In episode 14 we're tackling a question that's far more strategic than it seems: how long should a podcast season be? Many podcasters approach this as a tactical query, but the expert-level answer requires reframing it entirely. Choosing your podcast's release cadence is not a creative whim; it's a foundational business decision.

In this episode, we'll dive deep into the four key factors that should dictate the length of your season: a business's capacity, its audience's expectations, its content's format, and its ultimate goals. We'll unpack the differences between serial and episodic content, exploring how each format influences listener engagement and production workflow.

We'll define serialised content as a continuous narrative that unfolds over multiple episodes, requiring listeners to tune in sequentially to follow the story arc. We'll compare the continuous release schedule—the traditional, uninterrupted model perfect for building audience habit—with the strategic seasonal release. The latter involves publishing a defined "chunk" of episodes followed by a planned hiatus, which can range from six to 36 episodes. This provides a powerful tool for brands, offering a break from constant production pressure.

We'll also look at the episodic format, where each show is a standalone unit. This is the model for most business podcasts, as it's highly discoverable and less demanding on the audience, who can jump in at any point and still find value. We'll discuss the pros and cons of each approach. For example, a seasonal approach allows for highly focused and targeted marketing campaigns and facilitates a streamlined production workflow through batching, a core principle of business efficiency.

Ultimately, the most successful podcasts are those where every decision - from episode length to release cadence is in direct alignment with the show's purpose and the brand's long-term vision. A podcast's financial model is inextricably linked to its release cadence; the choice between a continuous or seasonal schedule directly impacts a show's ability to attract sponsorships and generate revenue. Join us as we explore how to make these critical business decisions to ensure your podcast's success.