In this episode of the Pharma Sales and Tech podcast, we welcome
Martijn van den Corput, CCO and co-owner of
OptInsight. Martijn shares his expertise in helping pharmaceutical companies improve their communication with healthcare providers (HCPs) by collecting, managing, and integrating data to build trusted relationships.
Martijn explains the importance of consent management, not only as a legal requirement under GDPR, but also as an opportunity for companies to ask for preferences and build relationships with their target audience. He emphasizes the role of human interaction and understanding the needs of HCPs to make the data relevant and compliant, and highlights the common misconceptions companies have about collecting and using data.
The discussion also delves into the challenges of managing data from multiple departments and bringing together different disciplines to create a strategy that resonates with the target group. Martijn suggests advanced customer profiling as a way to understand the interests and needs of the target audience before providing them with value.
Finally, the importance of consent management is predicted to be more significant for all industries in the future, with successful examples of consent management leading to commercial success being shared.
Join us for this insightful discussion on building trust and transparency in pharmaceutical sales.
