On this episode of the HVAC Hustle Podcast, we’re joined by Texas from Medley to talk about how HVAC contractors can turn bad reviews into better businesses. With 2300+ five-star Google reviews, Texas breaks down the mindset behind responding to criticism, embracing transparency, and listening to your customers—especially when it’s uncomfortable.
We dig into when to stand your ground, how to fix issues in real-time, and why owning your mistakes publicly can actually grow your brand.
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I sit down with Joe Crisara from Service MVP to break down the exact words and strategies that help home service pros close more deals. We cover:
✅ “What should we do?” – A simple phrase that boosts close rates
✅ Friction creates traction – Why a little tension actually helps customers commit
✅ Marketing & sales alignment – Making sure your ads match what your team actually says
Joe has trained some of the top closers in the industry, and his methods work. If you're in HVAC, plumbing, or home services, you don’t want to miss this one.
📖 Get Joe’s book for free: book.servicemvp.com
🎓 Learn more from Joe: servicemvp.com
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
Gene Slade is no stranger to controversy—he responds to the internet memes about him, addresses his haters head-on, and reveals why he's one of the most polarizing figures in the HVAC industry. But is he a villain or a genius? 🤔 Watch as he shares his unfiltered thoughts on success, the trade industry, and why he thrives on being hated. Don’t miss this raw and unfiltered conversation!
0:00 - Intro / Gene's Back Story
2:45 - Gene on Social Media Haters
8:56 - Gene's HOT Takes
14:15 - Is Gene Controversial for Engagement?
16:30 - Hate in FaceBook Groups
23:37 - Gene Talks on Thomas Pears
25:35 - What Gene Says to the Haters
27:20 - LIVE Reacting to Gene Memes
30:20 - Are Your Sales Strategies Ethical?
33:25 - How Others View You vs You View Yourself
38:19 - Is Gene Slade a Villain or Genius?
Price Transparency is key. If you don't show it, you're losing customers. Marcus Sheridan explains why in this episode.
Learn more about Marcus Sheridan at: https://priceguide.ai/
I sat down with Stephanie Allen from AirWorks Solutions about how to create real community connections that drive business growth. Stephanie shares her insights on networking, branding, and leveraging local relationships to build trust and long-term success. Learn how to make your brand the go-to in your community!
Learn more about Stephanie at:
📍 AirWorks Solutions: https://airworkssolutions.com/
📍 Fuel the Trades: https://fuelthetrades.com/
Learn more about Chris Lee at; https://gonextlevelpros.com/home-6412
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
Are you an independent HVAC business or entrepreneur trying to compete with the big players in the e-commerce space? In this podcast, we break down the strategies, tools, and insider secrets to help you thrive in the digital marketplace.
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
Should HVAC companies display their pricing online? The debate has been going on for years, but in this episode, we break down why it’s a smart move and how to do it effectively without hurting your sales or profit margins.
🔹 Many HVAC businesses fear that listing prices will drive customers away or give competitors an edge. But the reality? Transparency builds trust—and trust drives sales! We’ll cover the biggest myths about online pricing, the right way to approach it, and how it can actually help you attract more qualified leads.
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
Trent Lowenstein from GodMode Consulting and Vector Home Services joined me to discuss how running your business can be played like a video game 🎮
We talk about characters, story, the score board and many other super interesting parallels!
We also discuss Why Coaches Get Hate, do sales role play, jam out, and talk simulation theory 🤔
Trent, thank you for coming on the pod, it was a super fun day having you in our office.
0:00 - Intro
6:17 - Coaches and Gurus
20:14 - Breaking Ice With Homeowners
25:28 - Sales Roleplay & Biz Growth
37:54 - Characters
46:04 - The Game is Changing
53:07 - Simulation Theory
In this episode, we explore cutting-edge strategies and tools to streamline your business's financial workflows.
Visit https://www.housecallpro.com/
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
In this episode, we tackle one of the biggest dilemmas for entrepreneurs and business leaders: Should you focus on scaling your business or maximizing profitability? Striking the right balance can be the key to long-term success, but how do you decide which path to prioritize?
Learn more about Tommy Mello at https://www.tommymello.com
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
In this thought-provoking episode, we explore one of the hottest topics in modern marketing: Should you hire an internal marketing team, outsource to an agency, or leverage artificial intelligence (A.I.) to grow your business?
Learn More about Sarah at; https://www.servicetitan.com/
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
In this episode, we’ll show you how to leverage the power of Facebook Ads to generate consistent, high-quality leads for your HVAC services. From targeting the right audience to crafting ads that convert, we break down actionable strategies that are guaranteed to double your HVAC leads in no time.
Learn more about more about Crystal Hobbs at; https://reflectivemarketing.com/
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
Dustin Van Orman of Any Hour Services sat down to share how they scaled to over $500M🤯 We discussed training leaders, what it means to be a leader, the power of shop tours and learning from others, private equity and more! Lots of golden nuggets in this one so make sure you tune in to hear one of the largest companies in the space success story.
WANT TO JOIN US ON THE ANY HOUR SHOP TOUR???
We discussed this throughout the episode; on Jan 29-30 Dustin will be taking me, along with many HVAC company owners around their business to learn hands on what makes a company operate successfully. Dustin shares his cell at the end for booking, or you can find information on: https://anyhourservices.com/
We'll be there learning along side with everyone and making some content so make sure to look into this great opportunity!
Are you ready to take charge of your home service business finances and pave the way for growth and stability? 💰 In this video, we’ll walk you through practical strategies to streamline your budgeting, manage cash flow, and maximize profitability.
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
Want to make your videos more engaging and fun? In this video, we’ll show you how to create skits and entertaining content that captures your audience’s attention and keeps them coming back for more! Whether you’re a beginner or looking to improve, these tips will help you take your content to the next level.
Learn more about Trent Parker at https://mrfatcheeto.myshopify.com/
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
Ian Schotanus sat down with me to discuss all things HR for the trades: How to navigate the unique pay structures, employment at will, how to protect yourself from termination lawsuits, cultural issues and more. We also shared some laughs and good stories; funny enough Ian got into HR by being fired 😂😂 Tune in to learn more about a very crucial element of business that sometimes gets forgotten....
Ian's LinkedIn: https://www.linkedin.com/in/hr-guy
Ian's Company: https://www.thebigpictureconsulting.com/
Are your daily habits holding you back from hitting your sales goals? In this episode, we break down how routines that feel productive might actually be sabotaging your sales performance. From outdated strategies to missed opportunities for growth, we’ll uncover the small changes that can lead to big results.
Learn More about Sean Michael Crane at; https://unstoppable365.com/
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
In this episode we dive into the incredible journey of an HVAC technician turned successful business owner. Discover how they transitioned from the field to running their own company, the challenges they faced, and the lessons they learned along the way.
Plus, we tackle a hot topic: Are partnerships in business a sign of "selling out" or a strategic move for growth? Join us as we unpack the pros and cons, share real-world examples, and offer actionable insights for entrepreneurs considering partnerships.
Learn more about Jennifer Manzo at; https://www.skillcatapp.com/
Subscribe to our page for more home services content / resources.
Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
