diversifying your Photography Business  AI's Impact on Photography and Marketing AI tools for photographers to improve their marketing efforts  Using Bard (Gemini) and ChatGPT AI Technology and its applications in Photography  Using AI to improve Instagram Marketing for Photography Photography business strategy's and social media marketing  You can find Brianna here:  Brianna's Website  Brianna's Shy Heart Studios Photography Instagram  Brianna's AI Coaching Instagram  Brianna's AI Course on PhotoBizX

Welcome to episode 31 of the Refocus Your Photography Business Podcast! This episode features an exciting conversation with Pete Coco, an outstanding headshot photographer based in Long Island, New York. Pete shares his journey into the photography business, revealing the initiatives that propelled his rise in the industry. Packed with useful advice, background experiences and personal anecdotes, this episode is a must-listen for anyone looking to venture into photography or establish a successful enterprise. We dive into Pete's role as a mentor and coach, discussing his extensive influence within the photography community. His YouTube channel with its impressive following is a testament to his photography prowess and teaching skill. Hear Pete's incredible transition from an upright bass player with a doctorate in music to an awe-inspiring photographer and educator. Even amidst a pandemic, Pete found a way to pivot and profit from his passion, serving as an inspiration for those feeling stuck or considering giving up on their dreams. In addition to exploring business and personal growth aspects, we look at the importance of mentorship and the value of perseverance in the face of challenges. The conversation further addresses practical elements of setting up a photography business. We also highlight the misconceptions associated with entrepreneurship and the importance of balancing expectations with reality, particularly when investing in business equipment. The episode further delves into business strategies, focusing on pricing, portfolio building, and maintaining a growth-oriented mindset. It underscores the need to create value in your work and to structure your goals for success. The discussion offers precious tips on being selective with your projects, dealing with criticism in constructive ways, and building a strong brand and reputation among your clientele. Tune into this episode packed with invaluable insights, inspirational anecdotes, practical advice, and tips to enhance your portfolio, regardless of your specific photography genre. Peep into Pete Coco's coaching group and witness how this enriching episode could steer your photography business into directions unexplored. Topics shared during this episode include:  Making the career change from musician to photographer Overcoming struggles in your photography business  Entrepreneurship, mindset in photography Entrepreneurship, mindset in running a successful business Gear and what is needed to be successful Pricing and building your photography business Setting expectations for your clients  Client interaction Photography business skills  You can find Pete here:  Pete’s Website Pete’s Youtube Channel Pete’s Facebook Group  Get mentorship with Pete  Pete’s Instagram Pete’s Twitter Account    Don’t forget to join our Refocus Your Photography Business Facebook Group.  Join our Refocus Your Photography Business Facebook Group   

One of the most important things about your photography business isn't the photography but it is setting goals. This week we are going to talk about what it looks like to set your goals using the SMART method to make sure your goals are Specific, Measurable, Achievable, Realistic, and Timely.    Regardless if you are setting your goals for the year in January or February this podcast is for you.    During the podcast I make a reference to the book "Profit First." It is a MUST for anyone who is building and growing your business.  ORDER YOUR PROFIT FIRST BOOK HERE   If you haven't subscribed to our podcast make sure you do so and also be sure to hop on over to our facebook page and follow us on Facebook.  FOLLOW US ON FACEBOOK    

In today's episode of Refocus Your Photography Business Podcast, we are thrilled to have Gillian Hill, a copywriter extraordinaire, as our guest. Gillian comes highly recommended by Paige McLeod, who shared her positive experiences working with Gillian on the intricacies of communication in the photography business. With a focus on website copy, brand voice, and messaging guides, Gillian has collaborated with Paige to develop a comprehensive workflow package for photographers, set to launch soon. Photographers often struggle with finding their voice and creating compelling copy, making Gillian's insights invaluable. The episode kicks off with a discussion about Gillian's journey into copywriting and the services she provides for photographers. Key questions explored include why hiring a copywriter is beneficial, the specific work Gillian does for photographers, and common challenges photographers face when attempting to write their own copy. Gillian sheds light on the significance of brand voice and messaging guides and explains their roles in shaping a photographer's online presence. The conversation delves into the intricacies of brand voice guides and brand messaging guides, highlighting their unique contributions to a photographer's business identity. As the episode wraps up, Gillian leaves listeners with valuable insights that prompt reflection on their own businesses. To learn more about Gillian and her services, the host expresses gratitude and directs listeners on how to connect with her for further information and assistance. This episode is a must-listen for photographers aiming to enhance their communication strategies and find their authentic voice in the competitive world of photography. Check out Gillian here:  gillhillwritingservices.com  Instagram - @Gillhilledits Get on the Flow and Formats email waitlist - flowandformat.com    

