What if coaching wasn’t just a business model but a radical act of equity, care, and future-making?

In this episode I sit down with Trudi Lebrón - author of The Anti-Racist Business Book, executive coach, DEI strategist, and thought leader reshaping the future of coaching.

We explore what happens when coaching moves beyond sales tactics and into systems change, supporting not just individual transformation, but collective liberation.

You’ll hear:

• How Trudi’s early work in theatre, youth development, and social psychology shaped her radically human approach to coaching
• The surprising overlap between DEI work and coaching, and why both are essential in navigating this moment of cultural tension and change
• The critical difference between building a business and building a body of work, and how to know when it’s time for more meaning
• How we can (and must) decentralise the coaching industry and equip everyone in human-facing roles with these essential skills

This episode is a call to every coach, facilitator, and values-based business owner who wants to go deeper, lead better, and create a legacy that lasts.

What if your online content could close sales for you without a single sales call, pitch, or email funnel?

Sounds good, yes? But here’s the thing – most small business owners are creating content that educates, entertains, and engages … but never actually sells.

In this episode, I pull back the curtain on how to turn your marketing into a money-making machine. You’ll learn:

• The subtle yet powerful difference between content that builds authority and content that drives sales
• Why so many skilled service providers are invisible to their dream clients (and how to fix this – fast)
• The future-proof platforms you should be focusing on and what you can ditch
• How to warm people up enmass without them ever having to have sales conversations

My Ignite Visibility Accelerator kicks off on Oct 27 for owners who want to sell direct from their content, while building their professional reputation: https://www.hustleandheart.com.au/ignite/

Watch the recording to my Becoming Unforgettable masterclass: https://www.hustleandheart.com.au/becoming-unforgettable/

Selling you ideas, expertise, approach, and perspective too leads to feelings of 'pick me', which might make us feel that we are the product. Personal branding advice often encourage this - to package yourself. Which means rejection can feel very very personal.

But here’s the truth: you are not for sale. In this episode, we explore what it really means to claim your authority without reducing yourself to a transaction.

You’ll learn:

• The hidden danger of wanting to liked online and how we mistake popularity for success.
• Why expertise isn’t about credentials or certificates.
• The surprising shift that helps people take you seriously.
• How to stop competing on price (and start leading with value).
• What the boldest leaders do differently when positioning themselves.
• How to make business feel less personal and more personal at the same time, to stand out without fearing rejection.
• The one thing that makes your expertise timeless — even in a changing world.

You are not a commodity. You are a leader, and it’s time to position yourself that way.

Starting something new in your business is fun and easy. But stopping what no longer serves you? That’s the hard part.In this episode, we dive into why letting go is the overlooked side of growth — and why clinging to antiquated conditioning, outdated beliefs, old habits, and tired ways of working keeps us stuck, small, and invisible.

If you’ve been sensing that the next stage of your business or career requires a bold shift, this one’s for you.

You'll learn:

• Why “starting fresh” isn’t the whole story of growth.
• The hidden cost of holding onto outdated ways of working.
• The overlooked mindset shift that makes bold moves possible.
• Why being specific is scary – and why it's so powerful.
• The surprising truth about confidence (and when it actually shows up).
• The quiet habit that’s been keeping you small — without you even realising it.

It’s time to stop planting seeds in a crowded garden. Let’s clear space so your next chapter can flourish.

Your professional reputation is a bankable asset – it can pay dividends when you know how to turn your reputation into revenue.

In this episode, Brook McCarthy is joined by two experts in building reputations and monetising thought leadership – Kathy Rhodes of the Thought Alchemist, and Erin Huckle of Chuckle Communications.

We talk about what it really mean to be a thought leader — and how to build this without feeling silly, pretentious, or like you’re shouting into the void?

We dig into the reality of building a professional reputation that doesn’t just look good online — but also creates real opportunities, partnerships, and revenue.

