Show Summary In this episode of Outside the Treatment Room, host Connie Holm delves into the essential steps for educating clients when introducing a new service. Using her experience with launching permanent jewelry at Spa Olivia, Connie highlights common challenges and misconceptions that can arise—and how to address them with clarity and confidence. She breaks down the process into six key strategies: Understanding Your Service: Know your new offering thoroughly, including its benefits, ideal clients, and how it fits into your current services. Creating Anticipation and Excitement: Use teasers, social media, and sneak peeks to build buzz before launch. Providing Educational Content: Make details accessible through demos, FAQs, and visual content, ensuring clients understand exactly what to expect. Tackling Common Objections: Address typical concerns with empathy and transparency, showing clients you value their peace of mind. Introductory Offers and Incentives: Use limited-time offers to encourage new clients to try out the service. Follow-Up and Client Feedback: Post-service follow-ups build trust and help gather valuable feedback for future clients. With practical examples and tips, this episode equips beauty professionals to launch new services with ease, educating clients effectively while building stronger connections.