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My Business Playbook
Laura Higgins
251 episodes
1 week ago

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.


Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.



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Entrepreneurship
Business
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All content for My Business Playbook is the property of Laura Higgins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.


Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.



Show more...
Entrepreneurship
Business
Episodes (20/251)
My Business Playbook
544: 3 Ways to Land Dream Clients Before Christmas (Without Spending a Cent)

Think no one buys in December? Think again. If you're assuming clients are tapped out or distracted before Christmas, you're leaving money on the table. In this quick win episode, I'm sharing three simple strategies to help you land dream clients before the holidays - and start the new year booked and confident. 


What You'll Learn:

  • The big money mistake creatives make every December
  • Why “everyone’s on holidays” is killing your sales
  • The one mindset shift that will unlock pre-Christmas bookings
  • How to repackage your offer to make it irresistible
  • What to say to retainers who want to pause over the break
  • Three things you must do to start 2026 with momentum

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1 week ago
9 minutes 39 seconds

My Business Playbook
543: Ask Me Anything: Starting Out, Side Hustles, and Scary Leaps

This one's personal. I’m answering your burning questions - from how I started on Instagram to whether everyone is actually cut out to run a business. I’m joined by my friend Rachel for a totally unscripted chat about the messy middle, the early days, and the moments that changed everything. If you’ve ever wondered if you’re ready (or if you’re just wildly unqualified), you need this episode. 


What You'll Learn:

  • The real story of how I got started on Instagram (cringe filters and all)
  • Why your content might be falling flat - and how to fix it fast
  • Feeling like a generalist? Here’s why that might be your superpower
  • The moment I knew I had to quit my job - and who gave me the push
  • The truth about readiness (and why it’s a terrible business strategy)
  • Not everyone should run a business - and that’s not a bad thing



Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 


Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠⁠⁠⁠


Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 


Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠⁠

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2 weeks ago
23 minutes 44 seconds

My Business Playbook
542: How This Artist Turned Her Side Hustle into a Million Dollar Biz

What starts as a last-minute book cover turns into a million-dollar brand. In this episode, Georgia Norton Lodge of Georgia Draws a House shares how she went from side hustling in her bedroom to building a business that now runs without her. We’re talking viral moments, quitting the 9-5, launching digital products - and what really unlocked her biggest growth yet. 


What You'll Learn:

  • The unexpected tantrum that sparked a million-dollar business
  • How Georgia knew it was time to quit her 9-5 for good
  • What she did when her drawing drops blew up overnight
  • The mindset shift that unlocked a $700K program
  • Why she only works 4 days a week and still scales
  • Her honest take on money, motherhood, and creative freedom


Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 


Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠⁠⁠


Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 


Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠⁠

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3 weeks ago
29 minutes 14 seconds

My Business Playbook
541: The Exact System I Use to Close High-Ticket Clients with Ease

If you’ve ever felt awkward, pushy, or just plain bad at sales, this episode is your breakthrough. I’m breaking down the exact formula that turned me from “I suck at selling” to running a multi-seven figure creative business with a sales team that converts like crazy. Get ready to sell with confidence, close with ease, and finally land those dream clients. 

What You'll Learn:

  • The 3 parts of presence that instantly shift you from “pushy” to powerful
  • How your self care routine directly impacts your ability to close sales
  • Why showing up with authority and confidence makes you magnetic to dream clients
  • The danger of “nice girl energy” and how to replace it with empathy plus strength
  • The exact process I use to frame, lead, and close sales calls without feeling icky


Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 


Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠


Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠


IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 


Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

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4 weeks ago
14 minutes 10 seconds

My Business Playbook
540: 3 Scripts to Reset Expectations With Bad Clients

Every creative hits that moment when a client crosses the line - and avoiding it only makes things worse.

In this episode, I’m giving you the exact 3 moves to handle misaligned clients without blowing up the relationship or burning bridges. If you’ve ever felt trapped, drained, or afraid to set boundaries, this is the episode you need. What You'll Learn:

  • The #1 mistake creatives make when dealing with difficult clients
  • How to spot early warning signs before a client becomes toxic
  • The 3 options you always have when a client crosses the line
  • Why holding boundaries makes you look more professional, not less
  • Scripts to reset expectations without damaging the relationship

Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 


Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠


Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠


IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 


Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

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1 month ago
16 minutes 13 seconds

My Business Playbook
539: My honest take: What it's REALLY like being a woman in business

This episode is raw and totally off the cuff - but it might be the most important one yet. I’m sharing a weird (and honestly infuriating) experience I had recently that made me rethink how I show up as a woman in business.


