Send us a text TV news runs on visuals, but too many pitches fall apart because the only thing sent to the newsroom is a logo. In this episode, Scot Media Tulsa CEO Jeromee Scot breaks down what producers actually look for when they scan a pitch and why real photos and video make such a difference. You’ll learn what counts as a strong visual, how to build a year-round library of usable content, and the easiest ways to send assets to journalists through Google Drive, Dropbox, or other li...

Send us a text So many organizations wonder why certain nonprofits or businesses seem to get featured on the news all the time while their stories go unnoticed. The truth? Those organizations simply tell the newsroom what’s happening. In this episode of Press Play with Jeromee Scot, Emmy Award–winning journalist and media strategist Jeromee Scot breaks down the biggest secret to earning media coverage: reaching out. With the ongoing government shutdown causing food resources to run thin, news...

Send us a text As both a journalist and the founder of Scot Media Tulsa, I see the highs and lows of public relations play out every week. Some PR pros make coverage effortless, while others create obstacles that kill a story before it ever hits the air. In this episode of Press Play with Jeromee Scot, I share real-world examples of what worked — and what didn’t — in recent PR interactions. From honesty and flexibility to sloppy emails and unavailable sources, these lessons reveal exactly how...

Send us a text In this episode of Press Play with Jeromee Scot, Jeromee explores the top five ways journalists are using AI in 2025 and what that means for PR, communications, and marketing professionals. Inspired by a recent conversation with a former TV journalist now working in corporate communications, this episode unpacks how AI is changing story discovery, source finding, and newsroom workflows and how you can adapt your strategy to stay visible. You will learn how to: Optimize your con...

Send us a text In this episode of Press Play with Jeromee Scot, Jeromee shares practical strategies for what to do if the media doesn’t cover your event. Inspired by a recent conversation at PRSA Tulsa, this episode explores why media coverage isn’t always guaranteed, why it’s rarely personal, and what you can do to keep your story moving forward. You’ll learn how to: Capture and share your own photos and video clips to improve your chances of post-event coverageCraft a follow-up press releas...

Send us a text In this episode of Press Play with Jeromee Scot, we’re breaking down what makes a press release effective in 2025. Whether you’re a small business owner, nonprofit leader, or PR professional, you'll learn exactly what journalists are looking for when deciding whether to cover your story. Jeromee shares actionable tips on structure, timing, subject lines, quotes, and distribution strategies that actually work. If you're tired of press releases going ignored, this episode w...

Send us a text My very first episode of Press Play with Jeromee Scot was all about why journalists won’t provide interview questions in advance and it quickly became my most-downloaded episode. Since so many people found it valuable, I’m revisiting the topic with a deeper dive and 10 more reasons why journalists stick to this rule. In this episode, I’ll break down: ✅ Why interviews need to feel authentic, not scripted ✅ How pre-approved questions can lead to over-rehearsed or misleading answe...

Send us a text Ever wondered what really grinds a journalist’s gears when working with PR professionals? In this episode of Press Play with Jeromee Scot, I’m breaking down the top 10 mistakes PR pros make that can ruin their chances of getting media coverage. From only sending press releases as attachments (stop doing that!) to failing to meet TV deadlines, I’ll share real-world insights from the newsroom on what not to do if you want to keep journalists on your side. If you’re in PR, conside...

Send us a text In this episode of Press Play with Jeromee Scot, I’m sharing 5 essential tips for media relations and PR professionals on how to send video and photo assets that newsrooms will actually use. If you want your story to get picked up by local TV stations, the way you shoot and submit your visuals matters. Learn why it's crucial to shoot horizontal video, keep the camera steady, and provide good lighting to ensure high-quality visuals. I also explain how to record concise soundbite...

Send us a text In this episode of Press Play with Jeromee Scot, I sit down with former TV news anchor and journalist Meagan Farley to explore why former journalists bring invaluable skills to the corporate world. If you’ve ever wondered how a journalist’s experience can translate into success in business, marketing, public relations, or communications, Meagan has the answers. From mastering crisis communications to crafting compelling stories and thriving under tight deadlines, Meagan breaks ...

