Girls are dropping out of sports at twice the rate of boys, and body confidence is the #1 reason why.

In this episode of NEW ERA, we explore how Dove is tackling the dropout crisis and redefining what it means to be a purpose-driven brand in the industry.

Stacie June, Global Head of Education & Advocacy at Dove, joins us to discuss the Body Confident Sport initiative in partnership with Nike and how brands outside of sport can drive real change. Last year Dove was among 11 brands inducted into the Laureus Sport for Good Index, which spotlights businesses leading the way in delivering positive impact through sport. 

On this episode, we discuss:

• Why girls are dropping out of sport at twice the rate of boys, and how brands can help reverse the trend
• The power of purpose-driven partnerships and the role of brands outside of sport in driving real change
• How Dove is using its platform to challenge beauty standards and build a more inclusive sports culture

Find out more about NEW ERA here.