If you've ever felt like you have to choose between being kind or being powerful - this one’s for you.


What You'll Learn:

  • The awkward AF comment a man made to me before trying to book me
  • Why women still have to fight for respect in rooms men walk into with ease
  • The quiet pressure to be hot, humble, and likeable – all at once
  • Why being “nice” might be the worst business strategy for women
  • The superpower combo that makes female leaders unbeatable
  • The ONE skill women need to practice more in real-time conversations


Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠ 


Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠


Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠


IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 


Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

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1 month ago
9 minutes 44 seconds

My Business Playbook
538: Scaling vs. Sabotage: Are You The Bottleneck In Your Biz?

Thinking of launching a new offer because you feel stuck or stretched thin? Before you throw a grenade into your business, listen to this.

I’m walking you through the real reason you're feeling the pressure - and exactly what to do instead. 

 What You'll Learn:

  • Why “just adding a new offer” might blow up your business
  • The hidden cost of change no one talks about
  • The mindset vs. math approach to scaling your revenue
  • How to buy back your time and stop being the Chief Everything Officer
  • What to do when you’re stuck between client demand and creative burnout
  • Why sequence matters more than speed (and what to prioritise next)


Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠ 


Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠


Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠


IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠ 


Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

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1 month ago
19 minutes 20 seconds

My Business Playbook
537: 5 No-Cost Ways to Add $10K to Your Revenue This Month

You're probably sitting on an extra $10K right now - and no, you don’t need to launch something new, blow up your schedule, or pour money into ads. These 5 simple strategies help you bring in serious revenue using what’s already in your business. 


What You'll Learn:

  • The dead-simple pricing move that instantly increases your margins
  • A recurring offer you can pitch today to past clients
  • Why “VIP days” are a goldmine (and how to price them right)
  • The referral-building move that pays dividends
  • The upsell strategy that turns one-time buyers into repeat revenue


Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7


Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠


IG: ⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠ 


Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

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1 month ago
13 minutes 18 seconds

My Business Playbook
536: How to Escape the Revenue Rollercoaster (for Good)

Tired of the feast and famine mode in your creative business? In this episode, I’m showing you exactly how to escape the revenue rollercoaster for good.


If you’ve ever felt stuck at the 10–20K months mark, constantly hustling but never truly scaling, this is your wake-up call. I’ll walk you through five key shifts that will finally help you scale sustainably and consistently. 


What You'll Learn:

  • The sneaky cycle that keeps creatives stuck and scrambling
  • Why selling when you’re fully booked is the smartest move
  • The easiest way to raise your prices without the stress
  • How to spot and fix capacity limits before they stall your growth
  • The lead-gen system that delivers daily dream clients on autopilot
  • The mindset shift that turns you from freelancer to CEO




Free Workshop Alert!
Feeling stuck on the revenue rollercoaster? Join me for The Revenue Rollercoaster Reset - a free live session where I’ll show you how to win back your time and land more clients with less stress.

📅 Thursday, 18 Sept | 🕖 7pm Sydney | 💸 Free
🎟️ Save your spot here




Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠ 




Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠


Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠



IG: ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠ 



Youtube: ⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

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2 months ago
22 minutes 47 seconds

My Business Playbook
535: Bad Business Investments And Betting On Yourself

"If you're worried about the cost of going for it, you should the cost of staying where you are"

 

In this episode, I’m breaking down the five mindset shifts that helped me stop overthinking every investment and start building a business that actually grows.


If you've been hesitating to invest in coaching, team, tools, or yourself... this one is going to hit deep. 


What You'll Learn:

  • Why “waiting until you're ready” is the fastest way to stay stuck
  • The identity shift that the most successful entrepreneurs understand
  • How a terrifying $1,500/month commitment changed everything
  • The difference between cost and investment
  • What I learned when I made a “bad investment”
  • Why delaying that next hire or course is costing you more than you think




Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠ 



Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7



Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠



IG: ⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠ 



Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Show more...
2 months ago
17 minutes 33 seconds

My Business Playbook
534: The Time & Energy Audit Every Creative Business Needs ASAP

I’m walking you through a simple but powerful time + energy audit that shows you exactly what to stop doing, what to fix, and what to double down on. Because scaling isn’t just about strategy - it’s about how you spend your time. 


