When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she’s turning it into a community. In this conversation, Jen shares the origin of her new project, We the Unruly, and the deep emotional audit she had to do to get there. We talked about what it means to be seen in your grief, how legacy beliefs shape our coaching voice, and why some of our most powerful work comes only after we've let things die. If you’ve been itching to burn your business down—or finally let it evolve—this one’s for you. Jen doesn’t hold back, and neither did I.

Grief changes everything. It rearranges the body, the brain, and the spirit. In this conversation, Marcia Earhart (Visionary Endotype) opens up about walking through unimaginable loss—the deaths of two sons—and how that experience led to the creation of The Sterling Rose Sanctuary, a nonprofit healing ministry offering “boots-on-the-ground” support for people experiencing trauma and grief. We talk about what it really means to breathe, move, and live again. You’ll hear Marcia’s holistic (but not vitamin-and-crystals) approach to grief—using breathwork, movement, gentle nutrition, and boundaries to guide people through the hardest chapters of their lives. 💬 Key timestamps: [7:34] When “stress” is actually grief [11:59] How she helps clients reconnect with their bodies through movement [18:47] “The body keeps the score”—and why clean eating supports emotional release [30:06] Family grief rhythms and the rule that saved their peace: no hard talks after 7 p.m. [35:30] Letting go with intention and creating new life traditions [45:38] Ministry vs. business—how knowing the difference keeps your mission sustainable It’s a deeply human episode about faith, healing, and purpose—and a reminder that grief isn’t something we get over. It’s something we integrate. 💠 Connect with Marcia Earhart Website & Nonprofit: www.thesterlingrosesanctuary.us Book: Gripping Grace in the Garden of Grief: A Place for the Heart Donate or support their capital campaign to help build the Sterling Rose Sanctuary Retreat Center ✨ Listen + Learn Raving Coaches Podcast: https://ravingcoaches.podbean.com/ Take the Endotype Formula Quiz to discover your unique coaching style: https://endotype.com/

Most coaches don’t realize they’re imitating. They follow the systems, buy the programs, apply the templates—and wonder why their marketing still doesn’t convert. Why clients aren’t showing up. Why they feel disconnected from the business they’re building. In this episode, I’m naming what most won’t:Your coaching brilliance doesn’t live in someone else’s framework.And the longer you try to replicate what worked for another coach, the longer you delay discovering your own voice—and your own method. We’ll talk about what it really looks like to build a body of work that’s yours: How collaboration (not isolation) clarifies your coaching process Why copying—even subconsciously—keeps your business stuck What to do when your offers sound right, but don’t feel right The power of experimentation and client interaction in developing your unique message Whether you’re brand new or rebuilding, this episode will help you stop blending in—and start selling from a place of clarity, alignment, and ownership. Are You a Copycat Coach? Workshop Discover your coaching superpower and learn how to communicate it clearly and confidently. → https://ravingcoaches.com/copycat Endotype Quiz Take the free quiz to find your marketing superpower and better understand how you’re wired to connect with clients. → https://endotype.com Stop Calling Yourself a Coach – Start Telling People What You Really Do A self-paced course designed to help you clarify your “What I Do” statement and build identity-aligned messaging. → https://ravingcoaches.com/stopcoach Small Business Owner Community (SBOC) A networking event where real-time conversations led to real clients—because relationship-building still works. → https://smallbusinesscommunity.com Episode Highlights: 03:15 — The invisible line between modeling and mimicking 08:40 — How Laura’s early offers failed (and what changed) 16:22 — Why “finding your niche” isn’t the solution—it’s a distraction 27:05 — What to do when you realize your messaging isn’t yours 34:10 — Why the Copycat Coach workshop exists (and who it’s for)

Coaches love control—until it controls them. In this one, Lara Days (Visionary Endotype), a board‑certified health coach and intuitive eating counselor, breaks down why so many smart, high‑capacity people are secretly micromanaging their bodies: daily weigh‑ins, body checking, earning food, and calling it “discipline.” We talk about the pendulum swing—strict rules on one side, “forget it” on the other—and how to find a livable middle. You’ll hear Lara’s practical lens on rejecting diet culture, using interoception and attunement as your real “data,” and why tracking feelings beats tracking macros for most humans. We also unpack program design: getting explicit buy‑in, setting agreements, and running groups where autonomy is the point—not another set of rules. Links • Lara Days — best place to connect: Instagram (she checks DMs and responds) • Programs: Annual Group Intuitive Eating Program; Nourished & Whole Collective membership: https://www.laraelizabethcoaching.com/nourished-and-whole-collective  • Raving Coaches podcast homepage (listen & subscribe): https://ravingcoaches.podbean.com/ Mentioned in the Episode • Interoception & attunement as “data you can feel” • Screening for disordered eating before prescribing food tracking • Program design: buy‑in, clear agreements, and consent in groups

