Growing an HVAC Company on TikTok w/ Derek Cormier

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Plumbing & HVAC Hustle Podcast

HookAgency.com

108 episodes

5 days ago

Guests on leadership, sales, and marketing. HVAC and Plumbing podcast for the growth-mode HVAC and Plumbing business owners, leaders and business development teams.

All content for Plumbing & HVAC Hustle Podcast is the property of HookAgency.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Guests on leadership, sales, and marketing. HVAC and Plumbing podcast for the growth-mode HVAC and Plumbing business owners, leaders and business development teams.

Marketing

Business,

Entrepreneurship

Growing an HVAC Company on TikTok w/ Derek Cormier

Plumbing & HVAC Hustle Podcast

35 minutes

1 month ago

Growing an HVAC Company on TikTok w/ Derek Cormier

HVAC owner Derek Cormier (Climate Experts) breaks down how entertainment-first short-form content drives real business: recruiting, sales, and brand trust. We cover AI workflows (Zapier → OpenAI), TikTok hooks, personal vs. company pages, TBO (Total Brand Optimization), and why “fun + thorough” beats cookie-cutter posts. If you market plumbing/HVAC/electrical, this playbook will help you grow faster and hire better.

What you’ll learn:
- Entertainment → education → conversion content ladder
- Personal branding that recruits A-players (60%+ of applicants from social)
- Local list building for AEO/AI search wins
- AI tools to buy back time and boost output