🎙️ Episode Summary: Digital Marketing is Essential | Outside the Treatment Room Podcast Welcome back to Outside the Treatment Room, the podcast that dives into the business side of the beauty industry! After a short break to focus on an advanced digital marketing bootcamp (and a much-needed vacation!), your host Connie Holm is back and ready to share insights to help grow your beauty business. In this episode, Connie gives a beginner-friendly overview of digital marketing, specifically tailored for beauty pros like estheticians, spa owners, and solo entrepreneurs. She shares why a strong online presence is essential, and introduces key strategies you can start implementing today, including: ✨ Website & SEO — How to make your site bookable and searchable. 📧 Email Marketing — Why building a client list is crucial for repeat business. 📱 Social Media — How to leverage platforms like Instagram and TikTok to showcase your work. ⭐ Google Reviews & Online Reputation — Getting (and responding to) client feedback. 💰 Paid Advertising — Targeting your ideal clients through ads. Plus, Connie highlights common digital marketing mistakes and how to avoid them, like inconsistent posting, ignoring engagement, and not using video content. Whether you're just starting out or looking to refresh your marketing game, this episode will give you actionable tips to help your beauty business shine online. 👉 Stay tuned for upcoming episodes where Connie will deep dive into each topic and share practical strategies to attract more clients and grow revenue. 💡 Connect with Connie: Find her on Instagram or Facebook at Rosegold Learning for more marketing tips. If you enjoyed this episode, subscribe, share, and leave a review—it helps other beauty pros find the show!

Episode Summary: Focus on What You Can Control In this episode of Outside the Treatment Room, host Connie Holm explores how to shift your mindset and energy toward things within your control. From handling client cancellations to navigating social media challenges, Connie shares practical strategies to help beauty professionals stay focused, set boundaries, and take actionable steps toward success. Tune in to discover how letting go of external stressors can empower you to grow both personally and professionally. Key Takeaways: Stop wasting energy on things you can’t change. Focus on your actions, mindset, boundaries, and effort. Use practical tools like a ‘Control List’ and the ‘Pause and Redirect’ method. Set limits on negativity and distractions to maintain clarity and motivation. Subscribe, leave a review, and share this episode with a friend who needs a reminder to focus on what truly matters!

Episode Summary: Quick Cash Strategies for Beauty Pros In this episode of Outside the Treatment Room, host Connie Holm shares actionable tips for beauty professionals to generate quick cash during slower times. Whether you’re an esthetician, lash artist, nail tech, or spa owner, these strategies will help you boost your income without stress. Key Highlights: Flash Sales: Create exclusive service bundles or “Glow-Up Packages” for quick revenue. Offer pre-paid deals with time-specific redemption to keep clients on schedule. Add free or discounted products to promotions for extra value. Retail Opportunities: Promote products used in treatments to enhance clients’ results at home. Educate clients on product benefits to build trust and boost sales. Social Media Marketing: Post last-minute appointment openings and create urgency with updates. Share videos, live sessions, and transformation photos to showcase your expertise. Collaborations: Partner with local businesses for cross-promotions and giveaways to attract new clients. Quote of the Week: “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou Take action today with these practical tips, and watch your revenue grow!

