#53 2024 Web3 Marketing Trends: Outlier Ventures' Insights from 300+ Startups w Eunika Sot

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OOO - A Web3 Marketing Podcast

OOO - a Web3 Marketing Podcast

70 episodes

1 week ago

OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products. Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you. Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company. Get in touch: alex@outofordinary.xyz #web3marketing

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#53 2024 Web3 Marketing Trends: Outlier Ventures' Insights from 300+ Startups w Eunika Sot

OOO - A Web3 Marketing Podcast

1 hour 27 minutes 48 seconds

1 year ago

#53 2024 Web3 Marketing Trends: Outlier Ventures' Insights from 300+ Startups w Eunika Sot

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠

Mint the episode here - https://bit.ly/4aNWW2g

⁠Hello everyone,

This week's guest is Eunika Sot, Marketing Advisory Manager at @OutlierVentures.

Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles.

Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise.

I brought her on to chat about:

* What is Outlier Ventures and how do their Base and Ascent accelerators work

* Challenges Web3 Startups face

* Go-to-Market Strategies for B2C and B2B Web3 startups

* Emerging trends

* Outlier Ventures's plan to start ahead of the emerging trends

and more.

A quick timestamp:

0:00 - Eunika's journey

7:03 - Outlier Ventures Accelerator

10:01 - Base Camp Program

11:50 - Wormhole Partnership

19:16 - Targeted lead engagement

29:03 - Managing work balance

38:56 - Understanding your audience

42:04 - Importance of storytelling and branding in Web3

45:10 - Lessons learned as a founder

48:41 - Web 3 Expectations

55:27 - Future of Metaverse Use Cases

58:29 - Apple Vision Pro

1:00:00 - Supporting Startups

1:08:25 - Managing Spam Levels

1:18:41 - Marketing Collaboration

1:20:47 - Staying Up-to-Date to emerging trends in Web3

Support the show here https://linktr.ee/supporttheooo

Get in touch:

Eunika - https://warpcast.com/eunika.eth

Outlier Ventures - https://outlierventures.io/

Follow us:

Twitter https://twitter.com/ooo_podcast

LinkedIn - https://www.linkedin.com/company/ooo-podcast/

Farcaster - https://warpcast.com/frogule

Alexandra - https://twitter.com/frogule

Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

#web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast