Home
Categories
EXPLORE
True Crime
Comedy
Business
Society & Culture
History
Sports
Health & Fitness
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/91/aa/7b/91aa7bdb-30cb-0638-1d5f-008664a8e8cb/mza_5842334094804892873.png/600x600bb.jpg
Marketing Your Way Podcast
Anastasiia Mann
25 episodes
2 days ago
Are you a marketing executive who enjoys your 9-to-5 but feels a pull for more creative freedom and flexibility? Maybe you’re a graphic designer, ready to stop building someone else’s brand and start your own. Or perhaps you’re a PR professional who loves the industry but is tired of the agency hustle, knowing deep down there’s something more waiting for you. How do you start your own marketing business? Can you really turn your creative expertise into a successful agency? Where do you begin when it comes to pricing your services, finding clients, or taking that leap from corporate to entrepreneur? Welcome to Marketing Your Way Podcast with Anastasiia Mann, where we tackle not just the logistics of starting and scaling a marketing business, but also the mindset shifts that make it possible. This journey begins in your mind, and I’m here to help you build the confidence, clarity, and courage to take that next step. Hosted by yours truly Anastasiia Mann, a marketing strategist and an agency owner who’s living her version of the American Dream, this show answers the questions you’ve been Googling, with actionable advice and real stories from those who have successfully made the transition — and as a bonus, all of this is delivered with a Ukrainian accent. If you’re ready to challenge your limits, unlock more freedom, and build the business of your dreams, you’re in the right place. Hit subscribe so you never miss an episode, and visit www.MarketingYourWayPodcast.com for show notes, resources, and a community that’s here to support you.
Show more...
Careers
Business,
Marketing,
Entrepreneurship
RSS
All content for Marketing Your Way Podcast is the property of Anastasiia Mann and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Are you a marketing executive who enjoys your 9-to-5 but feels a pull for more creative freedom and flexibility? Maybe you’re a graphic designer, ready to stop building someone else’s brand and start your own. Or perhaps you’re a PR professional who loves the industry but is tired of the agency hustle, knowing deep down there’s something more waiting for you. How do you start your own marketing business? Can you really turn your creative expertise into a successful agency? Where do you begin when it comes to pricing your services, finding clients, or taking that leap from corporate to entrepreneur? Welcome to Marketing Your Way Podcast with Anastasiia Mann, where we tackle not just the logistics of starting and scaling a marketing business, but also the mindset shifts that make it possible. This journey begins in your mind, and I’m here to help you build the confidence, clarity, and courage to take that next step. Hosted by yours truly Anastasiia Mann, a marketing strategist and an agency owner who’s living her version of the American Dream, this show answers the questions you’ve been Googling, with actionable advice and real stories from those who have successfully made the transition — and as a bonus, all of this is delivered with a Ukrainian accent. If you’re ready to challenge your limits, unlock more freedom, and build the business of your dreams, you’re in the right place. Hit subscribe so you never miss an episode, and visit www.MarketingYourWayPodcast.com for show notes, resources, and a community that’s here to support you.
Show more...
Careers
Business,
Marketing,
Entrepreneurship
Episodes (20/25)
Marketing Your Way Podcast
Ep 24: Two Decades of Brand Evolution: Inside Corcoran’s Human-First Marketing with CMO Christina Panos
What does it take to build a timeless brand that still feels deeply personal? In this episode, Christina Panos, Chief Marketing Officer of The Corcoran Group, joins Anastasiia to share how she’s spent over 20 years shaping one of the most emotionally resonant brands in real estate. From redefining Corcoran’s identity after Barbara Corcoran’s departure to leading a 65-person creative team, Christina shares what it means to build a human-first brand in a data-driven world. She opens up about the power of storytelling, the role of emotion in marketing, and how automation and AI are helping her team create more space for meaningful work. Christina also gets candid about balancing motherhood and leadership in New York City — and how her definition of success has evolved through each season of her life. In This Episode, We Talk About: ✔️ How Christina transitioned from journalism to advertising — and what drew her to brand storytelling ✔️ The philosophy behind Corcoran’s “Live Who You Are” campaign and why emotion is the most powerful marketing strategy ✔️ Why building team culture starts with joy, trust, and open communication ✔️ How Corcoran uses marketing automation to free up agents for human connection ✔️ Christina’s honest perspective on motherhood, leadership, and redefining success ✔️ The one thing AI will never replace — human creativity Connect with Christina: • Linkedin • Instagram • Website   Connect with Anastasiia: • Weekly newsletter for women in marketing: Subscribe here • Instagram @anastasiia_mann & LinkedIn • Website: www.marketingyourwaypodcast.com   Join the Marketing Your Way Community AI and automation are changing marketing faster than ever — but you don’t have to figure it out alone. That’s why I created the Marketing Your Way Community on Slack: a free space where women in marketing can share AI tools, swap automation workflows, and run ideas past each other. Whether you’re leading a corporate team, running an agency, or freelancing on your own, you’ll find support, inspiration, and real-world examples you can put into action right away. It’s free, it’s collaborative, and it’s built to help you work smarter, not harder. Join us here: www.marketingyourwaypodcast.com/community Thank you to our affiliate partners: This episode is brought to you in partnership with two of my favorite tools for building and managing a marketing business: ✔️ AI Playbook - my favorite community for learning how to actually use AI to simplify your business and gain back 5 to 10 hours a week by automating your workflows. It’s hands-down the best resource I’ve found for marketers and entrepreneurs who want to leverage tools like ChatGPT, Claude, Relay, and more — without needing a tech degree. Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next. Episode Website  
Show more...