Welcome to the Refocus Your Photography Business podcast, where today we have a festive treat for all our listeners as we explore the magic of Holiday season photography with Megan Jones from Megan Michael Photography. Joining us today is the incredible Megan Jones, a seasoned photographer with a thriving business specializing in boudoir, family, and senior photos. What makes Megan's story truly enchanting is her annual offering of Santa story sessions, a unique and lucrative venture that has propelled her to financial success. Picture this: Megan conducts 60-70 Santa mini-sessions over three weeks, raking in over $200k for her efforts. If you're eager to learn the art of excelling in Santa mini-sessions, this podcast is your holiday gift. Throughout the episode, Megan and I discuss the intricacies of this specialized niche. We dive into pricing strategies, the key products that sell like hotcakes, the setup that creates a magical atmosphere, and, most importantly, how to draw clients in and keep them coming back for more year after year. Megan's wealth of experience, spanning over a decade in this field, makes her a true authority on the subject. Whether you're a seasoned photographer looking to expand your offerings or a newcomer eager to make a splash, Megan's insights are invaluable. Get ready to unwrap the secrets behind successful Santa mini-sessions, only on the "Refocus Your Photography Business" podcast. Tune in and discover how Megan Jones turns holiday magic into a lucrative and fulfilling photography business.   Check out Megan on Facebook: https://www.facebook.com/MeganMichaelPhotography   Check out Megan’s website: https://www.meganmichaelphotography.com/   Baby Dream Backdrops: https://babydreambackdrops.com/

Welcome to another exciting episode of the "Refocus Your Photography Business" podcast! Today we're diving into the dynamic world of sports and team photography with a true master of the craft, Hark Nijjar from Hark Nijjar Photography and GTA Sports Photography. Hark is not only a talented photographer but also one of my closest friends and a business guru in the photography industry. In this episode, we'll uncover the secrets behind Hark's success and how he has managed to strike the perfect balance between work and life, creating a photography business that many of us only dream of. Join us as we explore the strategies Hark employs to attract clients, the systems he has meticulously put in place to streamline his workflow, and the art of turning satisfied clients into valuable, long-term relationships that continuously fuel his business. In our conversation, Hark shares invaluable insights into the advantages of building a repeatable business model, ensuring a steady stream of clients and projects year after year. Discover how he navigates the challenges of the sports and team photography niche and learn from his experiences in creating a sustainable and thriving photography business. If you're looking to elevate your photography business, gain practical tips on client acquisition, and understand the power of creating systems that work for you, this episode is a must-listen. Don't miss out on this inspiring conversation with Hark Nijjar.   Check out his work at GTA Sports Photography (https://gtasportsphotography.com/) and Hark Nijjar Photography (https://www.harknijjar.com/). Get ready to refocus your approach to photography business and take your passion to new heights.

Join us in this episode as we sit down with the incredible Karla Hanson, a representative from GraphiStudio, to dive deep into the world of photography products. Whether you're an established photographer or just starting out, this conversation is a goldmine of insights. We explore the vast landscape of products available for photographers to enhance their portrait offerings. Karla shares her expertise on the various types of products, weighing the pros and cons of each. From traditional prints to cutting-edge options, we dissect the "why" behind choosing one product over another. Of course, being a GraphiStudio rep, Karla sheds light on their phenomenal products, but the wisdom shared is universally applicable. This podcast is a valuable resource for any photographer keen on refining their product offerings. But that's not all! Pricing your products can be a tricky task, and we've got you covered. Discover the strategies for determining the right price point for your work. We also delve into the importance of providing diverse options within your product line, helping you cater to a broader clientele. Are you overwhelmed by the sheer number of products you should offer in your studio? Fear not! We tackle that question too, guiding you on how to curate a selection that aligns with your brand and appeals to your target audience. Tune in for an engaging conversation filled with practical tips, industry insights, and the infectious enthusiasm of Karla Hanson. Whether you're a seasoned photographer or just embarking on your photographic journey, this episode is a must-listen. Refocus your business and elevate your portrait game with the wisdom shared on this podcast! 📸✨   Check out GraphiStudio here - https://www.graphistudio.com/ Join our Refocus Your Photography Business Facebook Group - https://www.facebook.com/groups/refocusyourbusiness  

