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NEW ERA
Katie Preston and Elena Kouyoufa
7 episodes
5 days ago
For everyone committed to fair representation in sport.
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Sports
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All content for NEW ERA is the property of Katie Preston and Elena Kouyoufa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
For everyone committed to fair representation in sport.
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Sports
Episodes (7/7)
NEW ERA
Behind the mic, beyond the hype: Growing women’s sport audiences

In this episode, Alexandra Adey, Senior Partnerships Manager at The Ringer UK, joins Katie Preston and Elena Kouyoufa to dive into the realities of sports podcasting and women’s sport.

They discuss everything from building a podcast slate at Spotify to the challenges of growing engaged audiences beyond the hype.

Alex shares insights on audience behavior, the importance of authentic host chemistry, and why women’s football and rugby need more than just one-off moments to thrive.

Get the unfiltered take on how to create lasting impact, the commercial opportunities within women’s sport, and what it really takes to keep momentum going when the spotlight moves on.

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2 months ago
49 minutes 30 seconds

NEW ERA
Inside Brighton’s bold vision for the women’s game

In this episode of the NEW ERA podcast, we speak with Zoe Johnson, Managing Director of Women’s and Girls’ Football at Brighton & Hove Albion, about her journey through the game and the club’s ambitious vision for the future.

 

Zoe shares how Brighton is building a top-four WSL team through world-class infrastructure, data-driven recruitment, and a collaborative leadership model. She reflects on her coaching roots, the importance of building strong relationships, and why backing from the board is key to removing barriers for women in football.

 

We also explore Brighton’s plans to become the first English club with a purpose-built stadium for a women’s team, and the work being done to nurture young talent.

 

Find out more about NEW ERA here: https://newera.sportspro.com/

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4 months ago
24 minutes 13 seconds

NEW ERA
Angel City FC's revolutionary approach to women's sports

In this special NEW ERA episode, recorded on the ground at SportsPro Live, hosts Elena Kouyoufa and Katie Preston sit down with Julie Uhrman, co-founder and CEO of Angel City FC, to unpack the bold vision behind one of the most progressive clubs in women’s sport.

Julie shares how the Los Angeles based soccer team is redefining success by prioritising community, purpose, and equity while building a world-class football team. From finding the right people to make this vision a reality, navigating funding hurdles to designing a values-led business model, this episode dives into the strategies reshaping what success looks like in women’s football and sport as a whole.

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5 months ago
26 minutes 21 seconds

NEW ERA
Inside AC Milan Women with Elisabet Spina

What does it take to go from a young girl with a dream of being a soccer player to the first female director of AC Milan's women’s team?

In this episode, we sit down with Elisabet Spina, Head of AC Milan women to trace her inspiring journey through the world of football. She shares insights on balancing sport and education, leading with authenticity, and why commercial partnerships and media visibility are essential to the future of women’s soccer. Plus, she reveals how AC Milan is setting new standards with its progressive maternity policy.

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6 months ago
54 minutes 11 seconds

NEW ERA
More than a sponsor: How Dove is tackling girls' sports dropout crisis

Girls are dropping out of sports at twice the rate of boys, and body confidence is the #1 reason why.

In this episode of NEW ERA, we explore how Dove is tackling the dropout crisis and redefining what it means to be a purpose-driven brand in the industry.

Stacie June, Global Head of Education & Advocacy at Dove, joins us to discuss the Body Confident Sport initiative in partnership with Nike and how brands outside of sport can drive real change. Last year Dove was among 11 brands inducted into the Laureus Sport for Good Index, which spotlights businesses leading the way in delivering positive impact through sport. 

 

On this episode, we discuss:

  • Why girls are dropping out of sport at twice the rate of boys, and how brands can help reverse the trend
  • The power of purpose-driven partnerships and the role of brands outside of sport in driving real change
  • How Dove is using its platform to challenge beauty standards and build a more inclusive sports culture

 

Find out more about NEW ERA here.

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8 months ago
33 minutes 15 seconds

NEW ERA
From Ice to Impact: Kruger Products' legacy with Curling Canada

In this episode of NEW ERA, hosts Katie Preston and Elena Kouyoufa explore the deep-rooted history and impact of the Scotties Tournament of Hearts, one of Canada’s most iconic sporting events. Joined by Nolan Thiessen (Curling Canada) and Susan Irving (Kruger Products), the discussion delves into:

  • 44 years of partnership between Kruger Products and Curling Canada – the longest-running sponsorship of amateur women's sport in Canada
  • How Curling Canada leads the way in gender equity, with equal prize money, strong viewership, and a loyal fanbase
  • The Scotties Tournament of Hearts as a cultural staple, bringing communities together and creating household names in Canadian sport
  • The future of curling and its grassroots development, including the Girls Rock programme and how it’s inspiring the next generation of athletes 

 

From its rich legacy to its modern impact, this episode is a must-listen!

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9 months ago
40 minutes 24 seconds

NEW ERA
Introducing NEW ERA - for everyone committed to fair representation in sport.

In the debut episode of the NEW ERA podcast, hosts Katie Preston and Elena Kouyoufa introduce themselves and share the inspiration behind this exciting new series dedicated to promoting fair representation in sports. They discuss the mission of NEW ERA, the importance of gender equality and representation, and why these conversations matter to everyone - women, allies, and anyone passionate about progress. Tune in to discover how NEW ERA is amplifying voices, challenging norms, and shaping the future of the sports industry. For more about NEW ERA 🔗  https://newera.sportspro.com/

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9 months ago
18 minutes 51 seconds

NEW ERA
For everyone committed to fair representation in sport.