Episode Summary: How to Use AI to Create Social Media Posts Podcast: Outside the Treatment Room Host: Connie Holm In this episode, Connie dives into a game-changing tool for estheticians and small business owners—AI! Learn how artificial intelligence can streamline your social media strategy, saving you time, boosting creativity, and helping you stay consistent. Key Highlights: 1. What is AI? AI (Artificial Intelligence) is everywhere, from Siri and Alexa to self-driving cars and personalized playlists. It's not perfect, but neither are we! AI tools like ChatGPT, Google Gemini, and Microsoft Copilot can make content creation faster, easier, and more effective for esthetics businesses. 2. Why Use AI for Social Media? AI automates time-consuming tasks, provides fresh ideas, and helps maintain a consistent brand voice. It’s a cost-effective way to break through bottlenecks in your business while acting as a 24/7 personal assistant. 3. Setting Yourself Up for AI Success Define your brand voice, understand your audience, and set clear goals to get the most out of AI. Over time, AI learns your preferences, making its outputs even more tailored to your needs. 4. Using Prompts for Content Creation Prompts are the key to unlocking AI's potential. Examples include: Post ideas: “Give me 5 post ideas for an esthetics spa offering laser treatments and permanent jewelry.” Captions: “Write a playful caption for glowing skin after a facial.” Promotions: “Create a festive post about holiday spa discounts.” Client engagement: “Suggest a poll question related to self-care.” 5. Personalizing AI Content AI drafts great starting points, but personalization is essential: Customize the language to reflect your unique voice. Add specific details about your services or location. Use emojis, formatting, and hashtags to enhance appeal. Always double-check for accuracy. 6. Overcoming Concerns About AI Authenticity: AI is a tool, not a replacement. Add your personal touch. Learning Curve: Practice and refine your prompts to make the process smoother. Brand Consistency: Regularly review your content to align with your identity. Closing Quote (Created by AI): "AI takes the guesswork out of social media marketing for small business owners, turning what used to be hours of effort into just minutes of creativity and strategy." Final Thoughts: AI is like a 24/7 brainstorming partner that can revolutionize how you approach social media content. Save time, reduce stress, and focus on delivering exceptional client experiences. Connect with Connie: Share your thoughts on Instagram and Facebook: @rosegoldlearning Don’t miss this episode if: You’re ready to transform your social media strategy with AI while freeing up more time for what you love!

Episode Summary: Outside the Treatment Room Episode Title: Three Big Goals for Your Business in 2025 Host: Connie Holm In this New Year’s episode, Connie Holm guides solo estheticians through the process of setting three powerful business goals for 2025. By focusing on key areas like growth, skill development, and streamlining systems, you can simplify your workload, avoid burnout, and drive meaningful progress. Plus, Connie adds a personal twist with self-care and balance as a bonus goal to help estheticians thrive both professionally and personally. Key Takeaways: Why limiting your focus to three goals creates more impactful results How to set actionable business growth targets The benefits of continually improving your skills and introducing new services Streamlining systems to save time and reduce errors in your esthetics business The importance of prioritizing self-care to sustain long-term success Memorable Quote: Oprah Winfrey: “Cheers to a new year and another chance for us to get it right.” Call to Action: Subscribe and leave a review if you enjoyed the episode. Let’s make 2025 your most focused and fulfilling year yet!

Episode Summary: Are You Earning Less Than Minimum Wage? In this episode of Outside the Treatment Room, host Connie Holm tackles a tough but essential question for solo estheticians: Are you unknowingly earning less than minimum wage? Connie breaks down the numbers, explains why this happens, and offers practical solutions to help you work smarter, not harder. Key Highlights: The Hard Truth: Many beauty professionals appear successful but take home far less than they think after expenses, rent, and taxes. Do the Math: Learn how to calculate your real hourly income and uncover the reality of your take-home pay. Why It Happens: Common reasons include undercharging, excessive discounting, hidden expenses, and unpaid work hours. Solutions: Actionable steps like raising prices, streamlining services, tracking expenses, and setting clear income goals. Takeaway: Connie encourages listeners to calculate their hourly rate, identify where they’re undervaluing their work, and make changes that lead to financial freedom. Remember, you didn’t start your business to struggle—you deserve to thrive! Quote of the Day: “You must gain control over your money, or the lack of it will forever control you.” —Dave Ramsey Call to Action: Share this episode with a fellow esthetician, subscribe for more insights, and stay tuned for upcoming courses in 2025 to help you grow a profitable beauty business.

