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Podcast Cave
Hi Ho Studios
20 episodes
3 days ago
The podcast about producing podcasts! Built for South African brands, businesses and thought leaders.
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Marketing
Business
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All content for Podcast Cave is the property of Hi Ho Studios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The podcast about producing podcasts! Built for South African brands, businesses and thought leaders.
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Marketing
Business
Episodes (20/20)
Podcast Cave
Creating a podcast content calendar and preparing for batch recording

Are you tired of the last-minute scramble to pick a topic and hit your publishing deadline? This episode provides the definitive guide to mastering your podcast workflow through strategic planning and the power of batch recording.


We start with the essential tool: the content calendar. We define it not as a simple to-do list, but as a strategic roadmap that organises every element of your show, from episode titles and air dates to guest names and key action items like research, editing, and promotion. Whether you choose a simple spreadsheet, a Trello board, or a tool like Notion, a calendar instantly boosts organisation and ensures consistency, which is fundamental for audience retention. It also lets you visualise your content mix, ensuring you balance interviews, solo shows, and Q&As to keep your listeners engaged.


Next, we unlock the power of batch recording: the practice of recording multiple episodes in a single, focused session. We explain why it works: it saves time by eliminating the need to set up equipment repeatedly, increases efficiency by keeping you in a creative flow, and critically, it reduces stress by building a valuable buffer of episodes "in the bank." You’ll never have to panic about missing a release date again.


The connection between these two practices is synergistic. A content calendar is the essential tool that makes batch recording possible. It ensures all your research and scheduling are completed ahead of time. When you sit down to record, the planning is already done, allowing you to focus purely on creating great content.


We challenge you to create your first content calendar today, even if it’s just for the next month. Start with a simple spreadsheet and map out those topics you’ve been wanting to cover. Trust us, this simple practice will save you time, reduce your stress, and ultimately help you grow your podcast. If you'd like to use our template, download it here: https://tinyurl.com/hihostudios

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3 days ago
14 minutes 17 seconds

Podcast Cave
Monetising your podcast

You’ve built an audience, now how do you turn your passion into a sustainable business? This episode is your comprehensive guide to monetising your podcast. We look beyond the basic traditional ad reads and explore the diverse revenue streams available to today’s creators.


We dive deep into audience-centric methods that foster community and loyalty. This includes listener donations, where platforms like Patreon or a simple Zapper link allow listeners to support your work. We discuss the importance of being transparent about what the money funds (e.g., better equipment or editing services).


Next, we examine premium subscriptions. This increasingly popular model offers perks like bonus content, ad-free listening, or community access. We share an important insight: the most sustainable offering is often ad-free episodes, as creating endless bonus content can be time-intensive. However, offering a "walled-garden" community space can be a major draw for dedicated fans.


We also cover merchandising. Selling custom products like T-shirts, mugs, and stickers is a powerful tool for both profit and promotion, with minimal risk through print-on-demand services. (By the way, if you know an excellent local print-on-demand company, please drop their details in the comments!)


Finally, discover the value of live events. Organising ticketed live recordings or exclusive online meet-and-greets provides a fantastic way to deepen your connection with your dedicated fan base and generate ticket sales.


Tune in and start building a sustainable income stream for your show.

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2 weeks ago
17 minutes 29 seconds

Podcast Cave
Don't ask about the scandal

Attracting top-tier guests, especially busy executives with demanding schedules, requires a commitment from you to make their experience as seamless and efficient as possible. This episode walks you through the exact steps you should take to remove every anticipated objection and ensure your guest arrives relaxed and ready to share their best insights.


We all know their main concerns. First, time to prep.Your response must be: "We will do the prep for you; you just have to show up." Remind them that depending on your show's format, too much pre-show prep isn't beneficial or ideal anyway. Second, being away from the office. Reassure them that as a guest, they'll be needed on set for an hour or two at the most - not days at a time.


Many executives also dislike being on camera. We can confirm that very few people do, but, provided they're talking about things they know, we'll share how you can reassure your guests that after a short time, they'll forget the cameras are there.


