Send us a text TV news runs on visuals, but too many pitches fall apart because the only thing sent to the newsroom is a logo. In this episode, Scot Media Tulsa CEO Jeromee Scot breaks down what producers actually look for when they scan a pitch and why real photos and video make such a difference. You’ll learn what counts as a strong visual, how to build a year-round library of usable content, and the easiest ways to send assets to journalists through Google Drive, Dropbox, or other li...
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Send us a text TV news runs on visuals, but too many pitches fall apart because the only thing sent to the newsroom is a logo. In this episode, Scot Media Tulsa CEO Jeromee Scot breaks down what producers actually look for when they scan a pitch and why real photos and video make such a difference. You’ll learn what counts as a strong visual, how to build a year-round library of usable content, and the easiest ways to send assets to journalists through Google Drive, Dropbox, or other li...
The Biggest PR Mistakes to Avoid When Pitching to Journalists
Press Play with Jeromee Scot
14 minutes
10 months ago
The Biggest PR Mistakes to Avoid When Pitching to Journalists
Send us a text In this episode of Press Play with Jeromee Scot, we are covering the most common mistakes PR professionals make when pitching to journalists or news stations. These well-meaning missteps can hurt your chances of getting your story noticed. With over 20 years of experience in broadcast news, Emmy-winning journalist Jeromee Scot shares real-world examples of what works and what doesn’t when it comes to successful media pitching. You’ll learn practical strategies to avoid these mi...
Press Play with Jeromee Scot
Send us a text TV news runs on visuals, but too many pitches fall apart because the only thing sent to the newsroom is a logo. In this episode, Scot Media Tulsa CEO Jeromee Scot breaks down what producers actually look for when they scan a pitch and why real photos and video make such a difference. You’ll learn what counts as a strong visual, how to build a year-round library of usable content, and the easiest ways to send assets to journalists through Google Drive, Dropbox, or other li...
