If the word sales makes you want to run and hide, this episode is for you. This week on PR with Purpose, I’m joined by Rachel Bourke, a powerhouse sales trainer and creator of the Buyer’s Coach Approach. Rachel works with business owners, consultants and experts to help them master high-impact sales conversations (without ever feeling pushy or awkward). We’re diving into the science of influence, why clarity is your secret weapon when it comes to pitching, and how to structure your sales calls so they actually work. Rachel shares her brilliant insights into the common mindset blocks that hold people back and how to overcome them. If you’ve ever felt like selling just isn’t your zone of genius, tune in to hear how you can shift that story and start winning premium clients with confidence. Plus: Rachel and I chat about the free upcoming virtual masterclass we're running together: Seen. Selected. Sold! on October 9, perfect if you want to land more aligned clients without the hustle. Register your free place at: https://www.linkedin.com/events/seen-selected-sold7373575127747321856/  Find out more about Rachel and grab her free ebook at: https://salesspace.com.au/