Behind the mic, beyond the hype: Growing women’s sport audiences

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NEW ERA

Katie Preston and Elena Kouyoufa

7 episodes

5 days ago

For everyone committed to fair representation in sport.

Sports

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For everyone committed to fair representation in sport.

Sports

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Behind the mic, beyond the hype: Growing women’s sport audiences

NEW ERA

49 minutes 30 seconds

3 months ago

Behind the mic, beyond the hype: Growing women’s sport audiences

In this episode, Alexandra Adey, Senior Partnerships Manager at The Ringer UK, joins Katie Preston and Elena Kouyoufa to dive into the realities of sports podcasting and women’s sport.

They discuss everything from building a podcast slate at Spotify to the challenges of growing engaged audiences beyond the hype.

Alex shares insights on audience behavior, the importance of authentic host chemistry, and why women’s football and rugby need more than just one-off moments to thrive.

Get the unfiltered take on how to create lasting impact, the commercial opportunities within women’s sport, and what it really takes to keep momentum going when the spotlight moves on.