In this conversation, Christina and Sharon discuss the complexities of pricing and financial management for entrepreneurs.

Sharon shares her journey from a background in music and food to becoming a pricing consultant, emphasizing the emotional challenges of pricing and the importance of understanding consumer behavior.

They explore the significance of in-person marketing, the need for effective budgeting, and the role of debt in business.

The discussion highlights the necessity of aligning marketing strategies with business objectives and the value of consumer research in shaping successful business practices.

Find more information about Sharon here.