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My Business Playbook
Laura Higgins
251 episodes
1 week ago

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.


Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.



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Entrepreneurship
Business
RSS
All content for My Business Playbook is the property of Laura Higgins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.


Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.



Show more...
Entrepreneurship
Business
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529: The Modern Way to Niche (That Actually Gets You Clients)
My Business Playbook
10 minutes 6 seconds
3 months ago
529: The Modern Way to Niche (That Actually Gets You Clients)

If you’ve been “niching down” the old way, it’s probably not working anymore.


In this episode, I’m showing you a bold, new, and modern niching method - one that actually gets you to attract clients (and get hired).


You’ll learn how to stand out in a crowded, AI-saturated market and become the go-to creative in your space.


What you'll learn:

  • Why the old way of niching is keeping you invisible
  • The 3-levels of the modern niche method that actually gets more attention
  • How to make your audience feel seen and connect deeply with your offers
  • The real reason people choose YOU (hint: it’s not just your skills)
  • How to build a niche that helps you compete with AI
  • The missing piece that makes you a category of one
My Business Playbook

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.


Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.