Summary
In this conversation, I chat about the importance of preparing for the holiday season well in advance, emphasizing that the entire fourth quarter is now considered holiday shopping time.
I highlight key consumer insights, including the need for seamless shopping experiences and the importance of understanding different consumer mindsets.
I also outlines strategies for crafting effective marketing campaigns and navigating the customer journey, ultimately providing key takeaways for businesses to succeed during the holiday season.
Let's crush Q4!
In this conversation, Christina and Sharon discuss the complexities of pricing and financial management for entrepreneurs.
Sharon shares her journey from a background in music and food to becoming a pricing consultant, emphasizing the emotional challenges of pricing and the importance of understanding consumer behavior.
They explore the significance of in-person marketing, the need for effective budgeting, and the role of debt in business.
The discussion highlights the necessity of aligning marketing strategies with business objectives and the value of consumer research in shaping successful business practices.
Find more information about Sharon here.
In this heartfelt and hilarious episode of PRO-JECT, Christina sits down with Helena Kaylin, the founder of MINDD Bra and a former colleague from their Under Armour days. Helena’s journey from working on railroads to revolutionizing lingerie is anything but ordinary—and neither is her product.
We dive into:
What it really takes to invent and scale a product
How her experience at Victoria’s Secret, Calvin Klein, and Under Armour led to creating the gold standard in wire-free bras
The emotional and mental impact of wearing uncomfortable lingerie
Why simplicity, adaptability, and customer education are key pillars of her brand
Entrepreneurship in your 50s and how corporate life prepped her for building something bold
This episode is for anyone who’s ever worn a bra, built a product, or doubted their own timing. Helena’s unapologetic perspective and Christina’s signature real-talk create a candid conversation about what it means to lead with vision, adaptability, and a dash of humor.
👙 Want to feel more confident in your skin and your product ideas? This one’s for you.
Follow MINDD bra here or venture over and buy one yourself here!
In this powerful and personal episode, I’m joined by coach and men’s group facilitator Andy Nathan to talk about evolving through life’s hardest chapters and building a business from your own story. Andy shares how he went from working in record shops and surviving an armed robbery to finding healing through yoga, breathwork, and eventually coaching—especially for men.
We dive into:
How trauma shaped his path and purpose
The unique emotional wiring of men and how that impacts healing and communication
Why perfectionism, procrastination, and avoidance are often protective behaviors
How he built a business that reflects his lived experience and values
His signature “freedom in a framework” approach to life and entrepreneurship
Why you shouldn’t take advice from people who haven’t been where you want to go
Whether you're an entrepreneur redefining your path or someone struggling to take the first step, this episode is a grounding, eye-opening, and honest conversation that proves—it’s never too late to create the life and business you want.
I’m kicking off a new series on Human Design + Business—a place where I see my work naturally heading, and something I’m excited to finally share more publicly.
I work with a lot of small business owners, and here’s what I’ve realized:
Most of my marketing consults turn into therapy sessions.
Why?
Because when you run your own business, you are the business. And any growth your business goes through? You’ll go through it too.
Enter: Human Design.
In this episode of Pro-ject, I sit down with Yasemin Vollmond—creative powerhouse, serial entrepreneur, and one of my oldest friends—for a deeply honest conversation about business, burnout, and the healing that comes after.
From launching a blog that landed her radio interviews, to working in male-dominated fintech environments, to founding her own agency and diving deep into the wellness space, Yase has lived many lives—and she shares the lessons and energy that came with each one.
We explore:
What burnout really looked like (and how she came back from it)
The evolution from corporate to creative to spiritual entrepreneur
Why finding joy in your offer is the real business strategy
How human design, yoga, and even real estate became part of her multi-passionate path
What small business owners should focus on right now to create sustainable growth
Whether you're at a pivot point in your own business or simply need a reminder that your path doesn’t have to be linear—this one’s for you.
✨ Yasemin’s current work includes mentoring, music production, real estate design, and human design sessions. Follow her journey @yaseminvollmond.
🔗 Bonus: You’ll find her advice on creating a signature offering and aligning with your energy type especially valuable if you're a small biz owner!
✨ You can slide into my DMs over at @christinaamhunt
In this episode of Pro-ject, I’m joined by Tish Wiggins, founder of Tish Around Town, who turned her love of wine into a thriving business in Napa. Tish shares her journey from the East Coast to California, how she built a community from scratch, and why showing up authentically on social media has been key to her success.
We dive into:
🍷 The power of community in business and why relationships matter.
