Selling you ideas, expertise, approach, and perspective too leads to feelings of 'pick me', which might make us feel that we are the product. Personal branding advice often encourage this - to package yourself. Which means rejection can feel very very personal.

But here’s the truth: you are not for sale. In this episode, we explore what it really means to claim your authority without reducing yourself to a transaction.

You’ll learn:

• The hidden danger of wanting to liked online and how we mistake popularity for success.
• Why expertise isn’t about credentials or certificates.
• The surprising shift that helps people take you seriously.
• How to stop competing on price (and start leading with value).
• What the boldest leaders do differently when positioning themselves.
• How to make business feel less personal and more personal at the same time, to stand out without fearing rejection.
• The one thing that makes your expertise timeless — even in a changing world.

You are not a commodity. You are a leader, and it’s time to position yourself that way.