This week we're demystifying marketing and how PR can form part of your marketing mix with marketing strategist Bec Chappell.  Bec is an effervescent whiteboard lover, a brand gatekeeper, and a marketing strategist whose mission is to amplify brands, create clear strategies and magnify messaging without adding to the overwhelm, or underwhelm people feel about the whole marketing part of their business. With over 15 years of experience working within a marketing department, heading up one, or forming one in a business that grew too quickly and forgot that whole brand and marketing piece, she knows a thing or two about planning and executing strategies that work. Her why is to remove the stress and overwhelm; and demonstrate that marketing strategies don’t need to be over-complicated, over-budgeted or over fluffy, they need some humanity and consistency. She lives in Sydney where she loves to trail run, swim, and spend time with friends and family she is always seeking out new experiences and new adventures and is a dog mum to pooch Toby. Connect with Bec at:  https://www.becchappell.com.au/ https://www.linkedin.com/in/bec-chappell/ https://www.instagram.com/bec_chappell/