Send us a text 93% of leaders say their organisations aren’t ready for AI. But what’s really holding them back? In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale. Together, we explore: Why organisations are stuck in ‘AI theatre’ while real value goes untappedThe behavioural and structural barriers to adoptionWhat’s ...
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Send us a text 93% of leaders say their organisations aren’t ready for AI. But what’s really holding them back? In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale. Together, we explore: Why organisations are stuck in ‘AI theatre’ while real value goes untappedThe behavioural and structural barriers to adoptionWhat’s ...
Send us a text Welcome to Inside Out Impact Welcome to Season 4 of The No Bull Ideacast—where we ditch the fluff and dive into what really drives change. This season, we’re talking inside-out impact with guests from energy, AI, finance, food, and beyond. Expect sharp insights, personal stories, and the occasional curveball—always with a behavioural lens. If you’re passionate about the power of brands, are leading transformation, or just trying to keep up, this is your space. For more in...
No Bull Ideacast
Send us a text 93% of leaders say their organisations aren’t ready for AI. But what’s really holding them back? In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale. Together, we explore: Why organisations are stuck in ‘AI theatre’ while real value goes untappedThe behavioural and structural barriers to adoptionWhat’s ...
