Send us a text TV news runs on visuals, but too many pitches fall apart because the only thing sent to the newsroom is a logo. In this episode, Scot Media Tulsa CEO Jeromee Scot breaks down what producers actually look for when they scan a pitch and why real photos and video make such a difference. You’ll learn what counts as a strong visual, how to build a year-round library of usable content, and the easiest ways to send assets to journalists through Google Drive, Dropbox, or other li...
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Send us a text TV news runs on visuals, but too many pitches fall apart because the only thing sent to the newsroom is a logo. In this episode, Scot Media Tulsa CEO Jeromee Scot breaks down what producers actually look for when they scan a pitch and why real photos and video make such a difference. You’ll learn what counts as a strong visual, how to build a year-round library of usable content, and the easiest ways to send assets to journalists through Google Drive, Dropbox, or other li...
How To Send Media Assets To A Newsroom Effectively
Press Play with Jeromee Scot
12 minutes
9 months ago
How To Send Media Assets To A Newsroom Effectively
Send us a text In this episode of Press Play with Jeromee Scot, I’m sharing 5 essential tips for media relations and PR professionals on how to send video and photo assets that newsrooms will actually use. If you want your story to get picked up by local TV stations, the way you shoot and submit your visuals matters. Learn why it's crucial to shoot horizontal video, keep the camera steady, and provide good lighting to ensure high-quality visuals. I also explain how to record concise soundbite...
Press Play with Jeromee Scot
Send us a text TV news runs on visuals, but too many pitches fall apart because the only thing sent to the newsroom is a logo. In this episode, Scot Media Tulsa CEO Jeromee Scot breaks down what producers actually look for when they scan a pitch and why real photos and video make such a difference. You’ll learn what counts as a strong visual, how to build a year-round library of usable content, and the easiest ways to send assets to journalists through Google Drive, Dropbox, or other li...