What if the reason your business feels hard… isn’t you? In this solo episode of the Raving Coaches podcast, I talk about why building a coaching business solo often feels like climbing a steep hill—and why the right kind of support changes everything. Backed by a study from the Journal of Experimental Psychology, we explore how your perception of difficulty shifts just by having someone climb the hill with you. I get into the difference between having cheerleaders at the bottom of the hill and a coach who’s actually walking it with you. Whether you're brand new or feeling stuck mid-climb, this episode is a reminder that the business you’re building doesn’t have to feel so heavy. Listen in to find out how to choose support that makes the journey lighter—and more effective. Resources mentioned: 👉 Take the Endotype Quiz: https://endotype.com👉 Book a Connection & Direction Call: www.ravingcoaches.com/c&d

What happens when your business is “successful” on the outside—but you’re exhausted, maxed out, and secretly wondering if you’ve built yourself into a corner? That’s exactly where many of Katherine Danesi’s clients find themselves. As a business strategist and Conductor Endotype, Katherine helps fully booked creatives (think PR firms, branding agencies, and digital marketers) move from overwhelm into growth—with the right offers, systems, and team structure to actually sustain it. In this conversation, she shares how strategy + straight talk help her clients own their value, restructure their pricing, and finally step into leading their business with confidence. And coaches—you’ll want to pay attention. The same “secret sauce” problem Katherine sees with creatives is the one I see with coaches every day: if you can’t clearly say what you uniquely do, you’re going to burn out chasing clients. That’s why I created the Are You a Copycat Coach? workshop—to help you cut the jargon, find your true message, and finally stand out. ➤ Save your spot here: https://ravingcoaches.com/copycat ➤ Connect with Katherine: katherinedanesi.com | LinkedIn + Instagram: @KatherineDanesi | Subscribe to her newsletter via her website for weekly strategy insights

Are you wasting time at events—or making the most of them? In this episode, I break down how to approach any live event as a coach—from local networking meetups to industry expos. I explain how to decide whether to sponsor or speak, how to maximize a booth or table, and why your follow-up plan matters more than your freebie. One of the biggest mistakes I see coaches make at events? Using a watered-down what I do intro that is boring or blends in. If you want to connect with real potential clients, you need language that reflects the unique problems you solve. I am also introducing my October Are You a Copycat Coach? Workshop, where we will create a powerful what I do statement—or grab the “Stop Saying You’re a Coach” course now to refine your message before your next event. 📌 Details + registration: https://ravingcoaches.com/copycat 📌 Clear up your message now: https://ravingcoaches.com/stopcoach

What happens when your nervous system resets everything—your identity, your voice, your business? In this week’s episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how intuition, energy, and presence have become the foundation of her work with clients today. Michelle shares how she went from hiding behind what she calls her “science shield” to creating a powerful framework called The Bridge of Connection. She now helps clients move from fear into love—by befriending their nervous system, their inner critic, and every part of themselves they’ve been told to suppress. This one is for every coach who knows they’re still only showing 50% of what they’re capable of. 🌐 Michelle’s Website: unbridledchange.org🎙 Her Podcast: Soulful Practices📦 Sacred Witness Oracle Deck & Guidebook📌 Want help aligning your own coaching message? Book a strategy session with me → endotype.com/strategy

Sometimes an obvious truth for us, is not so obvious to others. That is what happened in a recent conversation with a great coach I serve. In this episode of The Raving Coaches Podcast, I share that story.  She had this amazing realization that her program needed to be the one she wished she had herself. That one shift in perspective unlocked a whole new level of depth in her offers. This lesson I thought was obvious. It is what led me to create the exact marketing and branding system I now use to help coaches—because it’s the one I desperately needed in my first four companies. In this episode, I walk you through how to recognize which of your past struggles are the blueprint for your clients’ future breakthroughs. Spoiler: the program you’re meant to build is often the one you once needed most. If you’re ready to uncover your unique coaching superpower, take the free Endotype Formula quiz at endotype.com.