Finally, we share how a podcast offers the ultimate peace of mind: the interview is not live! Any mistakes they make get deleted! Anything they say that they don’t like can be re-recorded. By eliminating these common stresses, you'll not just secure the guest - you guarantee a great performance.

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3 weeks ago
16 minutes 41 seconds

Podcast Cave
Don't do this in your podcast interviews

What makes a podcast interview truly compelling? It’s a combination of great guest selection, impeccable research, and a host who knows how to listen and ask the right questions. We're tackling the art and science of the magnetic interview in this episode.


First, we ask the fundamental question: how do we even define what a good interview looks and sounds like? It starts with the duty you have to your audience to bring on guests who make sense for your show. We provide advice on ensuring your guest is the perfect fit, guaranteeing the conversation is both useful and entertaining for your listeners.


Next, we dive into the host's preparation. Your research is non-negotiable; knowing your guest before they sit down with you is a basic courtesy to both them and your audience. We offer tips on how to conduct sufficient prep to ask insightful, non-generic questions.


Finally, we offer practical tips for creating a relaxed environment that encourages your guest to open up and share their best insights. Simple steps like getting them onto the set to acclimatise before the shoot starts, and setting a friendly tone with pre-amble discussions before the cameras roll, can make all the difference.


For advice on getting all the technical and logistical elements right before your guest even arrives on set, check out episode 16 for an even better guest experience! Tune in and transform your next interview from a chat into a captivating conversation.

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1 month ago
14 minutes 21 seconds

Podcast Cave
From calendar invite to green room: The seamless guest experience, with Darlene Retief

After successfully inviting and sourcing a guest for your podcast, what happens next? As Darlene from The Schultz Creative and producer of this very show explains, the transition from 'yes' to 'lights, camera, action' is a masterclass in logistics and attitude!

Hosting a guest on your podcast isn't just an action; it's a statement about your professionalism. We dive deep into the essential, often-overlooked details that ensure a seamless experience for your guests. This includes sending a detailed calendar invite and a comprehensive briefing document that removes all friction. You need to be mindful of their busy schedule, so clarity is key: where to be, at what time, what to expect, and who their dedicated contact person is. We cover everything from essential wardrobe guidelines (unless you’re supplying the options!) to creating an environment where the guest feels comfortable and in control.

Carl steps in to clarify the vital, but often confusing, world of production, distinguishing between a logistics producer (who handles crucial guest management) and a creative producer. He explains why professional guest management is not just polite, but directly impacts your credibility and your show’s reputation. We discuss the idea that everyone on the crew has a shared responsibility to be hospitable and look after the guests.

Rich, ever the curious host, asks Darlene and Carl about the specifics of a producer's role and getting access to the "green room" - a crucial staging area if you're shooting multiple episodes with multiple guests on a single day. Tune in to learn how to make every guest feel like a VIP, ensuring they leave with a positive impression of your brand and your podcast.

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1 month ago
16 minutes 57 seconds

Podcast Cave
Podcast storytelling with guest, Stefan Nieuwoudt

What makes a podcast episode truly unforgettable? It's not just the topic; it's the storytelling. Have you ever listened to an episode that just sucked you in from the first few seconds and left you thinking about it for days? That’s the power of the narrative arc, and that's exactly what we're unpacking this week.


In this episode, our guest Stefan explains how we can move beyond just "having content" and into the expert strategy of crafting a compelling audio experience. We'll show you how to hook your listener immediately, starting with that captivating opening - the surprising fact, the compelling question, or the intriguing story snippet that’s the podcast equivalent of a gripping first sentence.


Then, we’ll dive into the classic narrative arc, demonstrating how to structure even the most complex non-fiction topic into a story with a clear beginning, middle, and end. You'll learn how to introduce your key ideas in the first act, develop the central conflict or main point in the middle, and deliver a satisfying conclusion with a clear takeaway.


We’ll also explore the often-underestimated role of sound. We discuss how to integrate sound effects, music, and ambient noise to create atmosphere, build emotion, and transport your listener. A well-placed audio element isn't a distraction; it's a vital part of the story, keeping the episode dynamic and engaging.


