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Hello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform.
Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations.
Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize.
a TL;DR
* AI usage in growth marketing with specific use cases
* Limitations of current web2 attribution solutions, and Web3 solutions improves them
* Web2 to Web3 transition for businesses
* What should Web2 marketers know when transitioning to Web3
* Emerging trends in Web3 Marketing
* and more.
Get in touch:
Tomer Sharoni - https://x.com/TomerSharoni
Addressable - https://www.addressable.io/
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Twitter https://twitter.com/ooo_podcast
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Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Timestamps:
Chapters
00:00 Intro
08:05 The Birth of Addressable and Market Research
16:09 Web3 Marketing Challenges and Opportunities
24:08 AI Integration in Growth Marketing
29:47 Understanding Customer Insights in Crypto
32:34 Measuring Success in Web3 and Web2
34:04 User Experience: The Key Barrier to Adoption
38:57 The UX Challenge: Comparing Web2 and Web3
44:07 Marketing in Web3: Bridging the Knowledge Gap
52:12 Emerging Trends in Web3: RWA and AI Agents
57:25 The Future of Addressable: Data-Driven Marketing Solutions