🍷 How Tish used social media to grow her brand without losing her voice.
🍷 Creating high-touch experiences and events that bring people together.
🍷 Why women and BIPOC representation in wine matters and how she’s amplifying their voices.
🍷 Her best advice for anyone taking a leap in business: "Just do it and stay consistent."
If you’ve ever thought about pivoting careers, starting fresh, or building a brand rooted in passion—this episode is packed with gems you won’t want to miss.
#WomenInWine #Entrepreneurship #SmallBusiness #NapaValley #Pro-jectPodcast
In this episode of Pro-ject, I sit down with Lauren Woo, a digital advertising expert with years of experience at Amazon and Google, to discuss how small businesses and entrepreneurs can leverage these platforms for growth.
Lauren shares insights on:
If you’ve been intimidated by Amazon or Google Ads, Lauren breaks it down in a way that’s actionable and approachable. Whether you're looking to start advertising or refine your strategy, this episode is packed with insights to help you make the most of these powerful platforms.
#AmazonAdvertising #GoogleAds #SmallBusinessTips #Entrepreneurship #Pro-jectPodcast
In this episode of Pro-ject, I sit down with Sheela Ivlev, founder of WellWrx, to explore the intersection of workplace wellness and neurodiversity.
Sheela shares her journey as an occupational therapist turned workplace consultant, offering invaluable advice for creating supportive, inclusive environments where everyone can thrive.
We discuss the challenges faced by neurodivergent employees, the importance of setting personal and professional boundaries, and how businesses can shift their culture to embrace individuality.
Whether you’re an entrepreneur, manager, or someone navigating your own wellness, this episode is filled with actionable insights and encouragement to rethink what workplace success really looks like.
For more information about Sheela and her company, head to her website here or follow her on LinkedIn here.
In this episode of Pro-ject, I chat with Nils Welham, a transition and mindset coach who guides entrepreneurs through the journey from corporate life to building a business that brings them freedom and joy. We discuss how to deconstruct societal 'shoulds', set boundaries, and focus on personal growth to achieve true success.
Whether you’re thinking about leaving your corporate job or you’re an entrepreneur looking for more balance, this episode is packed with actionable insights and mindset shifts.
Tune in to hear Nils’ journey and practical tips for living life on your own terms!
You can find Nils on Instagram here or via his website here.
#Entrepreneurship #Mindset #SmallBusiness #CorporateToEntrepreneur #WorkLifeBalance
In this episode of Pro-ject, we dive into creating a 2025 marketing strategy for small businesses and entrepreneurs. As the year winds down, it’s the perfect time to reflect on what worked, what didn’t, and plan your marketing moves for the year ahead. I walk through essential steps—from analyzing this year’s performance to refining target audiences, setting SMART goals, and choosing the right marketing channels for an integrated, effective approach. Plus, we cover trends to keep an eye on for 2025, including SEO investment, TikTok’s growing influence, and leveraging AI for content and planning.
Whether you’re focused on brand awareness, customer retention, or boosting sales, this episode is packed with actionable insights and practical tips to guide your business into a successful 2025. Join us to learn how to build a strategy that aligns with your goals and your customers’ needs!
Resources mentioned in the podcast:
Join the email newsletter here.
Join the Slack Community here.
Find the strategy template here.
Find the presentation for today's episode here.
#2025Marketing #SmallBusiness #MarketingStrategy #CustomerExperience #Entrepreneurship
In this episode of Pro-ject, I’m joined by Julie Cushen, founder of Lilaque Nail Polish and PhD in chemical engineering. We talk about Julie’s journey from working in startups to launching her own plant-based nail polish brand, and the challenges of navigating the beauty industry’s often misleading marketing claims.
Julie breaks down the science behind her product, dispels common myths around 'toxic' beauty ingredients, and shares how sustainability plays a role in her formulations. If you're an entrepreneur or beauty enthusiast, this episode is a must-listen!
#BeautyScience #SustainableBusiness #CleanBeauty #Entrepreneurship #NailCare
In this holiday-themed episode of Pro-ject, I dive into holiday marketing strategies designed to help small businesses and e-commerce brands stand out in a season full of noise.
This episode covers the four main holiday consumer mindsets—deliberate, deal-seeking, determined, and devoted—and offers actionable advice on tailoring your approach to each group.
From when to launch your promotions to simplifying your messaging and segmenting your audience, these insights will help you make the most of the busiest sales season. If you’ve been considering paid ads, I also share why now may not be the best time to start and suggest focusing on your existing audience instead.