Welcome to another exciting episode of Refocus Your Photography Business.  In today's episode, we have the pleasure of chatting with the talented Paige McLeod, owner and photographer of Glean and Co in Boise, Idaho. Paige specializes in capturing the beauty of newborn and maternity moments through her exquisite portraits, and she's been making waves in the industry. Our journey with Paige began when she was featured on Andrew Hellmich's PhotobizX podcast. After reaching out to her, we discovered a shared interest in the power of texting in business. Paige's curiosity led her to implement texting in her client interactions using the same platform we use, Skipio. Today, we're excited to delve into how this venture is transforming her business. Paige generously shares insights into her journey, shedding light on the impact of texting in her business. We discuss the ways she communicates with her clients, the information she sends, and what's been working well. Paige also shares her experiences with the trouble spots and how she envisions refining her approach. Discover the biggest advantages of incorporating texting into her business, and hear Paige's perspective on how it compares to her email marketing and communication strategies. We're grateful to Paige for joining us today and offering her unique insights. If you're curious to see her incredible work or learn more about what she's doing, stay tuned until the end to find out where you can connect with her. This episode is packed with valuable information that can inspire and inform your own business endeavors. Tune in now and get ready to boost your business with Paige McLeod!   Check out Paiges website: https://gleanandco.com/ Check out Paige on Instagram: https://www.instagram.com/gleanandco   Referral Code for Skipio: https://www.skipio.com/referral/aVFvuM     Interested in attending the 1st ever Refocus Your Photography Business NYC Workshop...this is a can't miss event where we will talk business and ways to help grow your business and make money along the way.  Register for the NYC Workshop here: https://johnglaserphotography.com/nycworkshop/  

In this insightful podcast episode, we had the pleasure of joining Andrew Hellmich, a seasoned photographer and the mastermind behind the renowned podcast "PhotobizX." Our conversation delved deep into the evolving landscape of the photography business, examining the shifts that have occurred over the years and offering a glimpse into the future of this dynamic industry. The Changing Face of Photography Business: Andrew Hellmich, a photography business podcaster extraordinaire, shared his invaluable perspective on the state of the photography business. We explored how the industry has transformed, from the film era to the digital age, and the significant impact these changes have had on photographers. Andrew's wealth of experience and knowledge provided a fascinating historical context to understand how photographers have had to adapt to remain relevant. The Anatomy of a Successful Photography Business: A central theme of our discussion was what makes a photography business truly successful. Andrew Hellmich shared key principles and strategies that separate thriving photographers from those who struggle. From pricing strategies and marketing tactics to client relationship management and customer service, we dissected the essential elements that contribute to a prosperous photography business. The Future of Photography Business: As the conversation progressed, we pondered the future of the photography business. Andrew provided a glimpse into emerging trends, technologies, and business models that photographers need to be aware of. We discussed the increasing role of social media, the importance of diversifying income streams, and the ever-evolving client expectations. In conclusion, our podcast episode with Andrew Hellmich was a treasure trove of knowledge for anyone involved in the photography business. We explored the past, present, and future of this dynamic industry, offering insights and strategies that can help photographers not only survive but thrive. Andrew Hellmich's "PhotobizX" podcast is undoubtedly a valuable resource for photographers looking to stay at the cutting edge of their craft and business. Follow Andrew at his site at https://photobizx.com/ Also give Andrew a follow on his facebook page where other likeminded photographers converse about business. https://www.facebook.com/photobizx   Don't forget to register for the NYC Workshop in January. Spots are limited!!!  https://johnglaserphotography.com/nycworkshop/

