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No Bull Ideacast

BH&P

33 episodes

3 months ago

Send us a text 93% of leaders say their organisations aren’t ready for AI. But what’s really holding them back? In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale. Together, we explore: Why organisations are stuck in ‘AI theatre’ while real value goes untappedThe behavioural and structural barriers to adoptionWhat’s ...

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Society & Culture,

Entrepreneurship

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Send us a text 93% of leaders say their organisations aren’t ready for AI. But what’s really holding them back? In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale. Together, we explore: Why organisations are stuck in ‘AI theatre’ while real value goes untappedThe behavioural and structural barriers to adoptionWhat’s ...

Show more...

Society & Culture,

Entrepreneurship

Episodes (20/33)

No Bull Ideacast

AI Isn't the Answer. It's the Start of the Question.

Send us a text 93% of leaders say their organisations aren’t ready for AI. But what’s really holding them back? In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale. Together, we explore: Why organisations are stuck in ‘AI theatre’ while real value goes untappedThe behavioural and structural barriers to adoptionWhat’s ...

3 months ago

31 minutes

No Bull Ideacast

Start with the Soil. Behaviour Change for a Broken System, with Tamara Giltsoff

Send us a text From soil to systems to storytelling, this one gets under your skin In Episode 3, Becky is joined by Tamara Giltsoff - regenerative finance strategist, co-founder of Land Alive, and advisor to the Soil Association Exchange - to explore what really drives transformation from the ground up. From Somerset fields to financial systems, they dig deep into the emotional, ecological and economic power of place. Expect a rich, grounded conversation about soil, stewardship, behaviour cha...

3 months ago

31 minutes

No Bull Ideacast

Go Your Own Way: Women, Energy, and Positive Impact

Send us a text Power isn't always what you might expect In this episode, Becky is joined by Rebecca Farooq and Nic Garland from Moorhouse Consulting — two women leading transformation from inside one of the most complex and traditionally male-dominated sectors: energy. They talk candidly about what real change looks like in practice — from flawed data and creaking infrastructure, to parenthood, pay gaps, and the power of saying no. It’s sharp, warm, and full of truth. Because if we want an en...

4 months ago

29 minutes

No Bull Ideacast

How Advertising Works

Send us a text Cut to the Feeling: How Great Ads Get Under Your Skin Guest: Darren Savage, Strategy Lead at BH&P Season 4 kicks off with a bang — or more accurately, with a beautifully crafted idea that slowly gets under your skin. In this episode, Becky sits down with Darren Savage — strategy lead at BH&P, teaching fellow at Lancaster University, guest lecturer at Oxford, and one of the best minds in advertising psychology today — to unpack the science, storytelling, and strategy b...

5 months ago

27 minutes

No Bull Ideacast

Three Top Tips For Social Enterprise Marketing & Brand Activation in 2025

Send us a text Doing good is one thing—cutting through is another. In this bite-sized Ideacast, we share three no-nonsense tips to help social enterprises sharpen their story, connect with the right audience, and turn purpose into real-world impact. Fast, clear, and full of heart. For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and on a mission to cre...

5 months ago

4 minutes

No Bull Ideacast

Three Top Tips for Marketing AI and Data Brands in 2025

Send us a text Struggling to cut through the noise in AI and data? This quickfire Ideacast snippet gives you three essential tips to help your brand build trust, shift behaviour, and stand out in a sea of sameness. Whether you’re selling infrastructure, insight or innovation—this one’s for you. For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, certified in September 2023, and...

5 months ago

5 minutes

No Bull Ideacast

No Bull Season 4 Trailer

Send us a text Welcome to Inside Out Impact Welcome to Season 4 of The No Bull Ideacast—where we ditch the fluff and dive into what really drives change. This season, we’re talking inside-out impact with guests from energy, AI, finance, food, and beyond. Expect sharp insights, personal stories, and the occasional curveball—always with a behavioural lens. If you’re passionate about the power of brands, are leading transformation, or just trying to keep up, this is your space. For more in...

5 months ago

1 minute

No Bull Ideacast

Three Top Tips For Finance and Banking Sector Brand Activation in 2025

Send us a text Trust is everything in finance—and most brands are still getting it wrong. With rising pressures on markets and growing demand to green the sector, it’s never been more important to get the message right. In this rapid-fire bonus content, we share three proven tips to help financial brands connect emotionally, communicate clearly, and build credibility in a cautious, complex world. For more insights and to stay up to date with all the latest information from BH&P, vis...

5 months ago

5 minutes

No Bull Ideacast

Three Top Tips For Energy Sector Brand Activation in 2025

Send us a text The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets, the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people resist change. For businesses, policymakers, and consumers alike, behavior drives decisions. Understanding how to build trust, inspire action, and clarify messages is the difference between hesitation and transformation. Three Top Tips for Energy ...

10 months ago

3 minutes

No Bull Ideacast

SEASON 3 EPISODE 8: Know, Like, Trust \ Mark Harris, Enterprise Doctor

Send us a text In this final episode of Season 3, we come back to fundamentals. Who ar your buyers? where are they? Why do they buy from you? This is about people as much as it is about brands, and it's equally relevant to enterprise and to solopreneurs. Sit back, and enjoy! We'll be back in the spring. For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn. BH&P is a B Corporation, ce...