Finally, we cover the art of pacing. Knowing when to speed up the delivery to build excitement and when to slow down for those crucial reflective or emotional moments. It’s this variation that maintains interest and prevents a story from becoming monotonous. Don't just finish your episode; conclude it with a clear message, a powerful summary of the key insight, or a compelling call to action that inspires your audience to think or engage further. Tune in and transform your podcast from a broadcast into a truly immersive story.

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1 month ago
17 minutes 42 seconds

Podcast Cave
How long should a podcast season be?

In episode 14 we're tackling a question that's far more strategic than it seems: how long should a podcast season be? Many podcasters approach this as a tactical query, but the expert-level answer requires reframing it entirely. Choosing your podcast's release cadence is not a creative whim; it's a foundational business decision.


In this episode, we'll dive deep into the four key factors that should dictate the length of your season: a business's capacity, its audience's expectations, its content's format, and its ultimate goals. We'll unpack the differences between serial and episodic content, exploring how each format influences listener engagement and production workflow.


We'll define serialised content as a continuous narrative that unfolds over multiple episodes, requiring listeners to tune in sequentially to follow the story arc. We'll compare the continuous release schedule—the traditional, uninterrupted model perfect for building audience habit—with the strategic seasonal release. The latter involves publishing a defined "chunk" of episodes followed by a planned hiatus, which can range from six to 36 episodes. This provides a powerful tool for brands, offering a break from constant production pressure.


We'll also look at the episodic format, where each show is a standalone unit. This is the model for most business podcasts, as it's highly discoverable and less demanding on the audience, who can jump in at any point and still find value. We'll discuss the pros and cons of each approach. For example, a seasonal approach allows for highly focused and targeted marketing campaigns and facilitates a streamlined production workflow through batching, a core principle of business efficiency.


Ultimately, the most successful podcasts are those where every decision - from episode length to release cadence is in direct alignment with the show's purpose and the brand's long-term vision. A podcast's financial model is inextricably linked to its release cadence; the choice between a continuous or seasonal schedule directly impacts a show's ability to attract sponsorships and generate revenue. Join us as we explore how to make these critical business decisions to ensure your podcast's success.

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1 month ago
10 minutes 59 seconds

Podcast Cave
The biggest crime is not starting! With guest, Nicole Engelbrecht

Ever wondered what it's like to run a successful podcast? In this episode of the Podcast Cave we sit down with Nicole Engelbrecht, the creator of 'True Crime SA' - one of South Africa's most successful podcasts - to find out how it all began. She'll share her story of her podcast journey, from that first, terrifying 'record' button press to now - and why this podcast is so important to her and her listeners.


We dive into the world of podcast monetisation, discussing her Patreon account and whether it's been enough to support the show. We chat about what support there is for local podcasters and finally, Nicole gives us a sneak peek into her future plans, including the release of her new book "Bare Bones" later this month. If you've ever thought about starting a podcast, this episode is a must-listen.


Listen to True Crime SA -


On Spotify:

https://open.spotify.com/show/2NyvY7yuodoDk8nFhwco62?si=ieiLDOQRReW824OREbYIrw


On Apple Podcasts:

https://podcasts.apple.com/za/podcast/true-crime-south-africa/id1469703618


On YouTube:

https://youtube.com/@truecrimesouthafrica?si=6uy4-Q1Gu9i3FOfm


Support True Crime SA via Patreon:

https://www.patreon.com/truecrimesa


Join the South African Podcasters Guild:

https://www.sapg.co.za/join-the-guild


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1 month ago
32 minutes 14 seconds

Podcast Cave
The buzziest buzzword

Welcome to this week’s episode of the Podcast Cave, where we're demystifying a term that's everywhere right now: thought-leadership. You've probably heard it a million times, but what does it really mean, and how does it differ from a regular influencer?


We'll break down the key distinctions. While an influencer might be a celebrity, a content creator, or a social media personality with a large following, a thought leader is someone with a deep, authoritative knowledge on a particular subject. They're not just selling products or trends; they're sharing insights and shaping conversations in their industry. We'll explore the steps one can take to transition from an influencer to a thought leader, focusing on the importance of expertise, consistent content, and building a community around a shared intellectual curiosity. We also ask if the journey to thought-leadership is the same for individuals and for big brands.