2 days ago
56 minutes

Marketing Your Way Podcast
From Side Hustle to Scaled Strategy: Vanessa Suarez on Building a Marketing Agency That Grows With You
What happens when your side hustle starts as a class project… and slowly grows into a full-fledged marketing agency? In this episode, I’m joined by Vanessa Suarez, the founder and Chief Marketing Officer of VCD Marketing — a boutique agency that gives service-based businesses the strategy, structure, and support of an in-house marketing team (without the overhead). Vanessa didn’t plan on becoming a business owner. She spent years in fundraising, studied graphic design, and was building her career in higher education when a professor saw her potential and encouraged her to form an LLC. From there, one small project led to another — until the “side hustle” became a calling. In our conversation, we talk about: ✔️The emotional moment she decided to leave her full-time job ✔️Why strategy should always come before execution ✔️Signs a business is ready to invest in marketing ✔️The biggest mistake early-stage entrepreneurs make ✔️Building a lean freelance team that supports real growth ✔️Why your personal brand still matters — even in a referral-based business Vanessa’s perspective is grounded, thoughtful, and full of permission to build your business in a way that works for you. Whether you’re starting your journey or scaling your services, this episode is your reminder: you don’t have to have it all figured out to begin. Connect with Vanessa • Linkedin • Instagram • Website Connect with Anastasiia: • Weekly newsletter for women in marketing: Subscribe here • Instagram @anastasiia_mann & LinkedIn • Website: www.marketingyourwaypodcast.com Join the Marketing Your Way Community AI and automation are changing marketing faster than ever — but you don’t have to figure it out alone. That’s why I created the Marketing Your Way Community on Slack: a free space where women in marketing can share AI tools, swap automation workflows, and run ideas past each other. Whether you’re leading a corporate team, running an agency, or freelancing on your own, you’ll find support, inspiration, and real-world examples you can put into action right away. It’s free, it’s collaborative, and it’s built to help you work smarter, not harder. Join us here: www.marketingyourwaypodcast.com/community Thank you to our affiliate partners: This episode is brought to you in partnership with two of my favorite tools for building and managing a marketing business: ✔️ AI Playbook - my favorite community for learning how to actually use AI to simplify your business and gain back 5 to 10 hours a week by automating your workflows. It’s hands-down the best resource I’ve found for marketers and entrepreneurs who want to leverage tools like ChatGPT, Claude, Relay, and more — without needing a tech degree. Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next. Episode Website    
Show more...
