#52 How to fix the issue with onboarding women to Web3 w Zoe Faircloth (Crypto Girls Club)

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OOO - A Web3 Marketing Podcast

OOO - a Web3 Marketing Podcast

70 episodes

1 week ago

OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products. Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you. Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company. Get in touch: alex@outofordinary.xyz #web3marketing

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#52 How to fix the issue with onboarding women to Web3 w Zoe Faircloth (Crypto Girls Club)

OOO - A Web3 Marketing Podcast

1 hour 9 minutes 44 seconds

1 year ago

#52 How to fix the issue with onboarding women to Web3 w Zoe Faircloth (Crypto Girls Club)

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠

Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of April 2024

Hello everyone,

This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents.

With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based digital asset exchange. Zoe was also in charge of marketing strategy at German crypto bank Nuri (formerly Bitwala) and Fidor Bank, one of the first fintechs in Europe to offer bitcoin onramp.

Through founding Crypto Girls Club in 2021, Zoe is a prominent figure in Germany's vibrant Web3 scene. Her mission is to help women propel their careers in Web3 by hosting over 50 educational and networking events to over 2000+ women. From this, Zoe recently led and launched the crypto girls club NFT membership collection on Polygon, which unlocks real-life perks such as co-working spaces, mentorship and conferences.

She is currently building CGC talents - a recruitment agency to encourage diversity in Web3 and sits on the advisory board of Soonami.

I brought her on to chat about:

* Challenges women face in Web3

* Tokenisation of Women in Web3

* Lessons from building Crypto Girls Club

* How to make Web3 a more gender-diverse space

* Company culture in Web3

and more.

A quick timestamp

0:00 - Intro and how it's like being a woman in Web3

8:16 - Embracing anonymity in Web 3

10:11 - Challenges in hiring practices & Gender equality in judging candidates