If you feel like there’s never enough time - but you’re constantly exhausted and your to-do list never ends - this episode is for you.

 

What You'll Learn:

  • Why your calendar is the real bottleneck holding back your growth
  • The 4-quadrant framework to help you audit like a CEO
  • How to spot what’s draining your energy (and not moving the needle)
  • What to shift when you’re busy all day but still not growing
  • How to move from reactive task-doing to intentional CEO decision-making



Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠ 



Watch my new training, THE SYSTEM: ⁠⁠⁠https://laurahiggins.com/system-yt⁠⁠⁠



Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠



IG: ⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠ 



Youtube: ⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

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2 months ago
10 minutes 28 seconds

My Business Playbook
533: Behind the Scenes: Coaching a Creative to $1M

From stretched-too-thin to scaling with strategy - photographer and educator Laura Coleman is doing it all from Barcelona with two kids in tow.

In this behind-the-scenes coaching session, we walk through her funnel, her pricing, her mindset, and the exact steps she needs to grow her program to $60K months without burning out.


If you’re scaling a creative business? You’ll feel very seen. 


What's Inside:

  • The exact funnel strategy I recommend her to scale to $60K months
  • Why doubling your prices isn’t as risky as you think
  • How to create demand without a sales call
  • The truth about hiring help (before you're “ready”)
  • The price anchoring hack that will blow your mind
  • The simple lead magnet funnel that can grow on autopilot

Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠ 



Watch my new training, THE SYSTEM: ⁠⁠https://laurahiggins.com/system-yt⁠⁠



Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠https://laurahiggins.com/scale-yt⁠⁠



IG: ⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠ 



Youtube: ⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Show more...
2 months ago
38 minutes 2 seconds

My Business Playbook
532: The 3 revenue ceilings no one tells you about

You will hit a ceiling. Maybe more than one. But that doesn’t mean you’re doing it wrong - it means it’s time to level up.


In this episode, I’m walking you through the exact phases I hit on the journey to $1M+ years and what it really takes to bust through the most painful plateaus in business. 


What You'll Learn:

  • The 3 revenue ceilings no one tells you about (and why they feel so personal)
  • How I broke past $10K, $30K, and $100K months – and what almost broke me
  • Why DIYing everything is killing your growth
  • The 3 options every founder faces when they hit the ceiling
  • 5 power questions to help you get unstuck fast


Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠ 



Watch my new training, THE SYSTEM: ⁠https://laurahiggins.com/system-yt⁠



Download my free guide: THE 6 FIGURE CREATIVE: ⁠https://laurahiggins.com/scale-yt⁠



IG: ⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠ 



Youtube: ⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Show more...
3 months ago
17 minutes 39 seconds

My Business Playbook
531: 5 Reasons Your Content Isn’t Converting Right Now

If you’re showing up on social media and still not seeing sales roll in - this one’s for you.


I break down the 5 reasons your content isn’t converting and giving you the exact framework I use to turn posts into paying clients.


No need to go viral or have a big audience. Just powerful, strategic content that actually converts. 


What You'll Learn:

  • My exact “Conversion Content” framework
  • Why "how-to" posts are tanking your conversions
  • How to use DMs strategically to sell without being pushy
  • The 4 things every high-converting post must include
  • How to make social media work for you when it starts to feel toxic


Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠ 



Watch my new training, THE SYSTEM: https://laurahiggins.com/system-yt



Download my free guide: THE 6 FIGURE CREATIVE: https://laurahiggins.com/scale-yt



IG: ⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠ 



Youtube: ⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Show more...
3 months ago
14 minutes 51 seconds

My Business Playbook
530: Why I Shut Down a 6-Figure Offer (Even Though It Was Working)

You’re allowed to change your mind.

In this raw behind-the-scenes episode, I shared why I shut down a six-figure offer - even though it was working and what happened next.


If you’ve been feeling stretched thin, stuck in “pretty good,” or scared to let go… this one will hit home.