You'll learn:

• Counterintuitive advice to reduce your risk and build your profile right now.

• The uncomfortable truth about challenging the status quo (and why that’s where credibility lies).

• How to reframe self-promotion so that it feels natural and generous.

• The three qualities that every thought leader needs.

• Why being visible isn’t enough — and how to connect your reputation building to grow your revenue.

• How building your thought leadership is the key that unlocks opportunities that comes to you, premium-paying clients, and personally meaningful, hugely satisfying work.

If you’ve ever wondered how to grow your profile without burning out or faking it, this conversation will spark fresh ideas and give you practical starting points.

Join us in Sydney on September 17 for Reputation to Revenue! A big shift can happen in just one moment – don't miss this if you want to grow your reputation, build your thought leadership, and translate this into burgeoning revenue and profit. Nab your ticket now: https://reputation-revenue.club/

What does it take to turn personal upheaval, bold moves, and emerging tech into a thriving business that spans continents?

In this episode, I sit down with Kachina Dimmock, founder of Collective Catalyst (Australia’s first AI marketing agency) to talk resilience, AI, and running a business from the French Basque coast.

From her time in the Army Reserves to stepping on stage as a competitive bodybuilder, Kachina shares the mindset, discipline, and planning skills that have shaped her as a leader. We cover the leap from Wollongong to Biarritz, the rebrand that transformed her business, and how she’s weaving AI into marketing in a way that’s ethical, responsible, and creativity-first.

You’ll hear:

• How scenario planning from her MBA changed the way she approaches uncertainty in business

• The process behind her rebrand and claiming the “first AI marketing agency” title in Australia

• How Kachina relocated overseas without losing clients or momentum

• Why daring to be different and leaning into your quirks may be the most important growth strategy in the AI age

Whether you’re curious about using AI in your business, planning a big move, or simply need a reminder that adaptability is your greatest asset, this episode is packed with insights.

If you want to work with me for a year and create massive momentum in your business, join my Momentum Mastermind: https://www.hustleandheart.com.au/momentum/

What if the real reason your business isn’t growing isn’t a lack of skill but your addiction to overthinking, overplanning and over-prepping?

In this episode, we examine why speed beats perfection every time and how embracing fast, imperfect action can create the momentum your business desperately needs, without burning you out in the process.

You’ll discover:

• Why perfectionism is snobbery, and the price of pride.
• The simplest strategy to create momentum and sell as you go
• How to launch faster, iterate quicker, and embrace recycling.
• The truth about “bothering people” with your marketing (hint: you’re not).
• Why the best time to sell is right after you’ve sold and how to leverage this to stack your cash.

Ready to make speed your superpower? Join my Momentum Mastermind and learn how to stack your offers, automate your backend, and build marketing that moves the needle: https://www.hustleandheart.com.au/momentum/

In this episode, we dive into the emotional, neurological, and digital tangle of decision-making in our AI-saturated age.

From our daily navigation of AI as business owners, to the broader cultural shifts that affect our clients and target market in how we make (or avoid) decisions, we explore the role of trust, creative thinking, and discernment in a world of infinite options and shrinking attention spans.

This episode is for you if you feel like you're sabotaging yourself with comparisonitis, being productive, but with not much to show for it, and cursed by overthinking, and skirting the edges of having the dangerous convenience of outsourcing what makes us distinctly human.

You'll learn:

• Brook's Seinfeld reruns and peanut butter toast period, to cope with depression and overwhelm.

• Why decision-making feels harder than ever (hint: it’s not just you).

• The neuroscience model that explains why you’re stuck—and what to do about it.
• How AI is affecting more than just your marketing — and where it might be quietly weakening your leadership.
• The silent danger of "consuming for inspiration".
• The one question to ask every hour when you’re having a bad day.
• The most powerful thing you can do in the age of information saturation.

