Join the OOO Community - https://guild.xyz/ooo-community
Hello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform.
Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations.
Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize.
a TL;DR
* AI usage in growth marketing with specific use cases
* Limitations of current web2 attribution solutions, and Web3 solutions improves them
* Web2 to Web3 transition for businesses
* What should Web2 marketers know when transitioning to Web3
* Emerging trends in Web3 Marketing
* and more.
Get in touch:
Tomer Sharoni - https://x.com/TomerSharoni
Addressable - https://www.addressable.io/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Timestamps:
Chapters
00:00 Intro
08:05 The Birth of Addressable and Market Research
16:09 Web3 Marketing Challenges and Opportunities
24:08 AI Integration in Growth Marketing
29:47 Understanding Customer Insights in Crypto
32:34 Measuring Success in Web3 and Web2
34:04 User Experience: The Key Barrier to Adoption
38:57 The UX Challenge: Comparing Web2 and Web3
44:07 Marketing in Web3: Bridging the Knowledge Gap
52:12 Emerging Trends in Web3: RWA and AI Agents
57:25 The Future of Addressable: Data-Driven Marketing Solutions
Join the OOO Community - https://guild.xyz/ooo-community
Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw.
Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast.
Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.
a TL;DR
* Why and how to organise an ETH Event
* What kind of marketing works to promote it
* How do you tailor experiences for the participants
* Successful PR tactics to attract participants and sponsors
* and more.
Get in touch:
Daria - https://x.com/DariaStrategy or https://dariastrategy.com
Monika - https://x.com/monikabzajac
ETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsaw
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Timestamps:
00:00 Intros
03:12 Event Organization Insights
05:58 Marketing Strategies for Ethereum Events
09:07 Overcoming PR Challenges in Eastern Europe
11:46 Community Dynamics in Warsaw
14:54 Engaging Non-Technical Audiences
18:13 Structuring Speaker Tracks for Value
21:05 Effective Communication Channels
35:19 Engaging Content Strategies
37:32 Best Practices for Event Engagement
42:23 The Role of Hackathons in Development
48:01 Encouraging Gender Diversity
57:00 Lessons Learned from Organizing Events
01:01:09 Educational Resources in Web3
Join the OOO Community - https://guild.xyz/ooo-community
Hello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series B to F, from 250 to 900 people, as their first technical talent acquisition partner.
a TL;DR *
* and more.
Get in touch:Louie - https://x.com/lou3ee
Lukso - https://lukso.network/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Timestamps:
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, today's guest is Mia helps Web3 companies build an organic growth engine that drives sustainable engagement and user acquisition. Her strategies have driven massive traffic and scaled user growth for companies like Moonpay, Ledger, and Thirdweb. a TL;DR * When and why you need a token * How is the best way to launch it * Top KPIs to measure * How to handle FUD
* Case studies and more. Get in touch: Mia - https://x.com/mia_unhashed Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ Timestamps:
00:00 Introduction to Web3 and Mia's Journey
02:50 Current State of the Web3 Market
04:51 The Role of Marketers in Web3
08:55 When and Why to Launch a Token
10:50 Challenges of Token Launches
17:15 Common Mistakes in Token Launches
20:24 KPIs for Token Launches
24:38 Tracking Marketing Impact in Web3
26:14 Exploring Sentiment Tracking Tools
27:08 Mobilizing Community for Token Launches
32:22 The Role of Influencers in Marketing
37:41 Successful Airdrop Strategies
40:41 Handling Backlash and FUD
50:11 Lessons from Project Experiences
Join the OOO Community - https://guild.xyz/ooo-community
Submit your CV for free on Eden - https://ooo.joineden.ai/signup
Hello everyone, today's guest is Dr. Asaf Nadler, the COO and Co-Founder of Addressable, a platform driving Web3 growth. With 19 years of experience in data analytics, Asaf previously led data science at Akamai Technologies. He earned a PhD in software engineering, specializing in big data, AI, and blockchain, and has authored over 10 publications with 400+ citations.
a TL;DR
* Adressable's unique value proposition
* Web3 user behaviours particularities and acquisition challenges
* Data collection and attribution challenges
* Market Opportunities and Challenges and more.
