Are you showing up in a way that's intentional, confident and strategic?  If the answer's... 'not really' - then this episode is for you.  Debra Shepherd is a Business and Communications Strategist, Coach and host of The Debra Shepherd Podcast. Debra’s mission is to help you communicate meaningfully, lead well, create success and have more ease, joy and meaning in your life and business. Debra has more than 25 years experience as a Communications Specialist and is passionate about helping leaders and businesses optimise their communications for more visibility, connection, productivity and impact. We chat about how to show up intentionally, how to build your profile with joy and ease, and so much more.  You can find out more about Debra at: https://www.debrashepherd.com.au/  Head to: https://www.instagram.com/_debrashepherd https://au.linkedin.com/in/debra-shepherd Or check out her purpose, the Debra Shepherd Podcast: https://www.debrashepherd.com.au/debra-shepherd-podcast 

Do you ever feel stuck when it comes to communicating your message clearly? Are you confident about the key points you want new audiences to take away from you? When you're an expert, founder, thought leader or author, your breadth of knowledge can make it hard to get clear on a simple message, so in today's episode I'm sharing the '3W' framework and how you can use it to make your messaging clearer, and make your PR opportunities more impactful.  Got a question or feedback? Email me on hello@chucklecommunications.com or connect with me via LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Amy Faulkner is the co-founder of Starts With A, a brand consultancy that supports evolving businesses through brand transformation. She is also the co-creator of Really Good Conversations, a card game and podcast that inspires families, friends, and teams to connect on a deeper level. With a career spanning Europe and Australia, Amy combines a global perspective with a love of curiosity, storytelling, and life as a mother to spark conversations that truly matter. In this episode we discuss why conversations matter, how her business and podcast evolved, and the importance of storytelling when it comes to brand and marketing.  Connect with Amy via LinkedIn at: https://www.linkedin.com/in/amyfaulkner/  You can find out more about Starts with A at: https://www.startswitha.co/  And check out Really Good Conversations at: https://reallygoodconversations.co/  The podcast episode we referenced in our conversation is this one: https://open.spotify.com/episode/1zFODrv2dArwoCPT6h0yfw?si=K6FGJR1nR2Gl8lhmcd8FcA 

Something a bit different this week! I'm sharing my five favourite business books of 2025 so far.  Check them out at:  Beyond Solo by Sara Howard: https://www.beyondsolo.co/  AI-Human Fusion by Leanne Shelton: https://humanedgeai.com/ai-human-fusion/  The Human Edge by Bethan Winn: https://www.bethanwinn.com.au/book  The Heart-Centered Leader by Jane Phipps: https://www.amazon.com.au/Heart-Centered-Leader-Transformation-Narcissistic-Self-Empowerment/dp/1764035623   The Story Code by Mark Jones: https://connect.markjones.au/thestorycode   

Do you feel excited or overwhelmed by AI? Maybe a bit of both? In this episode of PR with Purpose, we're chatting with AI coach and author Leanne Shelton about how we can embrace AI tools in a way that feels empowering, not exhausting. With her human-first mindset and background in copywriting and marketing, Leanne shares how to train and guide our AI and incorporate it into your daily business practices in a way that makes sense (and puts humanity first). If you’ve been feeling unsure about where to start, or just want to feel more in control of your content and voice, this chat will give you plenty of practical, non-techie takeaways. Check out Leanne's book, AI-Human Fusion: https://humanedgeai.com/ai-human-fusion/  Connect with Leanne on LinkedIn at: https://www.linkedin.com/in/leanneshelton/ 

Can you believe we're here? Celebrating 50 episodes of the PR with Purpose podcast, which started almost exactly one year ago. And what a journey it's been!  I'm taking a moment to reflect on my favourite moments and episodes from the first 50, plans for the future, and why I'm committed to at least another 50 episodes.  Got a suggestion for a topic or guest? I'd love to hear from you.  Connect with me on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/  Or head to: https://chucklecommunications.com/ 