Momentum Mastermind is here! Time to become a Roller, rebuild creative confidence, reclaim your focus, and take back your decision-making power. Find out more: https://hustleandheart.com.au/momentum

Brook talks with Lisa Corduff, a successful entrepreneur, speaker and writer, on how AI and climate change will affect our future, including looking after our families, building our businesses, selling online, and how to move through collective and individual grief. Lisa talks about how she got out of existential dread into proactive preparation, and why navigating uncertainty with experimentation and resilience is key.

The future is uncertain, but that's always been true. The difference now is the pace and scale of change. Business owners who acknowledge this reality, build resilience, and focus on uniquely human value will be best positioned to thrive in whatever comes next.

You'll learn:

• Why your agency is oh-so-important, and how to get it back when you're feeling powerless, by staying connected to what makes us fundamentally human: creativity, critical thinking, joy, and deep connection with others.
• Why major change involves grief and how to move through these, especially as a business owner.
• Why understanding the context you're operating in is critical, and how to balance learning with taking action.
• What's changed in online communities that we're building and why agility is more important than ever.
• What we're investing in the age of AI.
• How to reduce your risk by increasing diversity in your income streams – which the cool kids are calling 'portfolio careers'.
• Human-proofing your business and how to build your social capital to inoculate yourself, your business, and your family.
• Choosing empowering stories to reframe your relationship with uncertainty and get your power back.
• How to be delusional optimistic even when the world is burning.

This episode is supported by Momentum Mastermind, Brook's new year-long human-powered, AI-assisted adventure. Learn more: https://hustleandheart.com.au/momentum

Welcome to the future! Season 6 is here and it’s all about asking the big questions, honing our predictive skills and positioning ourselves and our businesses to make the most out of what’s to come.

No doubt about it – the future is volatile and oftentimesscary. It’s easy to believe that the past was better, and set our nostalgia and sentimentality lead. But leaders aren’t leaders if they only show up when life’s a party.

In this episode, we explore leadership, resilience, communication, connection, and the key areas we need to be aware of as business owners.

You’ll learn:

• What I’m investing in in my business, to better set it up for the future.
• The secret to happiness that’s alsogoing to make your business responsibilities a hell of a lot lighter.
• What we lose in our ‘always on’ society and how to deepen our discernment and wisdom.
• The key skills we require not just for the future, but also for our own mental health and joy.
• What it means to create a ‘mutual admiration society’ with our clients.
• What we can automate and outsource, where AI is best used, and what needs to stay very much human.

If you like this episode, I'd hugely appreciate a five star review!

Find me on my new Substack: https://substack.com/@brookmccarthy

And on Instagram to continue to conversation: https://instagram.com/brookmccarthy

Your desire to be liked, while very human, is the very same thing that's diluting your difference, killing your visibility, and keeping you from the opportunities you know you're capable of.

In this episode, we dive into a potent cocktail of visibility blocks—generosity, AI, and self-censorship—and how they're quietly sabotaging your marketing, messaging, and leadership.

You'll discover:

• Why getting a new brand that properly represents you won't stop you from hiding in plain sight, even when you love it
• What you should never outsource in this age of AI – and why you need to hold onto this if you want to be the big deal that you know you are.
• You think people are hiring your services – what your clients are actually buying when they hire you.
• The one powerful shift that will unlock your ability to speak with boldness, clarity, and unshakable self-trust.

If you’re ready to be seen, truly heard, and finally own your place as a leader in your field, without the constant overthinking, then join me inside my Ignite Visibility Accelerator: https://www.hustleandheart.com.au/ignite/

If you’ve ever hesitated before hitting 'publish' or rewritten a caption a bajillion times, you’re not alone.

Especially if you're feeling immense self-consciousness, and you're excellent at overthinking your content, you're going to LOVE this episode.

Because we're exploring how the very thing you’re avoiding is the key that will unlock your lead generation, help you attract the perfect-fit people, turbocharge your profits, and make a (far) bigger impact.