Get in touch:
Asaf - https://x.com//AsafNadler
Addressable - https://www.addressable.io/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone,
As we ran the first OOO web3 marketing hackathon in Bangkok during Devcon, together with my amazing team we thought of coming on the podcast and sharing our lessons in the raw-est version you'll see. a TL;DR * How everything started
* How we marketed it
* What did sponsors want
* What did participants want
* Lessons and what next and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Annelissa- https://x.com/notannelisa Alina - https://x.com/alinalatinina Thank you to our sponsors: Giga - https://gigaver.se/ Addressable - https://www.addressable.io/ Cookie3 - https://www.cookie3.com/ Honolym - https://holonym.id/ Pigli - Deform - https://www.deform.cc/ Caldera - https://www.caldera.xyz/ Aeternity Foundation - https://aeternity.com/ Follow us:
Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone,
Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of creative strategy and brand positioning has equipped him well in leading Polygon Labs marketing department over the last year. Today, Leon is focused on solidifying Polygon's role in driving greater web3 adoption. a TL;DR * Polygon's brand building strategy
* Case studies and where can learn from others in the industry
* Breaking down Polygon's marketing funnel
* Marketing failures at Polygon and lessons
* Enterprise focus
* Content Marketing impact for Polygon and more. Get in touch: Leon - https://x.com/0xlstern Polygon - https://polygon.technology/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Sign up for free on Eden - https://ooo.joineden.ai/signup
Enjoy the Token2049 review here: https://bit.ly/3TLSDhg Hello everyone,
This week's guest is Samantha Yap, Founder and CEO of YAP Global.
YAP Global is an international PR firm specialising in helping crypto and web3 projects tell their stories. Samantha is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and producer by trade, she has built YAP Global to be the link between complex cryptocurrency technology and mainstream press.
a TL;DR
* The evolution of Web3 PR in the last few years
* Common misconceptions about Web3 PR
* When is a company ready to do PR
* What can you do as a small company/founder to stand out
* Web3 PR metrics
* PR campaigns examples and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Samantha - https://x.com/samanthawyap
YAP Global - https://yapglobal.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone,
This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi
Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way.
a TL;DR
* Their product strategy and how that impacted their marketing decisions
* Their point farming campaign, Karma rewards, how they run and they aim with it
* The challenges in pushing Brahma.fi as an integrated smart account
* Pre-TGE strategy to build up the hype for ultimate Token launch
* Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing
* Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - https://x.com/jainargh Brahma - https://www.brahma.fi/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ Chapters 00:00 Introduction and Background 02:47 Shift in Product Strategy 06:19 Product-Led Marketing 17:5 Accelerate on Chain Campaign 25:58 Referral Program and Token Launch 33:01 Marketing to Retail and Power Users 36:55 Finding the Balance Between Product and Marketing 41:12 Experimenting with Landing Page and Content 44:19 Partnering with Protocols in Hype Cycles 55:04 Building Novel Products on Console 58:53 Using revoke.cash for Permission Management
Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention. a TL;DR * Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL
* Marketing strategies for institutional vs individual accredited investors
* Campaigns & case studies
* Their product marketing approach & how they integrate customer feedback
* Upcoming initiatives and more. Support the show here https://linktr.ee/supporttheooo
Get in touch: Martin - https://www.linkedin.com/in/martin-de-rijke-22b4a3129/ Maple - https://maple.finance/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics
Get your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Lacey Kaelani, CEO & co-founder of Meta Intro. Lacey Kaelani is a 2x startup founder in the HR tech space. She is currently building @metaintro, a generative AI product that enables users to engage in conversations around their career, including job search, resume refinement, and introductions to professional tooling and services, reducing the time to hire. 700,000 users around the world have used Metaintro to find their next job opportunity. Metaintro is backed by NEAR Blockchain, Aave, and web3 investors having just raised $5.6M. It's the largest seed round led by a female founder in the web3 HR tech space. a TLDR * How the 5.6 M investment is used for tech advancement