Welcome to the Refocus Your Photography Business Podcast! Get ready for an inspiring and informative episode as we welcome a true industry expert to the mic. Today, I am absolutely thrilled to introduce Mark Rosetto, a powerhouse in the world of photography turned business and marketing coach. Mark has been a driving force behind the success of countless photographers, helping them thrive and prosper in an ever-evolving industry.   I had the privilege of working closely with Mark on various facets of my own photography business, and I can personally vouch for his expertise and passion for what he does. Mark is the real deal, and he's here to share his wealth of knowledge with you.   In this episode, Mark and I dive deep into the photography business landscape, discussing how it has transformed since the era of COVID-19. We explore the shifts, challenges, and opportunities that photographers are facing in the present day. But that's not all! Mark generously imparts valuable insights on what you can do to not only build and grow your photography business but also to ensure its long-term sustainability.   So, whether you're a seasoned pro or just starting out in the world of photography, this episode is packed with golden nuggets of wisdom that can supercharge your business. If you're ready to take your photography endeavors to the next level, you won't want to miss this conversation.   Make sure to check out Mark Rosetto's website at https://www.markrossetto.com/ to learn more about his services and resources.    Additionally, you can follow the Mark Rosetto Coaching Group on Facebook at https://www.facebook.com/markrossettocoaching for ongoing support and valuable updates.   Tune in, take notes, and get ready to transform your photography business with Mark Rosetto on The Refocus Your Photography Business Podcast!

Welcome to the "Refocus Your Photography Business" the podcast that takes you behind the lens of the most dynamic and comprehensive photography business workshop in New York City. Join us as we explore the art and science of turning your passion for photography into a thriving, six-figure business. Our NYC Photography Business Workshop, coming in January, is your golden ticket to unlocking the secrets of running a successful photography business. Whether you're a budding photographer or a seasoned pro, this workshop is tailor-made to empower you with the knowledge and skills needed to elevate your career. What's Included: Marketing Magic: Learn the strategies and tactics that bring real clients to your door. Discover the secrets to standing out in a crowded market and making your photography business a magnet for potential clients. Pricing Proficiency: Master the art of sales and pricing that not only work but also make your business truly profitable. We'll guide you on setting rates that reflect your value and worth. Six-Figure Blueprint: Uncover the blueprint for building a six-figure photography business, and see how your passion can become your profession. Client Management Mastery: From the initial contact to the final product delivery, learn how to manage your clients effectively and provide a seamless, top-notch experience. Brand Building: Craft a successful brand that represents your unique style and vision. We'll show you how to leave a lasting impression in the minds of your clients. Lighting That Works: Discover the secrets of lighting that adapts to a variety of setups, enabling you to create stunning images in any situation. Session Efficiency: Time is money in the world of photography. Learn how to manage a session within an hour, ensuring you're productive and profitable. Maximizing Sales: Unlock the strategies for maximizing your sales with each client. Turn one-time customers into loyal patrons. Product Power: Explore the products that sell like hotcakes, adding a substantial stream of revenue to your photography business. Community Connection: Network and collaborate with like-minded photographers who are equally dedicated to growing their photography businesses. Exclusive Bonuses: Enjoy a one-year membership to the Refocus Your Business Mastermind, valued at $600. Also, take advantage of two one-on-one coaching sessions with John over Zoom, worth $1,100, to personalize your business development. All-Inclusive Experience: All meals during the workshop are included, ensuring you can focus on learning and growing. Don't miss your chance to attend this transformative workshop in the heart of New York City. Register now at to secure your spot: https://johnglaserphotography.com/nycworkshop/  Join our thriving Refocus Your Photography Business Facebook group at  to connect with fellow photographers and stay updated on the latest industry trends: https://www.facebook.com/groups/718154983259954 And most importantly, subscribe to our podcast to stay inspired and informed about the exciting world of professional photography. "Refocus Your Photography Business" is your go-to source for the knowledge and motivation you need to turn your passion into a prosperous photography business. Don't miss out – hit that subscribe button now!