In this episode, we unpack why stepping into the spotlight is a non-negotiable in the AI digital age of marketing.

In this episode, you'll learn

• Why self-censorship is keeping you invisible — and how to break free while feeling excited about what you're sharing.
• The most important lessons I discovered in 'the Year I Lost My Business Mojo'.
• Why the next evolution of marketing demands you at the center and the secret to doing this in a way that avoids you hating marketing.
• Two distinct marketing approaches — one client-focused, one personality-led — and how to choose what works best for you.

If you’re ready to stop second-guessing and start showing up with confidence, join me for Reputation Revolution, a 2-day live course designed to help you step up and stand out: hustleandheart.thrivecart.com/reputation-revolution

Comparing ourselves to our competitors often provokes complex or difficult emotions. You know you "shouldn't" compare, but let's face it, that's almost impossible sometimes.

In this episode, we're taking a fresh approach to those difficult feelings to transform these into new coaching tools to inspire our growth, our innovation, and our peace.

You'll learn:

• How to eject your competitors from squatting in your most valuable real estate – your brain.
• Why being different is better than being better.
• The surprising strategy for innovation in your service delivery, marketing, and branding.
• The difference between unhealthy and healthy competition.
• Practical tips for setting achievable, measurable goals that keep you motivated.
• Why we need to stop judging our emotions.
• How to turn competitiveness into a powerful, positive force.

Want to stand out in this digital landscape? Join me at Reputation Revolution, a 2-day live course to equip you with the strategies to do so: https://hustleandheart.thrivecart.com/reputation-revolution/

Today, we dismantle the biggest myth in business - that hard work and expertise will automatically translate to income – if that were true, far more talented business owners would be thriving right now.

Together, we rethink how to earn consistent 10K+ months in your business, not by working harder or earning more qualifications, but by shifting how you approach sales, marketing, and profitability.

You'll learn:

• My mindset shift in mid-2024 that enabled me to increase revenue by 58% and profit by 84% in just six months
• Why it's so important not to confuse your technical expertise with your business profitability
• The dangers of getting stuck in "apprentice mode" — and why learning more isn’t the answer to creating sustainable business
• The four most sustainable business models for consistent cash flow—without the constant hustle
• Why "the right time” is keeping you stuck, and how to shift your attitude to create stability amid chaos.

If you’re ready to stop playing small and start earning at your full potential, our Hustle & Heart program kicks off on Feb 25.

Join us for six months of strategy, support, and smart business growth: ⁠https://www.hustleandheart.com.au/program108/⁠

Today, we explore the powerful connection between joy and profit. We will rethink the way we approach our work, embracing experimentation, curiosity, and joy as essential tools for creativity, resilience, and earning (waaaaaaaay) more in our business.

You'll learn:

• The surprising connection between experimentation, creativity and growth in business

• How joy makes work regenerative, helping you stay motivated without relying on willpower or endless hustle

• The power of the Momentum Effect – layering marketing campaigns, free and low-cost content events, and diverse offers, to build an engaged ecosystem around your business

• Practical ways to make joy part of your daily routine

• How to be your own hype girl – and why this is imperative

• Why conversations are the real currency of growth, and how opening more doors can amplify your results

• How joy turns into profit when you combine a light-hearted attitude with strategic action and relentless curiosity

Ready to make business both profitable and enjoyable? Enrollments for my Hustle & Heart program have just opened.

Let's magnify your impact: https://www.hustleandheart.com.au/program108/

Hustle is not the enemy. But there's a paradox in it, yes? Hustling all day, every day, turns you into a burnt out husk of a person. It's not good, not effective and not sustainable.

Today, we tackle the paradox of hustle - why it’s works when it's paired with heart, strategy, and long-term thinking.

We're rethinking the way we approach growth, ditching the obsession with quick wins, and building businesses that are not just profitable but sustainable and generative.