What You'll Learn:

  • The uncomfortable truth about why a good offer can still feel off
  • The emotional (and identity-crushing) decision to shut down a 6-figure mastermind
  • How simplifying created more growth, not less
  • Why you’ll never regret trusting your gut - even when the numbers say “keep going”
  • Why “If it isn’t a heck yes, it’s a no” became the standard
  • What happened immediately after I let it go (spoiler: it doubled)
Show more...
3 months ago
17 minutes 25 seconds

My Business Playbook
529: The Modern Way to Niche (That Actually Gets You Clients)

If you’ve been “niching down” the old way, it’s probably not working anymore.


In this episode, I’m showing you a bold, new, and modern niching method - one that actually gets you to attract clients (and get hired).


You’ll learn how to stand out in a crowded, AI-saturated market and become the go-to creative in your space.


What you'll learn:

  • Why the old way of niching is keeping you invisible
  • The 3-levels of the modern niche method that actually gets more attention
  • How to make your audience feel seen and connect deeply with your offers
  • The real reason people choose YOU (hint: it’s not just your skills)
  • How to build a niche that helps you compete with AI
  • The missing piece that makes you a category of one
Show more...
3 months ago
10 minutes 6 seconds

My Business Playbook
528: Stop Being the Nice Girl: How to Set Boundaries That Actually Work

Every creative hits this wall. The project starts out dreamy... and slowly spirals into chaos.


Scope creep sneaks in, boundaries blur, and suddenly you're overworked, underpaid, and quietly raging.


In this episode, I walk you through the exact client onboarding system I teach inside Next Level Club to eliminate scope creep for good so you can do your best work without getting walked all over.

 

 What You'll Learn:

  • The mistake that led to my worst client (and how to avoid it)
  • Why boundaries matter more than branding
  • The 3-part onboarding framework that keeps your projects on track
  • What to say before scope creep starts
  • My exact Hype Girl email (yes, you can steal it)
  • How to turn dream clients into forever clients
Show more...
3 months ago
16 minutes 12 seconds

My Business Playbook
527: The 6-Email Welcome Sequence That Converts Cold Leads Into Clients

Most creators are ghosting their email list without even realizing it. You do all this work to get someone to opt in and then? Crickets.


In this episode, I walk you through the exact 6-email welcome sequence I teach my clients to turn new subscribers into paying clients (without sounding like a robot or a salesy creep).


Plus, I’ll even give you my swipe file so you can steal the emails!

 

 What You'll Learn:

  • The #1 mistake creatives make after someone opts in
  • Why your freebie isn’t enough (and what to do right after)
  • The 6-email sequence that builds connection and converts
  • How to avoid the dreaded spam folder (hint: it’s not about design)
  • Exactly what to send once the welcome sequence ends
  • The simple rhythm to follow so you never ghost your list again


Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠https://tools.laurahiggins.com/scale⁠ 


IG: ⁠https://instagram.com/laurahiggins⁠ 


Youtube: ⁠https://youtube.com/@laurahigginsofficial


Steal this swipe file!

Show more...
4 months ago
30 minutes 6 seconds

My Business Playbook
526: No Leads? Here's EXACTLY How to Fix That Today

If Instagram disappeared tomorrow, would your business survive?

 

In this episode, I'm breaking down the real reason your email list is stuck at zero and the 3-phase strategy to build a list that actually makes you money.


I’ll show you exactly how to craft a lead magnet that stops the scroll, gets the opt-in, and turns subscribers into clients.

 

 What You'll Learn:

  • Why your list isn’t growing (and the overlooked fix)
  • The “painkiller vs vitamin” mistake killing your conversions
  • The 3 lead magnet formats that work like magic
  • How to use the FATE method to make your opt-in irresistible
  • The zero-cost step that instantly books more sales calls
  • The fastest way to build trust, momentum, and confidence with your dream clients
Show more...
4 months ago
20 minutes 37 seconds

My Business Playbook
525: The Untold Story Behind Boob to Food with Luka McCabe

From maternity leave hobby to full-blown online movement - Luka McCabe shares the real behind-the-scenes of growing Boob to Food, building a team, and navigating life, motherhood, and business all at once.

 

What's Inside:

  • The moment she knew Boob to Food was more than “just an Instagram account”
  • The marriage dynamics behind running a fast-growing business
  • What she won’t do for social media success - even if it costs her growth
  • How she’s building a brand that works for her life, not the other way around
  • Writing TWO best-selling books while navigating mum life
  • Real talk on money, holidays, and “how can you afford that?”
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4 months ago
38 minutes 29 seconds

My Business Playbook

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.


Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.