Coaches are out here Frankensteining their message—borrowing phrases from networking events, sales pages, or other coaches, hoping they’ll finally land a client. But then someone reads it and says, “I still don’t understand what you do.” In this episode of the Raving Coaches Podcast, I break down Step 3 in my six-part series on building a coaching business that actually works: How to Write Marketing That Attracts. I share why client-centered language always outperforms credentials, and how to write a message that speaks to the stage of life your client is in right now. If your message is vague, confusing, or focused on your methods instead of your clients’ pain? This one’s for you. I’ll also tell you exactly how I can help—whether you prefer to work independently or want my eyes on your business. ➤ Learn more about the Stop Calling Yourself a Coach course