You'll learn:

• Why so many businesses explode onto the scene and disappear within a year – and how to avoid this
• The dangers of all hustle, no heart — and why the reverse (all heart, no hustle) is just as bad
• How to build a business that isn’t just profitable, but also sustainable and enjoyable
• Why personal branding, thought leadership, and professional reputation are your greatest long-term assets
• The surprising reason so many experienced, talented professionals still struggle to make consistent income
• How to step into bigger earnings, stop underpricing, and build self-trust and confidence as a business owner.

If you’re ready to move beyond the cycle of feast-or-famine and build a business that lasts, you're going to get so.much.value from the Hustle & Heart program. Join us at https://hustleandheart.com.au/program108 

Today, we look at the secret ingredient in your business that's going to turbocharge everything – and if you think joy has no place in the workday, then prepare to have your world rocked.

It's time to rethink the outdated dichotomy that work is drudgery and play is frivolous, and explore how incorporating joy into your daily routines can fuel both your energy as well as your business success.

You'll learn:

• Why joy is a KPI worth tracking, and how it can be a cornerstone of both personal and professional wellbeing

• How to create your own 'joy list' of accessible, low-cost activities that recharge your energy throughout the day

• Why disconnecting self-worth from productivity is crucial to your long-term success, and  includes ditching the belief that rest and rewards must be earned

• How to identify and plug the energy leaks that drain your enthusiasm and focus during the workday

• Why joy is not happiness (and why its fleeting nature makes it even more powerful and accessible)

• Practical ways to deliberately bring joy into your business operations, from marketing to client interactions

• How to pluck out worry and replace it with joy

Ready to infuse your work with more energy, enthusiasm, and creativity? Tune in to discover how joy powers people, and people power business.

Download my free Aligned Goal Setting training to put this momentum into action: https://www.hustleandheart.com.au/yes/

Today, we challenge the lessons you learned at school that are holding your business growth back.

Outdated beliefs about selflessness, modesty, and fitting in have a real impact on your relationship with power. If you want to earn more, and build your business on your terms, then it's time to embrace the season's theme of "the Summer of Selfish."

You'll learn:

• Why turning insults into assets is the ultimate power move 

• Why putting yourself first isn’t selfish — and why believing selfish is an insult is keeping you stuck and small
• Why we burnout because of the myth of meritocracy and why working harder is not going to build the business you want

• Why “let your work speak for itself” is one of the most damaging lies — and how to become your own best advocate rather than feeling like a braggard 

• How the competency-likability trade-off harms female business owners

• The dangers of trying to be likeable on the internet.

It's free to free yourself from the shackles of school, overcome outdated ideas, and build a business that works to your strengths, centres your values, and gives you what you need to thrive.

Download my free Aligned Goal Setting training to put this momentum into action: https://www.hustleandheart.com.au/yes/

Season five is themed "The Summer of Selfish," exploring why embracing selfishness might be the unconventional path to unlock generosity, joy, and profitability.

Have you ever wondered how turning judgments into assets could change your life? Or why clashing values — like generosity and being taken seriously by others — might actually be the key to your next breakthrough? (It's not what you think.)

We cover:

• Why judging our desires is like driving with the handbrake on, and how to shift this to unlock stunning results far faster and with much less angst.
• The surprising connection between joy and profit.
• The truth about “realistic” goals — and why being realistic might just kill your dreams.
• The damaging effects of three really common words that owners often use, and why it’s time to let them go.
• Practical steps to identify the voices that hold you back—whether they come from your past or society—and how to replace judgment with self-compassion.

If you’ve been giving away your power by looking for permission or comparing yourself to others, you’ll learn how to reclaim your authority and own your desires unapologetically.

Curious about collapsing your timeline for success, setting aligned goals, and redefining your business on your own terms? Season 5 promises to challenge your beliefs and inspire you to make bold, values-based choices in your work and life.

Resources mentioned:

Free video training: Aligned Goal Setting and Planning that *actually* works.