Podcast Summary: Why Clients Should Book With YOU In this episode of Outside the Treatment Room, Connie Holm breaks down essential strategies for estheticians to stand out and attract loyal clients. From building personal connections to delivering consistent results, she emphasizes the importance of creating exceptional client experiences that go beyond treatments. Key points include: Building Personal Connections: Understand and cater to each client’s unique needs to foster trust and loyalty. Expertise and Education: Stay updated on industry trends and educate clients to establish credibility. Creating a Welcoming Environment: Ensure your spa’s ambiance and customer service reflect your professionalism. Delivering Results: Consistency and tailored treatments drive client satisfaction and retention. Leveraging Testimonials: Happy clients are your best marketers—encourage reviews and referrals. Connie concludes with actionable tips to help estheticians grow their businesses by prioritizing relationships, expertise, and trust.

In this episode of Outside the Treatment Room, host Connie Holm dives into the essentials of prioritizing tasks to help beauty business owners make the most of their time. With an ever-growing to-do list, it can be challenging to know where to start. Connie shares personal insights and practical tips for managing overwhelm, from defining clear goals to using prioritization tools like the Eisenhower Matrix and the “one thing” rule. Listeners will learn about time-blocking, task batching, and the power of delegation to streamline both business and personal responsibilities. Connie also emphasizes the importance of regularly reviewing and adjusting priorities to stay aligned with evolving goals. With a motivating quote from Stephen Covey, this episode reminds us that success comes from focusing on what truly matters, not just what’s urgent. Tune in for practical advice and inspiration to help you prioritize and find balance in your business.

Show Summary In this episode of Outside the Treatment Room, host Connie Holm delves into the essential steps for educating clients when introducing a new service. Using her experience with launching permanent jewelry at Spa Olivia, Connie highlights common challenges and misconceptions that can arise—and how to address them with clarity and confidence. She breaks down the process into six key strategies: Understanding Your Service: Know your new offering thoroughly, including its benefits, ideal clients, and how it fits into your current services. Creating Anticipation and Excitement: Use teasers, social media, and sneak peeks to build buzz before launch. Providing Educational Content: Make details accessible through demos, FAQs, and visual content, ensuring clients understand exactly what to expect. Tackling Common Objections: Address typical concerns with empathy and transparency, showing clients you value their peace of mind. Introductory Offers and Incentives: Use limited-time offers to encourage new clients to try out the service. Follow-Up and Client Feedback: Post-service follow-ups build trust and help gather valuable feedback for future clients. With practical examples and tips, this episode equips beauty professionals to launch new services with ease, educating clients effectively while building stronger connections.

Episode Summary: How to Close the Sale In this episode of "Outside the Treatment Room," host Connie Holm dives into the art of closing the sale, an essential skill for beauty and wellness professionals. Drawing on recent experiences at the National Women’s Show and the Ottawa Wedding Show, Connie shares valuable insights into identifying different types of prospective clients—from the uninterested non-looker to the cautiously curious. Through real-life examples and practical strategies, she reveals how to connect genuinely, tailor solutions to client needs, and close sales with confidence and ease. Listeners will learn a step-by-step approach to closing, starting with product knowledge, creating client rapport, and using storytelling to present products and services as solutions. Connie also tackles handling objections gracefully and guiding clients toward booking follow-ups, stressing that closing is ultimately about building trusting relationships. Whether you're new to sales or refining your approach, this episode is filled with actionable advice to make closing the sale feel natural and rewarding. Key Takeaway: Closing a sale isn’t about pushing products; it’s about providing solutions and creating connections that make clients feel valued.

Episode Summary: Balancing Family Life and Work Life In this episode of Outside the Treatment Room, host Connie Holm addresses one of the most common struggles for estheticians and beauty professionals—finding balance between family life and a growing career. Connie shares her own experiences as a business owner and mom, offering practical strategies for setting boundaries, managing time, and avoiding burnout. She explores how to prioritize self-care, involve family in your business journey, and embrace flexibility when juggling responsibilities. This episode provides valuable insights for anyone feeling overwhelmed by the demands of work and family life, with tips you can apply right away.

