Send us a text 93% of leaders say their organisations aren’t ready for AI. But what’s really holding them back? In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale. Together, we explore: Why organisations are stuck in ‘AI theatre’ while real value goes untappedThe behavioural and structural barriers to adoptionWhat’s ...
All content for No Bull Ideacast is the property of BH&P and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text 93% of leaders say their organisations aren’t ready for AI. But what’s really holding them back? In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale. Together, we explore: Why organisations are stuck in ‘AI theatre’ while real value goes untappedThe behavioural and structural barriers to adoptionWhat’s ...
Send us a text Cut to the Feeling: How Great Ads Get Under Your Skin Guest: Darren Savage, Strategy Lead at BH&P Season 4 kicks off with a bang — or more accurately, with a beautifully crafted idea that slowly gets under your skin. In this episode, Becky sits down with Darren Savage — strategy lead at BH&P, teaching fellow at Lancaster University, guest lecturer at Oxford, and one of the best minds in advertising psychology today — to unpack the science, storytelling, and strategy b...
No Bull Ideacast
Send us a text 93% of leaders say their organisations aren’t ready for AI. But what’s really holding them back? In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale. Together, we explore: Why organisations are stuck in ‘AI theatre’ while real value goes untappedThe behavioural and structural barriers to adoptionWhat’s ...
