From Ice to Impact: Kruger Products' legacy with Curling Canada

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NEW ERA

Katie Preston and Elena Kouyoufa

7 episodes

5 days ago

For everyone committed to fair representation in sport.

Sports

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For everyone committed to fair representation in sport.

Sports

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From Ice to Impact: Kruger Products' legacy with Curling Canada

NEW ERA

40 minutes 24 seconds

9 months ago

From Ice to Impact: Kruger Products' legacy with Curling Canada

In this episode of NEW ERA, hosts Katie Preston and Elena Kouyoufa explore the deep-rooted history and impact of the Scotties Tournament of Hearts, one of Canada’s most iconic sporting events. Joined by Nolan Thiessen (Curling Canada) and Susan Irving (Kruger Products), the discussion delves into:

44 years of partnership between Kruger Products and Curling Canada – the longest-running sponsorship of amateur women's sport in Canada

How Curling Canada leads the way in gender equity, with equal prize money, strong viewership, and a loyal fanbase

The Scotties Tournament of Hearts as a cultural staple, bringing communities together and creating household names in Canadian sport

The future of curling and its grassroots development, including the Girls Rock programme and how it’s inspiring the next generation of athletes

From its rich legacy to its modern impact, this episode is a must-listen!