But can all businesses, regardless of size, use thought-leadership in their marketing? We argue that yes, they can, and we'll show you how. We discuss strategies for small businesses to establish themselves as trusted experts in their niche, moving beyond traditional advertising to provide real value to their audience. We'll explore how thought-leadership can build brand trust and loyalty, attracting customers not just with products, but with valuable knowledge and a clear vision. Tune in as we unpack the power of thought-leadership and how you can apply its principles to your own brand or career.

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2 months ago
12 minutes 8 seconds

Podcast Cave
Don't feed the trolls

Trolls. We've all encountered them, but how do we handle them? In this episode of the Podcast Cave, we discuss how to navigate the comments section of your channel.

The first step is to learn the difference between a constructive, albeit negative, comment and a troll. You want people to engage with your content; that's the whole point of building an audience! But you can't let negative comments get under your skin.

We talk about how to deal with critical feedback, which is good for you and your channel, and how to ignore trolls. When you do engage with people, we recommend you do so immediately, politely, and professionally. The trolls will eventually get bored and disappear, starved of your attention.

Lastly, we talk about the importance of responding to all comments, even the negative ones, either with an in-house team or a hired external partner.

The goal is to not be afraid of the comment section and to understand that a thriving community is the backbone of any great channel.

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2 months ago
19 minutes 19 seconds

Podcast Cave
Stop the scramble!

Whether you’re a solo host or have a cast of co-hosts and guests, a consistent release schedule is key to building a loyal podcast audience. So what happens when life gets in the way of your meticulously planned content calendar?


On this episode of Podcast Cave, we’re diving into the art of batch-recording. We’ll explore the benefits of recording multiple episodes in a single session, from streamlining your workflow and saving money to making life easier for your guests. We’ll discuss how to decide whether batching is right for your show and how to prepare for a successful recording day. We’ll also look at how many episodes you can realistically produce in a half or full day and how to mix up your episode types – from your standard long-form interviews to quick-fire content – all in one go.


Don't let a chaotic schedule throw your podcast off course. Tune in and learn how a little bit of planning can save you a lot of time and effort, ensuring your listeners never have to wait long for their next dose of your amazing content.

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2 months ago
22 minutes 7 seconds

Podcast Cave
Reaching new audiences

In this episode, we're talking about how you can use your podcast to reach a wider audience than ever before. We dive into the strategic move of filming your podcast episodes, turning a single piece of long-form content into a powerful marketing engine. We discuss how to prep for this ahead of time, thinking about how you'll repurpose the footage for different social media platforms.


You'll learn about the different formats required for platforms like Instagram, TikTok, and YouTube Shorts (portrait) versus YouTube's full-episode format (landscape). This is a crucial step, especially if you plan to use any of your content for sponsored ads. We'll walk you through the process of taking your full-length video and cutting it into multiple short, engaging clips.


We also explore the art of the hook. We'll show you how to find those moments in your podcast that will grab a viewer's attention with both audio and visual elements, helping your content stand out in a crowded social media feed. Once you've started testing different creative approaches, we'll talk about how to analyse your audience's reaction, focusing on what gets good reach and engagement. This will help you double down on what works. Finally, we'll cover the importance of including a clear call to action, reminding your audience to subscribe or follow you to ensure you're converting that new reach into loyal followers.

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2 months ago
11 minutes 59 seconds

Podcast Cave
Episode approaches: From scripted to chaos

In this episode, “Episode approaches: From scripted to chaos”, we delve into the three primary styles or approaches you can take when planning and producing your podcast: scripted, freeform, and chaos (also known as experimental). Each style offers a distinct experience for both the creator and the listener, and understanding their nuances is key to shaping your show.


We explore the fundamental differences between these three approaches. A fully scripted podcast, as the name suggests, involves writing out every word, sound effect, and transition in advance. This can lead to a highly polished and professional sound, ensuring clarity and conciseness, especially for educational or narrative-driven content. However, it can sometimes feel rigid or less spontaneous.


