Your brand isn't your color palette. It’s not a purple frog or your favorite quote in cursive script. In Step 2 of my six-part series on building a successful coaching business, I explain why most coaching brands fail to connect—and what it takes to get yours aligned. Identity-Aligned Branding is based on who you actually are and the energy your clients already pick up from you. When your brand doesn’t match your energy, people don’t trust it. When it does? You become magnetic.Find out your brand energy with the Endotype Quiz Book a free Connection & Direction call here. More on messaging at Stop Calling Yourself a Coach.