* How AI integrations at Metaintro enhance the job search and the recruitment process
* Where is the Web3 recruiting industry at the moment
* Does and don'ts when trying to land a job
* Top skills that can help you land a job in this bull market and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Lacey - https://x.com/Laceykaelani Meta Intro - https://www.metaintro.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #recruiting #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3
Get your free Dealfront demo here: https://bit.ly/49CrzqW
Collect the full episode here - https://bit.ly/4bpPGtJ Hello everyone, This week's guest is Krystyna Kozak-Kornacka, CMO @Cookie3_com . Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the MarketingFi economy. Drawing from her extensive experience as a communications and marketing expert, she excels in reaching diverse audiences and creating impactful campaigns. a TLDR * How is Cookie3 different now than 3 months ago * Their rebranding process and why was it necessary * Their community growth strategy * Best practices in taking the best out of Cookie3 now * KOLs and their role in the upcoming bull market * Case studies and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Krystyna - https://x.com/KrysiaKozak Cookie3 - https://www.cookie3.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #cookie3 #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Eva Nevraj, Director of Growth at Persona3 - a Web3 ad network. Persona is web3's fastest-growing Ad network and is revolutionizing Web3 advertising through the power of on-chain data. Through a curated network your ads will be matched to high quality Dapps allowing you to reach a targeted list of wallets. Persona is running campaigns for some of the biggest web3 brands such as Paypal, Metamask, Immutable, Hashflow, Bitget and many more. I brought her on to chat about: * How does Web3 advertising different from Web2 * How Persona can help you reach Web3 native audiences * Why Web3 advertising converts better than Web2 * How and when to integrate ads in your marketing strategy * Who should use Web3 advertising and what for and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Eva - https://twitter.com/evaintheverse Persona - https://persona3.io/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast
Grab your free Dealfront demo here: https://bit.ly/49CrzqW
Mint the episode here - https://bit.ly/4aNWW2g
Hello everyone,
This week's guest is Eunika Sot, Marketing Advisory Manager at @OutlierVentures.
Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles.
Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise.
I brought her on to chat about:
* What is Outlier Ventures and how do their Base and Ascent accelerators work
* Challenges Web3 Startups face
* Go-to-Market Strategies for B2C and B2B Web3 startups
* Emerging trends
* Outlier Ventures's plan to start ahead of the emerging trends
and more.
A quick timestamp:
0:00 - Eunika's journey
7:03 - Outlier Ventures Accelerator
10:01 - Base Camp Program
11:50 - Wormhole Partnership
19:16 - Targeted lead engagement
29:03 - Managing work balance
38:56 - Understanding your audience
42:04 - Importance of storytelling and branding in Web3
45:10 - Lessons learned as a founder
48:41 - Web 3 Expectations
55:27 - Future of Metaverse Use Cases
58:29 - Apple Vision Pro
1:00:00 - Supporting Startups
1:08:25 - Managing Spam Levels
1:18:41 - Marketing Collaboration
1:20:47 - Staying Up-to-Date to emerging trends in Web3
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Eunika - https://warpcast.com/eunika.eth
Outlier Ventures - https://outlierventures.io/
Follow us:
Twitter https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast/
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
#web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast
Grab your free Dealfront demo here: https://bit.ly/49CrzqW
Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of April 2024
Hello everyone,
This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents.
With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based digital asset exchange. Zoe was also in charge of marketing strategy at German crypto bank Nuri (formerly Bitwala) and Fidor Bank, one of the first fintechs in Europe to offer bitcoin onramp.
Through founding Crypto Girls Club in 2021, Zoe is a prominent figure in Germany's vibrant Web3 scene. Her mission is to help women propel their careers in Web3 by hosting over 50 educational and networking events to over 2000+ women. From this, Zoe recently led and launched the crypto girls club NFT membership collection on Polygon, which unlocks real-life perks such as co-working spaces, mentorship and conferences.