On the other hand, freeform podcasts operate with a looser structure. While there might be an outline or key discussion points, the conversation flows more naturally, allowing for tangents and organic interactions between hosts. This style often lends itself well to interviews, discussions, and comedic shows, fostering a more casual and intimate connection with the audience. The challenge here can be maintaining focus and ensuring all important points are covered within a reasonable timeframe.


Finally, we examine the chaos or experimental approach. This style often breaks traditional podcasting conventions, embracing spontaneity, unconventional formats, and sometimes even a deliberate lack of structure. It can involve improvised segments, audience participation in unexpected ways, or even pushing the boundaries of audio storytelling. While this can lead to incredibly creative and unique content, it also carries the risk of alienating listeners who prefer a more predictable format.


A key question we address is how to determine which style is best suited for your podcast. We discuss factors such as your content, your target audience, your comfort level with improvisation, and the resources you have available for production. For example, a true crime narrative might benefit from a tightly scripted approach, whereas a chat show between friends would likely thrive with a freeform style.


Finally, we tackle the intriguing possibility of mixing these styles. Is it possible to incorporate elements of scripting into a freeform show, or to introduce moments of chaos into an otherwise structured podcast? We explore how hybrid approaches can offer the best of all worlds, allowing for both polish and spontaneity, and providing a dynamic listening experience. Join us as we unpack the world of podcasting approaches, helping you find the perfect fit for your audio adventure.

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3 months ago
19 minutes 7 seconds

Podcast Cave
Lights, camera, reaction!

Welcome to "Lights, camera, reaction!", the podcast episode where we delve into the art and science of creating compelling audio and visual content. We'll be exploring what makes for truly good production, effective marketing, and engaging content in the dynamic world of podcasting.


We’ll start by demonstrating how a well-crafted introductory voice-over can immediately hook your audience, setting the tone and theme for what’s to come. You'll hear examples of how this crucial element, often overlooked, can elevate a show from the very first second.


For audio-only podcasts, we'll discuss the power of transcripts – not just for accessibility, but also for discoverability and SEO. We'll share examples of how podcasts like "True Crime SA" effectively utilise transcripts to expand their reach and provide a more comprehensive listener experience.


At the heart of any successful podcast is content, and we'll be emphasising that "content is key!". Your brand can leverage the authentic and intimate nature of podcasts to deliver your message in a way that feels organic and natural, rather than forced or overtly promotional. We'll explore how to seamlessly integrate your brand's narrative into your podcast content, reaching your audience on their terms.


We'll examine various podcast types, showcasing their unique strengths and how they can be applied to different content strategies. We’ll consider "True Crime SA" as an excellent example of an audio-only narrative podcast, demonstrating the power of storytelling through sound. For those incorporating video, "Creator Science" provides a fantastic blueprint for engaging both ears and eyes. And for a more conversational or educational approach, we’ll look at "Profmed" as a prime example of a well-executed panel or talk show style podcast.


Integrating advertising into your show is often a necessity, and we'll discuss best practices for doing so ethically and effectively. Learn how to weave sponsorships and promotions into your content without disrupting the listener experience, ensuring that your audience remains engaged and receptive.


Localisation is another vital aspect of podcasting, especially when aiming to connect with a home audience. We'll provide tips and examples on how to tailor your content, language, and references to resonate deeply with your local listeners, fostering a stronger sense of community and relevance.


Finally, we'll cover the art of creating compelling cut downs to promote your show across various platforms, especially social media. Discover how to extract the most engaging snippets from your episodes and transform them into short, shareable content that drives new listeners to your podcast.


Tune in to "Lights, camera, reaction!" for a comprehensive guide to producing, marketing, and delivering truly impactful podcast content.

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3 months ago
27 minutes 8 seconds

Podcast Cave
The power of podcast guests

Have you ever wondered why some of the most engaging podcasts feature compelling interviews, or how they land such interesting people? We're here to break it all down.


We'll start by exploring the fundamental question: Why would you ask a guest on your podcast? Guests can bring a fresh perspective, share unique expertise, introduce your show to a new audience, and add incredible depth and variety to your content. They can elevate your discussions, offer alternative viewpoints, and provide valuable insights that you might not be able to deliver on your own.