Send us a text Have you ever agreed to do a morning show interview and found yourself caught off guard by how different it was from what you expected? In this episode of Press Play with Jeromee Scot, we’re breaking down the top five things that surprise people the most about appearing on a live morning show. From the early call times to how quickly the interviews go by, I’ll share insights from my two decades in broadcast news to help you feel prepared and confident before your next on-air ap...

Send us a text In this episode of Press Play with Jeromee Scot, we are covering the most common mistakes PR professionals make when pitching to journalists or news stations. These well-meaning missteps can hurt your chances of getting your story noticed. With over 20 years of experience in broadcast news, Emmy-winning journalist Jeromee Scot shares real-world examples of what works and what doesn’t when it comes to successful media pitching. You’ll learn practical strategies to avoid these mi...

Send us a text In this episode of Press Play with Jeromee Scot, we’re looking ahead to the biggest PR trends shaping 2025. From the rise of AI and hyper-personalized media pitches to the growing importance of understanding newsroom digital teams and their unique goals, this episode has everything you need to stay ahead. Discover actionable insights on how to tailor your pitches for TV and digital producers, leverage owned media platforms, and prepare for real-time crisis management. Whether y...

Send us a text AI tools like ChatGPT are game-changers for content creation, but can your audience tell when your posts or blogs were written by a bot? In this episode of Press Play: Media Strategies from Scot Media Tulsa, host Jeromee Scot breaks down the most common signs of AI-generated content—from overused phrases to awkward emojis—and shares practical tips to make your writing feel authentic, engaging, and human. Whether you’re a marketer, nonprofit leader, or small business owner, this...

Send us a text In Episode 13 of Press Play: Media Strategies from Scot Media Tulsa, we explore how artificial intelligence is revolutionizing the world of PR and communications. Discover how AI tools can help you stay ahead by monitoring media coverage, tracking trends, and even flagging potential crises before they escalate. Learn how to use AI to tailor your pitches, save time, and make smarter decisions. Whether you’re a seasoned PR pro or just starting out, this episode will show you how ...

Send us a text Stepping into the media spotlight can be nerve-wracking, but with the right preparation, you can turn any interview into a powerful opportunity to share your story. In this episode of Press Play: Media Strategies from Scot Media Tulsa, host Jeromee Scot from Scot Media Tulsa shares insider tips on how to prepare for media interviews like a pro. Learn how to craft key messages, handle tough questions, and make a lasting impression—whether you’re on TV, radio, or a podcast. Perfe...

Send us a text In this episode of Press Play: Media Strategies from Scot Media Tulsa, host Jeromee Scot explores practical and creative strategies for non-profits looking to elevate their mission and reach a broader audience. Discover how to use compelling storytelling, engage effectively with the media, and craft impactful content that inspires action. Jeromee shares tips on executing engaging social media campaigns, and creating newsletters that captivate readers, and other strategies to ge...

Send us a text In this episode of Press Play: Media Strategies from Scot Media Tulsa, host Jeromee Scot talks about one of the biggest challenges PR professionals face: handling rejected pitches. Rejection is part of the game, but it doesn’t have to be the end of your story. Jeromee shares practical steps to help you bounce back from rejection, improve your pitch, and repurpose your story for new media opportunities. Learn how to assess your pitch, pivot your approach, and build lasting relat...

Send us a text In this episode of Press Play: Media Strategies From Scot Media Tulsa, host Jeromee Scot talks about crisis communications—a must-know topic for PR professionals, small businesses, and nonprofits. Learn how to prepare for the unexpected with an effective crisis communications plan, discover best practices for handling the media during a crisis, and get real-world examples of ways to manage public relations disasters. From working with journalists to managing social media, ...

Send us a text In this episode of Press Play: Media Strategies From Scot Media Tulsa, host Jeromee Scot dives into the powerful world of earned media and how real estate agents can use it to build their brand, attract new clients, and stand out in a competitive market. Learn practical, actionable strategies for getting your story in front of the press, pitching local journalists, and leveraging media coverage to boost your credibility. Plus, hear about Jeromee’s new eBook, Earned Media Strate...