Join me for tips, timelines, and tricks to keep your holiday marketing stress-free and effective.
#HolidayMarketing #SmallBusinessTips #EcommerceStrategy #CustomerExperience #MarketingMindset
In this episode of Pro-ject, we take a deep dive into productivity through the lens of human design.
Whether you're a generator with endless energy or a projector like me, your energy type plays a crucial role in how you work. I break down the different types—generator, projector, manifesting generator, reflector, and manifestor—and offer practical tips for how each can optimize their schedule for maximum productivity.
We’ll also talk about how to redefine what productivity looks like, so you can work in alignment with your natural energy patterns. Tune in to find out how you can work smarter, not harder!
And if you'd like to book a Human Design Reading with me ($125 for an hour session and a take-away PDF), hit up my Calendly here: https://calendly.com/christina-hunt-/45min
#HumanDesign #ProductivityHacks #EntrepreneurLife #SmallBusinessGrowth
In this episode of Pro-ject, we dive into Branding 101—the essentials every business owner needs to know. From color theory to font selection and logo creation, learn how to build a visual identity that evokes the right emotions and attracts customers.
We also explore messaging strategies through a Brand Identity Map, helping you connect visuals and messaging to drive sales. Ready to build a brand that resonates?
Tune in and get started with templates and resources available in our Slack channel (join for free here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA) !
#Branding101 #Marketing #SmallBusiness #VisualIdentity
In this episode of Pro-ject, we break down AI for Beginners, specifically designed for small business owners and entrepreneurs. Learn the basics of AI, how it can save you time and money, and discover practical tools like ChatGPT, Dall-E 2, and Zoho Zia that can transform your business operations.
Plus, get tips on how to use AI to create content, organize tasks, and manage your workflow. Tune in for simple AI prompts you can start using today to boost your productivity both personally and professionally!
Key AI Tools for Small Businesses:
To get the free AI Prompt Document, join the free Community Empowerment Slack Channel, here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA
#AIforBusiness #Entrepreneurship #Productivity #Marketing #SmallBusiness
In this episode of Pro-ject, we dive into decision fatigue—what it is, how it affects us, and how to manage it, especially as business owners. From navigating the overwhelming choices in today’s digital world to understanding how decision fatigue influences consumer behavior, we break down practical ways to simplify your decision-making processes.
Plus, we explore the role of human design in decision-making and how understanding your unique design can help you navigate life’s choices with more ease and alignment. Whether you’re a business owner struggling with constant decisions or simply looking to reduce overwhelm in daily life, this episode offers valuable insights.
Stay tuned till the end for an introduction to new services, including Community Empowerment, a Slack channel designed for minority and women-owned businesses, and more about how human design can improve your decision-making as an entrepreneur.
To join the free Community Empowerment Slack Channel, click here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA
#DecisionFatigue #HumanDesign #BusinessStrategy #Entrepreneurship
Welcome back to Season 2 of Pro-ject! In this Office Hours episode, I catch you up on the last six months—what's been happening personally and professionally, and how life has taken some unexpected turns. From international travel to moving to Texas, losing clients, and rethinking my business, it’s been a year of growth, reflection, and learning.
I share insights on the shift in my career away from media buying and execution, focusing instead on strategy, mentoring, and staying true to my strengths. Plus, we dive into human design and how it's helped me better understand myself as a business owner and consultant.
This episode is all about embracing change, not forcing progress, and finding clarity in the quiet moments. Tune in to hear my journey and why sometimes, taking a break is the most productive thing you can do.
Next week, we’ll talk about decision fatigue and how it connects to human design—stay tuned!
Up for joining my free Slack community? Hit this link: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA
#Entrepreneurship #MarketingStrategy #HumanDesign #PersonalGrowth #Project
Unlock the secrets of luck and manifestation in business with this enlightening episode! Dive deep into strategies to harness luck and manifest success as an entrepreneur. Tune in for practical tips and real-life stories that'll elevate your entrepreneurial journey. 🍀✨
And check out The Soul Circus Podcast for more conversations with Ella and other experts in the wellness field!
#Luck #Manifestation #Entrepreneurship #BusinessSuccess #PodcastSEO
Join us for an expert conversation with Shannon Mayer on the power of personalization in marketing! Discover strategies to tailor your approach, engage customers, and drive results. Don't miss this insightful discussion on enhancing your marketing efforts through personalized tactics. 🎙️🌟 #MarketingStrategy #Personalization #CustomerEngagement #ExpertInsights #Podcast