If the word sales makes you want to run and hide, this episode is for you. This week on PR with Purpose, I’m joined by Rachel Bourke, a powerhouse sales trainer and creator of the Buyer’s Coach Approach. Rachel works with business owners, consultants and experts to help them master high-impact sales conversations (without ever feeling pushy or awkward). We’re diving into the science of influence, why clarity is your secret weapon when it comes to pitching, and how to structure your sales calls so they actually work. Rachel shares her brilliant insights into the common mindset blocks that hold people back and how to overcome them. If you’ve ever felt like selling just isn’t your zone of genius, tune in to hear how you can shift that story and start winning premium clients with confidence. Plus: Rachel and I chat about the free upcoming virtual masterclass we're running together: Seen. Selected. Sold! on October 9, perfect if you want to land more aligned clients without the hustle. Register your free place at: https://www.linkedin.com/events/seen-selected-sold7373575127747321856/  Find out more about Rachel and grab her free ebook at: https://salesspace.com.au/ 

So you've landed a great media feature, podcast interview or award win - now what? You can amplify the success of your PR wins, and in today's episode I'm sharing tips on how to make the most of each opportunity you score.  Got a question or feedback? Connect with me on LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/  Or head to: https://chucklecommunications.com/ 

This week we're chatting with Lisa Burling - PR powerhouse, entrepreneur, author and creative thinker.  In this conversation we learn about Lisa's professional pivots and reinventions throughout her career, why it's never too late to change the course of your life, and what she and her kids are learning from running their very own farm!  You can connect with Lisa at:  www.lisaburling.com www.gigmarketing.com.au https://www.instagram.com/lisaburling_writer/   

In a world where visibility often feels tied to being constantly online, this episode is your permission slip to opt out of the overwhelm and still grow your profile with purpose. In it I'm sharing practical strategies for raising your profile without feeling tied to being available 24/7. Want to connect with me?  Head to: https://chucklecommunications.com/  Or I'm active on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Whether you're a subject-matter expert, an author, a founder or a thought leader - you probably have at least one thing you're trying to sell. A book / a course / a keynote speech / a membership - the list goes on!  So this week we're chatting about how sales pages can be a really effective way to make selling online easier, with Angela Pickett.  Angela is an experienced sales page and website copywriter, and aspiring romance writer. She brings her passion for a good love story to her sales page copywriting, helping clients build last connections with their clients. Although it wasn’t love at first sight when she first discovered sales pages. As a former diplomat, Angela thought she should focus on straight talking, plain English copywriting. The thought of sales page copywriting made her feel a little queasy because she hated the idea of coming across as a sneaky, sleazy salesperson. But she eventually realised that a well-written sales page was like a beautiful love letter, transforming website browsers into devoted, paying clients. Since then she’s written sales pages for service packages, courses, memberships and even subscription boxes. In 2025, Angela and creative sales page designer Elise Doyle launched the Sales Page Rescue workshop to help business owners create their own sales page magic. Outside of copywriting, Angela wears many hats. She’s a cellar door host and community volunteer. When she’s not playing taxi driver for her teenagers, you’ll find her reading or writing romance, drinking wine and eating cheese. Connect with Angela at:  www.angelapickett.com.au https://www.instagram.com/angelapickettwriter/  https://www.linkedin.com/in/angela-pickett-writer/ 

In this episode of PR with Purpose, we're talking about the art of achieving clarity in messaging. Discover why distilling your expertise into a central message is crucial yet challenging for many thought leaders. Erin shares insights on overcoming the overwhelm of ideas and finding your unique voice. Tune in to learn how to craft a message that resonates with your audience and stands out in the noise. Plus, get a sneak peek into the upcoming Reputation to Revenue event in Sydney, where experts will guide you in refining your personal brand.  Find out more at: https://reputation-revenue.club/ 

Are you dreaming of sharing your big ideas on a stage? Of stepping into your power as a speaker for both purpose, and profit?  Then you're going to love this episode with Kathy Rhodes, AKA The Thought Alchemist.  Kathy is the woman behind the women you see on stage. She’s an absolute gun at commercialising thought leadership andhelping elevate speakers’ careers, to get paid more, and to make serious impact. With 20+ years of marketing and business strategy experience, Kathy has helped over countless women make serious money from their expertise – as speakers, authors, consultants, and content creators across Australia, UK, Europe, and USA. https://www.linkedin.com/in/kathy-rhodes/  https://thoughtalchemists.com/  Kathy is joining host Erin Huckle and Brook McCarthy for a very special event in Sydney on 17th September 2025 - Reputation to Revenue. Find out more at: https://reputation-revenue.club/ 