Next, we'll tackle the art of selection: How do you go about selecting guests? It's not just about finding someone famous. We’ll discuss how to identify individuals who align with your podcast's niche, audience interests, and episode topics. We’ll cover researching potential guests, looking at their background, experience, and their ability to articulate their thoughts clearly and engagingly. We'll also touch on the importance of diversity in guest selection to ensure a rich and varied listening experience.


Once you’ve identified your ideal guest, the next step is crucial: How do you start the conversation – inviting them? We’ll share tips on crafting compelling invitation emails or messages that grab attention and clearly outline the value proposition for both the guest and your audience. We'll discuss effective communication strategies to make them feel comfortable and excited about the opportunity to join your show.


A common query we hear is: Do we have to pay them? We'll explore the various approaches to guest compensation, discuss the industry standards and help you determine what's appropriate for your podcast and your budget, emphasising that often, the exposure and platform you offer are significant benefits in themselves.


Finally, we'll address a critical concern for any podcast host: What if they say something that hurts the brand or is inappropriate? This can be a daunting prospect, but with the right preparation, it can be managed effectively. We'll discuss strategies for pre-interview communication, setting expectations, and having a plan in place for handling unforeseen circumstances during a live or recorded interview. This includes techniques for gently redirecting conversations, utilising editing effectively, and having a clear understanding of your podcast's values and boundaries.


Join us as we unlock "The Power of Podcast Guests" and equip you with the knowledge to bring incredible voices to your show.

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3 months ago
18 minutes 16 seconds

Podcast Cave
Podcasts for reputation management

Why should a brand consider a podcast?

In today's complex communication landscape, brands face numerous challenges in connecting with their audience and managing their public perception. Podcasts offer a unique and powerful solution.


Corporate communication challenges: Traditional media often acts as a gatekeeper, controlling the narrative and limiting direct access to your customers. This can make it difficult for brands to tell their own story, address concerns, and build genuine relationships.


Expert association: A podcast allows a brand to bypass these gatekeepers and directly engage with their audience. By featuring credible guests, you associate your brand with experts in your field, lending significant credibility and authority to your message. Good guests lead to good credibility, which is invaluable for reputation management.


Emotional connection to your customer: Unlike written content, podcasts foster an emotional connection with listeners. The human voice creates intimacy and trust, allowing your brand's personality to shine through. This direct, authentic communication helps to build loyalty and a stronger relationship with your customer base.


Bypassing traditional media: Traditional media, with its often strict editorial guidelines and focus on breaking news, can make it challenging for brands to control their narrative. A podcast gives you complete editorial control, allowing you to consistently deliver your message, manage perceptions, and proactively address any potential issues. It's a powerful tool for shaping your brand's story and building a positive reputation.

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3 months ago
18 minutes 15 seconds

Podcast Cave
Decoding RSS feeds

An RSS feed is the behind-the-scenes backbone of your podcast – it's how your episodes get from your hosting platform to podcast directories like Spotify, Apple Podcasts, Google Podcasts, and others.


RSS stands for Really Simple Syndication. It’s a web link (a special XML file) that lists all your podcast episodes, includes metadata (like titles, descriptions, dates, episode length, and cover art), and automatically updates when you publish a new episode.


Think of it like a menu for your podcast that apps (like Spotify or Apple Podcasts) read to know what to show.


Here's why you need one:


Distribution: Once your RSS feed is submitted to platforms like Apple, Spotify, etc., they pull your new episodes automatically from it. You upload once (to your host), and it shows up everywhere.


Ownership: You own your feed. If you switch podcast hosts, you can redirect your RSS feed so you don’t lose subscribers or data.


Simplicity: Instead of uploading each episode to every platform, you just upload to your hosting provider. Your hosting provider updates your RSS feed, and platforms check your RSS feed and update automatically.

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4 months ago
6 minutes 35 seconds

Podcast Cave
Where the hell are my headphones!?

In this instalment, we’re tackling a question that often plagues aspiring podcasters: podcast gear and tech - do I need to spend a fortune to get this off the ground? It's a common misconception that to produce a high-quality podcast, you need to invest thousands in microphones, mixers, and fancy software. But here at Hi Ho Studios, we've built our entire model to challenge that very notion.


