In this heartfelt and hilarious episode of PRO-JECT, Christina sits down with Helena Kaylin, the founder of MINDD Bra and a former colleague from their Under Armour days. Helena’s journey from working on railroads to revolutionizing lingerie is anything but ordinary—and neither is her product.

We dive into:

• What it really takes to invent and scale a product

• How her experience at Victoria’s Secret, Calvin Klein, and Under Armour led to creating the gold standard in wire-free bras

• The emotional and mental impact of wearing uncomfortable lingerie

• Why simplicity, adaptability, and customer education are key pillars of her brand

• Entrepreneurship in your 50s and how corporate life prepped her for building something bold

This episode is for anyone who’s ever worn a bra, built a product, or doubted their own timing. Helena’s unapologetic perspective and Christina’s signature real-talk create a candid conversation about what it means to lead with vision, adaptability, and a dash of humor.

👙 Want to feel more confident in your skin and your product ideas? This one’s for you.

Follow MINDD bra here or venture over and buy one yourself here!