If you've ever wondered why smart, self-aware women stay in bad relationships—or why it’s so hard to move on—you’re going to want to listen to this one. Heather Melville (Counselor Endotype) is a toxic relationship recovery coach with the receipts: she left an abusive 8-year relationship, walked away from a successful engineering career, and now helps other women rebuild lives they actually love. In this episode, we dig into why healing after toxicity isn’t about “finding the next one”—it’s about reconnecting to yourself, learning to trust your intuition, and forgiving yourself for what you didn’t know then. We also talk about the not-so-funny problem of being a coach with a soft brand voice that doesn’t match your bold, hilarious truth. Heather now lives full-time in a converted shuttle bus with her fiancé, running workshops from the road and building a business that aligns with her real voice—one that’s smart, sarcastic, and deeply committed to helping women stop fixing everyone else and finally choose themselves. Her background in engineering and lighting design makes her story even more compelling: this is a coach who rebuilt every part of her life—from the ground up. ➤ Learn more or work with Heather: https://healthyrelationships.info➤ Follow her workshops on Eventbrite under “Healthy Relationships”➤ Take the Endotype Quiz at https://endotype.com➤ Book a Connection and Direction call: https://ravingcoaches.com/c&d

You’re not scared of helping people. You’re scared of selling it. In this final episode of the six-step series on building a successful coaching business, I’m getting real about sales. We’re talking about the two ingredients that shift sales from slimy to solid: compassion and power. If you’re struggling with sales, it’s not your fault. Most coaches weren’t trained in sales—they were trained to serve If your stomach flips at the idea of follow-ups, or if you’ve ever charged less “just to help,” this episode is for you. I’ll help you reframe your mindset around pricing, service, and the real reason people commit to coaching (hint: it’s not the discount). Mentioned episodes:  Gurleen Dhillon on practical sales systems: https://RavingCoaches.podbean.com/e/gurleen-dhillon/ Kristina Jensen on trauma-aware sales and nervous system safety: https://RavingCoaches.podbean.com/e/kristina-jensen/

What happens when your clients are juggling a career, kids, aging parents—and secretly falling apart inside? That’s the story for a lot of Gen X women, and it’s also a warning sign for coaches. In this conversation, Laura Aiello—Harmonizer Endotype, retreat leader, and wellness coach—shares how social wellness, intentional friendships, and boundaries aren’t just “nice to have.” They’re survival tools. She explains why many women feel undervalued, how people-pleasing erodes self-trust, and what it really takes to create a circle of people who see you for who you are. If you’ve ever caught yourself thinking “I hate people” while secretly wishing for deeper connection, this one will hit home. ➤ Laura Aiello’s Website: laylowwellness.com ➤ Free Guide: 10 Things to Say When You Don’t Know What to Say ➤ Raving Coaches Podcast: https://ravingcoaches.podbean.com/Other episode mentioned: Avoiding the Drama Triangle with Your Coaching Clients

Why great presentations don’t get you clients You finally nailed the presentation. Or the podcast interview. Or the workshop. You prepped for days, your hair looked good, your message was clear— …and then nothing happened. No new clients. No one followed up. Sound familiar? In this episode of the Raving Coaches Podcast, I break down why most coaches leave opportunity on the table by skipping the one thing that matters most: smart next steps. There are too many myths out there about How to Design Smart Coaching Funnels That Actually Convert. It this episode we expose a few of them.  You’ll learn: Why $24 and $100 offers rarely lead to $1,000 coaching clients How to build trust instead of just giving more information The mistake I made by giving too much too soon—and what I do now instead If your quiz, freebie, or workshop isn’t converting, this is the missing piece. It’s Step 5 in the 6-step series to build a profitable coaching business. 👉 Listen now and check your next step strategy.  If you want to talk next steps book a Connection and Direction call with me this week. 

 Ever wonder why your website looks good but doesn’t convert? This episode is your wake-up call. Brand strategist Lee Aldridge joins me to break down why most coaches skip straight to tactics—and what you need to build first if you want your marketing to actually work. We talk brand story, strategy, and how your childhood hints at the signature work you’re meant to do. If your business feels misaligned or stalled out, this episode will help you reconnect with what actually moves people. ➤ Explore Lee’s work: https://soulstorycreative.com ➤ Take the Endotype Quiz: https://endotype.com ➤ More episodes: https://ravingcoaches.podbean.com/

Wouldn’t it be great if dream clients just showed up with cash in hand? Yeah—me too. But that’s not how it works. In this episode of the Raving Coaches podcast, I break down Step 4 of building a real coaching business: Meeting Your People.  I walk through five clear ways coaches can build genuine relationships that lead to paid clients—without being weird or spammy. Whether you're networking in person or showing up online, your strategy needs to fit your Endotype, your energy, and your goals. This episode will help you figure out where to start—and how to set realistic expectations. Want more?  Take the Endotype Formula quiz and book a  Connection & Direction Call.  And don’t forget to check out the “Stop Calling Yourself a Coach” course if you’re still fumbling through what to say.