In this episode of Outside the Treatment Room, Connie Holm discusses how estheticians can refocus their service-based businesses for greater success. She highlights the importance of recognizing when it’s time to reset, streamlining service offerings, and understanding your ideal client. Connie also shares tips on optimizing business operations, refreshing marketing strategies to align with your refocused vision, and resetting your mindset to stay passionate and adaptable. This episode offers practical advice and inspiration for estheticians feeling stagnant or overwhelmed, helping them realign their business for growth and fulfillment.

In this episode of Outside the Treatment Room, host Connie Holm dives into how shy and introverted beauty entrepreneurs can still thrive in the business world. If you’ve ever felt that your personality holds you back from growing your beauty business, this episode is for you. Connie shares practical strategies for embracing your shyness, pushing out of your comfort zone, and finding authentic ways to connect with clients. You’ll learn tips for building confidence, marketing your business without being the face of it, and how to use your natural strengths to create a brand that people trust. Whether you're a beauty business owner who prefers to stay behind the scenes or someone looking for ways to step into the spotlight more comfortably, this episode will give you actionable insights to help you grow. Tune in for empowering advice, real-world tips, and a reminder that your personality is a strength, not a weakness. Key Topics Covered: How shyness can be an asset in business Overcoming shyness in business situations Marketing strategies for shy entrepreneurs Embracing authenticity to build client trust

In this episode of Outside the Treatment Room, host Connie Holm discusses the power of social proof and how it can transform your beauty business. Social proof—using testimonials, reviews, and client transformations to build credibility—can significantly influence potential clients' decisions. Connie breaks down four key strategies you can implement this month to harness this powerful marketing tool: collecting and sharing client testimonials, showcasing before-and-after photos, encouraging user-generated content, and forming local partnerships. With practical tips on gathering reviews, creating engaging social media content, and running effective promotions, this episode is packed with actionable advice to help you build trust, attract more clients, and boost your revenue. Plus, Connie challenges you to put one strategy into action this week and share your results with her for a chance to be featured in a future episode. Don’t miss this opportunity to elevate your marketing and grow your beauty business!

Episode Summary: Experiencing the Spa World as the Client In this episode of Outside the Treatment Room, host Connie Holm takes a unique approach by exploring the spa experience from the client’s perspective. Reflecting on her own recent visits to local spas, Connie discusses the emotional disconnect she felt during a nail appointment, highlighting the importance of creating meaningful client connections. She dives into the difference between high-efficiency, low-engagement services and the personalized approach that fosters client loyalty. Listeners will hear insights on the value of stepping into the client’s shoes, understanding their expectations, and the impact of emotional connections on business success. Connie also emphasizes the importance of client feedback and how it can help spa owners refine their services. She encourages spa owners to experience their own business as a client to improve the overall experience they provide. This episode is a must-listen for beauty industry professionals who want to enhance their client interactions and improve their spa's atmosphere.

In this episode of Outside the Treatment Room, host Connie Holm shares practical strategies for doubling your income in just one month. While ambitious, Connie explains that with the right approach, mindset, and some serious hustle, you can significantly boost your revenue. The episode covers key tactics such as reviewing and optimizing your current services, capitalizing on retail sales, leveraging your existing client base, introducing high-ticket offers, and maximizing your marketing efforts. Connie emphasizes the importance of delivering an exceptional client experience and retaining loyal customers as a cost-effective way to increase income. Whether you're looking to grow your spa or beauty business, this episode offers actionable advice to help you achieve your financial goals quickly.

Hi everyone welcome to Outside the treatment room the podcast about the business side of the beauty industry. Each week we discuss different aspects of your business. We share our experience to give you an easier path to success. Today we are talking about a topic that hits home for many spa owners: feeling stuck in your marketing.

Communicating with your clients It is more important than ever to ensure great communication with your clients. This leads to increased productivity, better client retention and higher profits.

This week's episode shows the lessons small businesses can learn from the Olympics

In this recession we have seen our appt numbers drop. Here are 12 strategies to retain your existing clients.