Hey there, everybody! It's John with Refocus Your Photography Business and John Glaser Photography. Welcome to episode 39 where we have an incredible guest, Adam Goldberg, a phenomenal pet photographer from Florida. Adam has been doing some amazing things in his business, from book projects to working with local shelters, and even getting sponsors for photo sessions. Oh, and we wrap up our conversation with a little chat about Profit First, a game-changing approach to managing your business finances. Fun fact: Adam and I share the same Profit First professional, Venus Michael, and she's been an absolute gem in helping us make our businesses more profitable. Adam's journey into pet photography is truly inspiring. Starting in 2013 at an animal shelter, he was hired to revamp their website but ended up teaching himself photography to improve the shelter's pet photos. His passion for showcasing the personality of pit bulls and other pets quickly grew, and he soon became known for his incredible work. One of the standout aspects of Adam's business is his success with book projects. His project, "Tales of Gratitude," features thank you notes from people to their pets, beautifully captured in his studio. If you're thinking about starting a book project, Adam shares some invaluable tips on how to get started and make it successful. Adam also discusses the importance of building strong relationships with shelters and rescues. He emphasizes the need for clear communication and setting realistic expectations to ensure that the partnership benefits both parties. We also dive into Adam's innovative sponsorship program, where businesses sponsor adoption photos for shelter pets. This not only helps the pets find homes faster but also supports Adam's business. It's a win-win! And let's not forget our chat about Profit First. If you're not familiar with it, it's a revolutionary approach to managing your business finances, ensuring that you pay yourself first and keep your business profitable. Both Adam and I have seen tremendous benefits from working with Venus, our Profit First professional. Adam's story is a testament to the power of passion, perseverance, and innovation in building a successful photography business. Whether you're a pet photographer or just someone looking for inspiration, this episode is packed with valuable insights and practical advice. Topic Covered Transitioning your pet photography from a hobby into a business Book projects and photography business challenges  Book projects for charity Lead Generation for book projects Partnering with shelters for book projects focusing on relationships Partnering with shelters and fosters for adoption photos  Using your photography business to help shelter pets get adopted Using social media to build your brand and business  Profit-first business strategies  Profit management and revenue streams  Profit-first strategies for photographers with a focus on saving for the future Adams Website: https://agoldphoto.com/ Venus Michaels (Photography Profit First Professional): https://venusmichael.com/ Profit First Book: https://mikemichalowicz.com/profit-first/ Refocus Your Photography Business Facebook Group: https://www.facebook.com/groups/refocusyourbusiness   Find John at:  johnglaserphotography.com johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/