Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.
Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.
Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.
Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.

If you’ve been “niching down” the old way, it’s probably not working anymore.
In this episode, I’m showing you a bold, new, and modern niching method - one that actually gets you to attract clients (and get hired).
You’ll learn how to stand out in a crowded, AI-saturated market and become the go-to creative in your space.
What you'll learn: