What makes a podcast interview truly compelling? It’s a combination of great guest selection, impeccable research, and a host who knows how to listen and ask the right questions. We're tackling the art and science of the magnetic interview in this episode.

First, we ask the fundamental question: how do we even define what a good interview looks and sounds like? It starts with the duty you have to your audience to bring on guests who make sense for your show. We provide advice on ensuring your guest is the perfect fit, guaranteeing the conversation is both useful and entertaining for your listeners.

Next, we dive into the host's preparation. Your research is non-negotiable; knowing your guest before they sit down with you is a basic courtesy to both them and your audience. We offer tips on how to conduct sufficient prep to ask insightful, non-generic questions.

Finally, we offer practical tips for creating a relaxed environment that encourages your guest to open up and share their best insights. Simple steps like getting them onto the set to acclimatise before the shoot starts, and setting a friendly tone with pre-amble discussions before the cameras roll, can make all the difference.

For advice on getting all the technical and logistical elements right before your guest even arrives on set, check out episode 16 for an even better guest experience! Tune in and transform your next interview from a chat into a captivating conversation.