1 week ago
1 hour 6 minutes

Marketing Your Way Podcast
Rising Fast: Learning to Lead Early in Your Marketing Career with Addison Cursey
What does it really take to rise fast in your career — to step into leadership earlier than expected and do it with confidence, grace, and heart? In this episode, Anastasiia sits down with Addison Cursey, Chief Marketing Officer at the Winter Park Chamber of Commerce, to talk about what it means to grow quickly in leadership and build influence without losing your authenticity. Addison shares how she blended creativity and strategy to become a leader early in her career — and what she’s learned about dependability, trust, and showing up fully in every role. She opens up about navigating imposter syndrome, learning to delegate, and building credibility with a multigenerational team. You’ll also hear Addison’s take on: ✔️ The difference between mentors and sponsors (and why you need both) ✔️ How to manage people who are older or more experienced than you ✔️ Why you should lead before you have the title ✔️ How storytelling can strengthen both your marketing and your leadership ✔️ The importance of rest rituals to prevent burnout It’s an inspiring, down-to-earth conversation about rising fast, leading with confidence, and staying grounded along the way. Connect with Addison ✔️LinkedIn: Addison Cursey ✔️ Winter Park Chamber YouTube Channel     Connect with Anastasiia: • Weekly newsletter for women in marketing: Subscribe here • Instagram @anastasiia_mann & LinkedIn • Website: www.marketingyourwaypodcast.com   Join the Marketing Your Way Community AI and automation are changing marketing faster than ever — but you don’t have to figure it out alone. That’s why I created the Marketing Your Way Community on Slack: a free space where women in marketing can share AI tools, swap automation workflows, and run ideas past each other. Whether you’re leading a corporate team, running an agency, or freelancing on your own, you’ll find support, inspiration, and real-world examples you can put into action right away. It’s free, it’s collaborative, and it’s built to help you work smarter, not harder. Join us here: www.marketingyourwaypodcast.com/community   Thank you to our affiliate partners: This episode is brought to you in partnership with two of my favorite tools for building and managing a marketing business: ✔️ Full Focus Planner — the only paper planner that’s ever helped me actually feel more in control of my time. Created by productivity expert Michael Hyatt, this planner is designed to help you set clear goals, stay focused on what matters most, and finally break free from the never-ending to-do list cycle. ✔️ Airtable — My go-to tool for organizing client projects, content calendars, and podcast production. If spreadsheets and Dropbox had a baby, it would be Airtable.   Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next. Episode Website    
Show more...
1 month ago
50 minutes

Marketing Your Way Podcast
Boundaries, Burnout, and Building a PPC Agency: Kim Wright’s Story of Reinvention
After years in high-pressure agency roles, working in male-dominated industries and managing multimillion-dollar ad budgets, Kim Wright reached a breaking point. She knew the burnout wasn’t sustainable — and she knew she wanted more control, more integrity, and more freedom in her work. Today, she’s the founder of Big Pecan PPC, a boutique Google Ads agency where she helps clients across the U.S. and internationally — all from her home in Texas (complete with a few cows on her ranch). In this candid conversation, Kim shares how she overcame self-doubt, found her voice, and built a business around her values. If you’ve ever questioned whether you’re “qualified enough” to go out on your own, this episode is for you. 1️⃣ How Kim navigated burnout and a toxic work culture in the automotive space 2️⃣ The mentors who helped her rebuild her confidence 3️⃣ Her decision to leave a director-level agency role and go freelance 4️⃣ Why boundaries and mutual respect are now non-negotiable in her business 5️⃣ The mindset shift that helped her finally believe she was ready 6️⃣ Her take on the future of Google Ads, AI search updates, and PPC trends Connect with Kim • LinkedIn: Kimberly Wright • Email: kim@bigpecanppc.com   Connect with Anastasiia: • Weekly newsletter for women in marketing: Subscribe here • Instagram @anastasiia_mann & LinkedIn • Website: www.marketingyourwaypodcast.com   Join the Marketing Your Way Community AI and automation are changing marketing faster than ever — but you don’t have to figure it out alone. That’s why I created the Marketing Your Way Community on Slack: a free space where women in marketing can share AI tools, swap automation workflows, and run ideas past each other. Whether you’re leading a corporate team, running an agency, or freelancing on your own, you’ll find support, inspiration, and real-world examples you can put into action right away. It’s free, it’s collaborative, and it’s built to help you work smarter, not harder. Join us here: www.marketingyourwaypodcast.com/community   Thank you to our affiliate partners: This episode is brought to you in partnership with two of my favorite tools for building and managing a marketing business: Squarespace — The all-in-one platform I recommend for building your first business website. Easy to customize, beautifully designed, and no coding required. Airtable — My go-to tool for organizing client projects, content calendars, and podcast production. If spreadsheets and Dropbox had a baby, it would be Airtable.   Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next. Episode Website    
Show more...