What if your digestive issues and weight gain aren’t just about food—but about how you feel about yourself? In this episode, I talk with Anke Johnson (Visionary Endotype), founder of Forward and Up Wellness. Anke is a functional nutritionist and intuitive coach who works with women ages 35–80 to finally get answers when doctors just say, “You’re fine.” We go deep into the connection between physical symptoms and emotional wounds—and what healing actually looks like for women who’ve spent decades ignoring their own needs. What You'll Hear in This Episode: What is functional nutrition? Anke shares how she looks beyond lab results to map out a client’s full health timeline—physical and emotional. The emotional roots of weight loss resistance You’ll hear how one client’s belief that she didn’t deserve “new clothes” shaped her eating habits for life—and how Anke helped her break that pattern. How metabolism, hormones, and gut health are connected We unpack how trauma, stress, and people-pleasing can derail your health, even when you think you’re doing everything right. Why coaches need to create safe spaces for vulnerability I share how your marketing, your discovery calls, and your presence all influence whether a client can truly open up and heal. Especially if they’re carrying shame around their body or health. If you're a coach or wellness practitioner working with midlife women—or if your own body is giving you confusing signals—this episode is packed with insights to help you move from confusion to clarity. Guest Resources and Contact Website: https://www.forwardandupwellness.com Facebook: https://www.facebook.com/coachanke LinkedIn: https://www.linkedin.com/in/anke-johnson-1903612/ ➤ More episodes here: Raving Coaches Podcast Homepage Take the Endotype Quiz at www.endotype.com to find out your coaching superpowers.  To listen to Michelle Holling-Brooks episode referenced in the podcast here on Spotify  

Coaches are out here Frankensteining their message—borrowing phrases from networking events, sales pages, or other coaches, hoping they’ll finally land a client. But then someone reads it and says, “I still don’t understand what you do.” In this episode of the Raving Coaches Podcast, I break down Step 3 in my six-part series on building a coaching business that actually works: How to Write Marketing That Attracts. I share why client-centered language always outperforms credentials, and how to write a message that speaks to the stage of life your client is in right now. If your message is vague, confusing, or focused on your methods instead of your clients’ pain? This one’s for you. I’ll also tell you exactly how I can help—whether you prefer to work independently or want my eyes on your business. ➤ Learn more about the Stop Calling Yourself a Coach course

Ever wonder why you can’t seem to “just do the thing” in your business—even when you know what to do? This episode with trauma healing coach Sara Miley will blow your mind. We unpack why common coaching struggles like imposter syndrome, burnout, black-and-white thinking, and people-pleasing are often unprocessed trauma responses—not mindset issues. Sara breaks down Internal Family Systems (IFS) in a way that makes sense for your coaching practice and your own healing. If your nervous system is tired, your confidence feels fragile, or you’re overfunctioning just to feel safe, this is your episode. ➤ Learn more about Sara Miley: https://fullcirclewellspring.com ➤ Follow her on Instagram: @CoachSaraMiley ➤ Attend the Rise Up From Trauma Conference: https://riseupfromtrauma.com ➤ Take the Endotype Quiz: https://www.endotype.com

 Your brand isn't your color palette. It’s not a purple frog or your favorite quote in cursive script. In Step 2 of my six-part series on building a successful coaching business, I explain why most coaching brands fail to connect—and what it takes to get yours aligned. Identity-Aligned Branding is based on who you actually are and the energy your clients already pick up from you. When your brand doesn’t match your energy, people don’t trust it. When it does? You become magnetic.Find out your brand energy with the Endotype Quiz Book a free Connection & Direction call here. More on messaging at Stop Calling Yourself a Coach.

 If the phrase “sales call” makes you want to disappear into the floor, this episode is your reset button. Kristina Jensen (Intuitive Endotype™) brings her trauma-aware, connection-first approach to selling coaching—without scripts, pressure, or pretending to be someone you’re not. We talk about the three biggest mistakes coaches make when trying to sell, how to turn discovery calls into trust-building conversations, and why your client’s first objection probably isn’t the real one. If you’ve ever been burned by bro-marketing or felt frozen during a pitch, this conversation is your healing salve.Connect with Kristina at www.kristinajensen.com Listen to more episodes: https://ravingcoaches.podbean.com/