Sometimes an obvious truth for us, is not so obvious to others. That is what happened in a recent conversation with a great coach I serve. In this episode of The Raving Coaches Podcast, I share that story.  She had this amazing realization that her program needed to be the one she wished she had herself. That one shift in perspective unlocked a whole new level of depth in her offers. This lesson I thought was obvious. It is what led me to create the exact marketing and branding system I now use to help coaches—because it’s the one I desperately needed in my first four companies. In this episode, I walk you through how to recognize which of your past struggles are the blueprint for your clients’ future breakthroughs. Spoiler: the program you’re meant to build is often the one you once needed most. If you’re ready to uncover your unique coaching superpower, take the free Endotype Formula quiz at endotype.com.