She is currently building CGC talents - a recruitment agency to encourage diversity in Web3 and sits on the advisory board of Soonami.
I brought her on to chat about:
* Challenges women face in Web3
* Tokenisation of Women in Web3
* Lessons from building Crypto Girls Club
* How to make Web3 a more gender-diverse space
* Company culture in Web3
and more.
A quick timestamp
0:00 - Intro and how it's like being a woman in Web3
8:16 - Embracing anonymity in Web 3
10:11 - Challenges in hiring practices & Gender equality in judging candidates
16:17 - Web 3 equality concerns
20:27 - Challenges in job applications & Tokenisation in hiring practices
35:11 - Supportive community dynamics
37:02 - Moving beyond tokenism
39:10 - Striving for true equality
43:13 - Supporting women's initiatives
54:26 - Bridging the gender gap & Progress towards equality
Support the show here https://linktr.ee/supporttheooo
Get in touch:
Zoe - https://twitter.com/ZoeCatherineF
Crypto Girls Club - https://lnk.bio/cryptogirlsclub
Follow us:
Twitter - https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing. I brought her on to chat about: * The identity crisis in Web3 * How founders can turn things around * Ledger's a massive PR scandal * Growth strategies used at Wallet Connect and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Amy - https://twitter.com/amya_wilks Wallet Connect - https://walletconnect.com/ Follow us: Twitter - https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing. I brought her on to chat about: * The identity crisis in Web3 * How founders can turn things around * Ledger's a massive PR scandal * Growth strategies used at Wallet Connect and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Amy - https://twitter.com/amya_wilks Wallet Connect - https://walletconnect.com/ Follow us: Twitter - https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Grab your free Dealfront demo here: https://bit.ly/49CrzqW
Hello everyone,
This week's guest is Jye Sandiford, Head of Entreprise at POAP.Jye is Head of Enterprise at POAP Inc. evolving solutions and working with organisations on their community and marketing strategies using POAP to create greater connection and experiences. His a member of various communities in Web3 from Safary, Serotonin and Purple DAO who fund the continued expansion of Farcaster Protocol. I brought him on to chat about:
* What POAP does, how does it work and how companies can leverage it in their community growth
* Best practices
* Use cases
* How Web2 is using POAP
and more.
Support the show here https://linktr.ee/supporttheooo Get in touch:
Jye - https://www.linkedin.com/in/jyesandiford/
POAP - https://poap.xyz/
Alexandra: https://www.linkedin.com/in/alexandranicorici/
OOO podcast: https://twitter.com/ooo_podcast
Grab your free Dealfront demo here: https://bit.ly/49CrzqW
Hello everyone, This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow.
In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3 marketers out there to create educational content on his YouTube channel. I brought him on to chat about:
* Launching over 100 NFT projects: common marketing struggles, successful business models, and failures
* The founder's funnel and why that plays a big role in this decentralized world
* Community building best practices
* Bull market predictions
and more
Support the show here https://linktr.ee/supporttheooo Get in touch:
Leon Twitter https://twitter.com/leonabboud_
Youtube - https://www.youtube.com/leonabboud
Unfungible - https://www.unfungible.xyz/
Alexandra: https://www.linkedin.com/in/alexandranicorici/
OOO podcast: https://twitter.com/ooo_podcast
Grab your free Dealfront demo here: https://bit.ly/49CrzqW
Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club. I brought her on to chat about:
* Advantages and Disadvantages of Centralized vs. Decentralized Systems
* How to create personalized onboarding experiences on chain and off chain
* Disco's user growth through developer tools and partnerships
* Digital identity importance in community engagement
and more
Support the show here https://linktr.ee/supporttheooo
Claim your Disco drop here: https://claim.disco.xyz/discoxyzooo Get in touch:
Evin: https://twitter.com/provenauthority
Disco.xyz : https://www.disco.xyz/
Alexandra: https://www.linkedin.com/in/alexandranicorici/
OOO podcast : https://twitter.com/ooo_podcast