This week we're looking at Seasonal PR Planning. Discover how to leverage different times of the year to maximise your PR efforts and align them with your marketing calendar. I'm sharing insights on planning for media moments, understanding seasonal opportunities, and preparing for key dates to ensure your PR strategy is timely and effective. Whether you're promoting a product or a service, learn how to make the most of seasonal PR and set yourself up for success throughout the year, without overwhelm. You can connect with me at:  https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ or https://chucklecommunications.com/ 

This week we're demystifying marketing and how PR can form part of your marketing mix with marketing strategist Bec Chappell.  Bec is an effervescent whiteboard lover, a brand gatekeeper, and a marketing strategist whose mission is to amplify brands, create clear strategies and magnify messaging without adding to the overwhelm, or underwhelm people feel about the whole marketing part of their business. With over 15 years of experience working within a marketing department, heading up one, or forming one in a business that grew too quickly and forgot that whole brand and marketing piece, she knows a thing or two about planning and executing strategies that work. Her why is to remove the stress and overwhelm; and demonstrate that marketing strategies don’t need to be over-complicated, over-budgeted or over fluffy, they need some humanity and consistency. She lives in Sydney where she loves to trail run, swim, and spend time with friends and family she is always seeking out new experiences and new adventures and is a dog mum to pooch Toby. Connect with Bec at:  https://www.becchappell.com.au/ https://www.linkedin.com/in/bec-chappell/ https://www.instagram.com/bec_chappell/  

This week I'm sharing three quick-wins for your PR - three trusted tools or activities that I recommend to everyone - no matter what stage you're at.  These are essential for increasing your visibility and making life easier for yourself as you start to build your profile.  Let me know if you take any action as a result! I'd love to hear from you. Drop me a line on hello@chucklecommunications.com or connect with me on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/  https://chucklecommunications.com/ 

Is publishing a book on your dream to-do list?  Have you thought about turning your expertise into a book, but felt unsure of where to start?  This week's guest is Verity Craft from Intelligent Ink. As a book coach, speaker, facilitator, and mum of two who hails from Auckland, New Zealand, Verity loves working with purpose-driven experts across the globe. Together with her team at Intelligent Ink, she works with thought leaders to write incredible books – helping them transform the seed of an idea into a game-changing manuscript they’re proud of. You can connect with Verity at:  www.intelligent.ink https://www.linkedin.com/in/verity-craft/ https://www.youtube.com/channel/UCUvJ8Cy4XOt-WJUvNtJhZGg   Download The Book Topic Test at https://intelligentink.systeme.io/book-topic-test    

This episode of PR with Purpose is a bit of a reality check. You don’t need a huge following to start building your profile and making an impact, so if you’ve been holding off on pitching yourself for PR opportunities because your audience feels small, this one’s for you. I'm sharing why quality trumps quantity when it comes to your audience, and how a smaller, engaged community can actually open more doors than a massive but passive following.  You’ll also get practical ideas for getting visible, whether that’s podcast guesting, collaborations, or making simple but powerful tweaks to how you engage online.  Connect with me via LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/  Or head to: https://chucklecommunications.com/ 

Do you speak about yourself with confidence, or stumble when someone asks the question 'what do you do?'.  In this week's episode we're chatting with messaging strategist and copywriter Tahnée Sanders about how to nail your elevator pitch and make sure your messaging is working hard for you.  This is a highly actionable episode - with plenty of practical advice.  Tahnée Sanders is the founder of The Strategy Studio, where she helps established business owners clarify and communicate the true value of their work with confidence. With a background in journalism, content strategy, and creative direction, she specialises in crafting clear, compelling messaging that resonates with the right clients. Through services like messaging strategy, copywriting, and AI-enabled content support, Tahnée helps her clients show up with clarity across every part of their brand. Connect with Tahnée at: www.thestrategystudio.com  https://www.linkedin.com/in/tahnee-sanders/ http://instagram.com/thestrategystudio  

In this episode we explore the idea of being 'PR ready'. Tune in for practical tips on how to get confident about putting yourself out there, and how to take small, actionable steps to build your confidence and visibility. We're addressing common barriers to visibility, such as fear of judgment and imposter syndrome, and highlighting the importance of using existing resources and building a supportive network to enhance your PR efforts. Want to sense check your PR story with me? Let's connect via LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/  Or head to: https://chucklecommunications.com/