We understand that the initial outlay for equipment can be a significant barrier for many creative minds. That's why we've streamlined the process, offering a solution where the essential gear comes as part of your monthly fee. No need to research countless models, compare specifications, or worry about compatibility. We’ve done the hard work for you, providing professional-grade equipment that integrates seamlessly with our studio environment. This means you can focus entirely on crafting your content, without the added stress of a hefty upfront investment in tech. We believe that everyone should have the opportunity to share their voice, and by making high-quality podcasting accessible, we're helping to make that a reality. So, if you've been putting off starting your podcast because of concerns about cost, this episode is a must-listen. We’ll delve into how our unique approach at Hi Ho Studios removes that financial hurdle, allowing you to get your show off the ground with minimal fuss and maximum impact.

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4 months ago
25 minutes 35 seconds

Podcast Cave
Choosing video over audio for your podcast

While audio has long been the standard, we're making a bold case for why choosing video over audio can dramatically elevate your podcast and accelerate your growth. Here are some of the reasons we believe you should make a video podcast:


Increased discoverability: Let's face it, video is inherently more discoverable. Platforms like YouTube, TikTok, Instagram, and even Spotify are prioritising visual content. By offering a video version of your podcast, you open the door to a vast new audience actively searching for engaging visual experiences. Your content is no longer confined to traditional audio directories; it's ready to be found on the world's most popular video platforms.


Stronger connection and trust with your audience: There's an undeniable power in seeing the person behind the voice. Video allows your audience to see your facial expressions, gestures, and overall demeanor, building a much stronger emotional connection and fostering trust. This visual engagement transforms a passive listening experience into an active, personal interaction, making your audience feel like they're truly in the room with you.


Unlocking top-of-funnel content: One of the most significant advantages of video is its versatility for creating snackable, highly shareable content. With your video podcast, you can easily chop out short, impactful clips perfect for TikTok, Instagram Reels, and YouTube Shorts. These "top-of-funnel" assets—whether they're behind-the-scenes promos, impactful quote reels, or viral hooks—are invaluable for attracting new listeners and driving them to your full episodes. This repurposing strategy is a game-changer for audience growth.


Expanded platform options: While audio podcasts primarily live on platforms like Spotify and Apple Podcasts, video shatters these limitations. YouTube has become a massive hub for podcast consumption, and Spotify now fully supports video episodes. Furthermore, visual-first platforms like TikTok and Instagram become viable avenues for distributing your content, reaching demographics you might otherwise miss with audio alone.


Enhanced professionalism and shareability: Even with relatively basic gear, video instantly elevates the perceived production value of your podcast. This professional polish makes your content more appealing and, crucially, more shareable. People are simply more inclined to share and comment on video content than on audio. For interviews and panel discussions, video provides invaluable visual engagement, allowing viewers to see the interaction between guests, enhancing the overall experience.


Ready to take your podcast to the next level? Join us as we delve into the compelling reasons why choosing video for your podcast is a strategic move that will amplify your reach, deepen your connection with your audience, and propel your show forward.

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4 months ago
14 minutes 14 seconds

Podcast Cave
Surviving the cringe

Ever felt that knot of dread in your stomach after hearing your own voice on a recording? You're not alone! In this episode, we're diving deep into the universally relatable experience of "the cringe" – especially when it comes to creating content or speaking and being recorded for a podcast.


We'll share practical strategies to help you not just survive, but thrive through those awkward early stages. From giving yourself grace and coming prepared (but not scripted), to sticking to what you know and even considering a guest for your first few outings, we've got you covered.


Learn why the cringe is a right of passage and how to transform self-criticism into constructive growth by listening like an editor, not a critic. We'll also explore the power of getting comfy with imperfection, staying mission-focused, and the ultimate antidote to the cringe: doing it more. Plus, we'll talk about the importance of listening to your director – whether that's an actual person or your own inner guide.


Tune in and discover how to embrace the cringe, learn from it, and ultimately, become more confident in your creative journey!

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4 months ago
16 minutes 56 seconds

Podcast Cave
The podcast about producing podcasts! Built for South African brands, businesses and thought leaders.