2 years ago

36 minutes

No Bull Ideacast

SEASON 3 EPISODE 7: Founding the World's First Baby Rhino Orphanage ft. Pete Richardson

Send us a text Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week. Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold. Check out The Rhino Orphanage's website here. Explore Waterberg Rhino UK's website and solutions here. Follow BH&P on: Instagram LinkedInTwitt...

2 years ago

31 minutes

No Bull Ideacast

SEASON 3 EPISODE 6: How the Online Safety Act & Brand Safety Impact Marketing ft. James Beaven & Adrian Land

Send us a text Influencer Marketing: What Worked Yesterday, Won’t Work Today. Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing. Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a brand in search of ROI and reliable eyes and ears in the new creator economy, this conversation with two marketing experts is a must...

2 years ago

33 minutes

No Bull Ideacast

SEASON 3 EPISODE 5: Building a Resilient Brand ft. Virginie Dafforn-Gorgemans

Send us a text The Power of Resilience. Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co. From overcoming a devastating injury to shaping a 200-year-old resilient brand in the midst of a pandemic, Virginie shares her insights on triumphing against the odds. Tune in now! Follow Virginie on LinkedIn. Follow BH&P on: Instagram LinkedInTwitterFor more insights and to stay up to d...

2 years ago

34 minutes

No Bull Ideacast

SEASON 3 EPISODE 4: The Episode All About Brands ft. Nick Moore & Claus Larsen

Send us a text Different is great. But, 90% of the time, being ‘different’ is irrelevant. As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers. Hear how Nick has helped countless brands not just be different, but really work, with a three-part framework. Oh, and we’ve got a special guest from BH&P’s own team, Creative Director, Claus Larsen! Chat about brands and connect with Nic...

2 years ago

37 minutes

No Bull Ideacast

SEASON 3 EPISODE 3: Generative AI & The CMO ft. Yoav Rimon

Send us a text <PODCAST DESCRIPTION NOT GENERATED BY CHATGPT> AI and Generative AI can elevate the working lives of busy C-suite marketers. Not just by producing interesting, artificial images. For C-suite marketers looking to understand and use the power of AI on studying markets and business processes, our latest fun episode on generative AI with mar tech expert, Yoav Rimon, is live here! Learn more about Brew and their exciting toolsets here. Follow and connect with Yoav on L...

2 years ago

35 minutes

No Bull Ideacast

SEASON 3 EPISODE 2: Sabrina Shafer on The Art of the Subtle Brag

Send us a text Season 3 continues...featuring Sabrina Shafer, CEO of transformation CONTINUUM, where she has worked with some of the biggest tech companies in the world and champion of diversity, equity and inclusion. BH&P CEO and host, Becky Holland sits down with Sabrina to talk about the idea of 'fearing forward' and the art of the subtle brag. Sabrina Shafer explains how becoming comfortable with being in uncomfortable scenarios helps aid personal growth. Connect with Sabrina...

2 years ago

34 minutes

No Bull Ideacast

SEASON 3 EPISODE 1: Becoming a B Corp/B Corp Month ft. Sarah Jordan & Sophie Brooks

Send us a text Season 3 is back...featuring 3 founders mostly talking about 3 things...E, S & G and why it's relevant for business leaders and marketeers. Specifically, the importance of becoming a B Corp-certified business. The accreditation all businesses need to highlight their ESG and positive impact they're really having on the planet. BH&P CEO and host, Becky Holland speaks with Y.O.U. Underwear founder, Sarah Jordan and Fit For Purpose Consultancy founder, Sophie Brooks. ...

2 years ago

39 minutes

No Bull Ideacast

No Bull Marketing Ideacast: Season 3 Trailer

Send us a text Third time's a charm! Becky Holland and the No Bull Marketing Ideacast are back for a third season with an all-new guest list. Over the next 8 episodes, hear from industry experts on impactful stories for entrepreneurs, business leaders and marketing executives to apply to their own business. Including: Becoming a B Corp/B Corp Month - Sarah Jordan, Founder & CEO, Y.O.U. Underwear & Sophie Brooks, Founder, FitForPurpose Consultancy When You're Second, Nobody Rem...

2 years ago

1 minute

No Bull Ideacast

SEASON 2 EPISODE 8: In His Shoes \ Mark Cuddigan, Head of Ella's Kitchen

Send us a text CEO of Ella's Kitchen, Mark Cuddigan, is our final guest for season two. Mark talks about his company's unique structure and becoming one of the first of 1,000 B Corps in the UK. A step closer to changing the world. Find out what it takes to be more sustainable while being a great place to work, and achieving business growth. Find out more about Ella's Kitchen, their B Corp achievements, and their pledge to change children's relationship with food, forever. Sign th...

2 years ago

31 minutes

No Bull Ideacast

SEASON 2 EPISODE 7: Digital Marketing in a Cookie-Less World ft. James Colborn

Send us a text This one is all about cookies. I strongly suggest you'll need a cup of tea and several cookies as you listen to this one, as it's crammed with information about what will happen when Google finally turns off third-party cookies for good, how forward-thinking brands are embracing the Outstream. Third-party cookies will soon be a thing of the past. Time to get real with how ads are being measured and the latest changes in the world of analytics. James Colborn (Teads) demystifies ...

3 years ago

43 minutes