1 month ago
33 minutes

Marketing Your Way Podcast
From Oprah Winfrey Network to The League: Dana Bontemps on Redefining Success, Social Impact, and Storytelling That Matters
What does it really mean to build a career that blends purpose, performance, and personal truth? In this episode of the Marketing Your Way Podcast, I sit down with Dana Bontemps, award-winning marketing leader and Chief Marketing Officer at The League. Dana has spent more than 20 years creating campaigns rooted in culture and impact, with leadership roles at VaynerMedia, Starcom/MediaVest, and as Head of Integrated Marketing at OWN: The Oprah Winfrey Network. Her work has earned Anthem, Effie, and even Daytime Emmy Awards — proof that storytelling can be both human and results-driven. Dana opens up about: 1️⃣ Why your lived experience is your greatest edge in an automated world 2️⃣ What it’s really like to step into the Oprah Winfrey Network and work alongside Oprah’s team 3️⃣ How she redefined success after leaving NYC and moving into the nonprofit space 4️⃣ The role of curiosity and kindness in leadership — and how they fuel creativity 5️⃣ What it takes to drive social change in today’s overstimulated content environment Whether you’re in corporate marketing, dreaming about your next chapter, or already building something of your own, Dana’s perspective is a powerful reminder that success doesn’t have to be linear — and that the very things that make you different are what make you valuable. Connect with Dana: • LinkedIn • Instagram Connect with Anastasiia: • Weekly newsletter for women in marketing: Subscribe here • Instagram @anastasiia_mann & LinkedIn • Website: www.marketingyourwaypodcast.com Join the Marketing Your Way Community AI and automation are changing marketing faster than ever — but you don’t have to figure it out alone. That’s why I created the Marketing Your Way Community on Slack: a free space where women in marketing can share AI tools, swap automation workflows, and run ideas past each other. Whether you’re leading a corporate team, running an agency, or freelancing on your own, you’ll find support, inspiration, and real-world examples you can put into action right away. It’s free, it’s collaborative, and it’s built to help you work smarter, not harder. Join us here: www.marketingyourwaypodcast.com/community Thank you to our affiliate partners: ✔️ Make.com lets you connect the apps you already use — like Gmail, Airtable, Slack, or Canva — and build automations that run on autopilot. Think: new client signs a contract, and instantly their info gets added to your CRM, a welcome email goes out, and a Slack notification pings your team — all without you lifting a finger. Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.Episode Website    
Show more...
1 month ago
46 minutes

Marketing Your Way Podcast
Smarter Marketing with AI & Automations: How to Streamline Workflows in Corporate, Agencies, and Freelance
Marketing today feels heavier than ever — more platforms to post on, more reports to deliver, more pressure to perform. But here’s the good news: AI and automations can take the overwhelm off your plate and free you up to focus on the work that actually moves the needle. In this solo episode, I share how AI and automation can streamline marketing at every level — whether you’re leading a corporate department, running an agency, or freelancing on your own. From onboarding team members to reporting dashboards, content repurposing to client onboarding flows, you’ll walk away with practical ideas you can start implementing right away. Here’s what you’ll hear in this episode: ✔️ A personal story about how automation saved my agency 10–15 hours each month on social media scheduling. ✔️ The big shift happening in marketing and why “working harder” isn’t sustainable anymore. ✔️ How corporate marketing leaders can use AI for onboarding, internal Q&A, meeting notes, and reporting. ✔️ Ways agencies can leverage automations for client onboarding, content planning, repurposing, and reporting. ✔️ How freelancers can set up automations to handle lead capture, proposals, invoicing, and content scheduling. ✔️ The mindset shift: why automation doesn’t take away your creativity — it gives it back to you. ✔️ Practical first steps to start automating without overwhelm. Let’s Connect: ✔️ Weekly newsletter for women in marketing: Subscribe here ✔️ Instagram: @anastasiia_mann & LinkedIn ✔️ Website: www.marketingyourwaypodcast.com Join the Marketing Your Way Community AI and automation are changing marketing faster than ever — but you don’t have to figure it out alone. That’s why I created the Marketing Your Way Community on Slack: a free space where women in marketing can share AI tools, swap automation workflows, and run ideas past each other. Whether you’re leading a corporate team, running an agency, or freelancing on your own, you’ll find support, inspiration, and real-world examples you can put into action right away. It’s free, it’s collaborative, and it’s built to help you work smarter, not harder. Join us here: www.marketingyourwaypodcast.com/community Thank you to our affiliate partners: ✔️ Make.com lets you connect the apps you already use — like Gmail, Airtable, Slack, or Canva — and build automations that run on autopilot. Think: new client signs a contract, and instantly their info gets added to your CRM, a welcome email goes out, and a Slack notification pings your team — all without you lifting a finger. Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.Episode Website  
Show more...
1 month ago
28 minutes

Marketing Your Way Podcast
She Marketed the World’s Biggest Brands — Then Rebuilt Her Life From the Inside Out with Roisin Branch
What happens when the career you built — with all the right titles, all the right brands, and all the external success — no longer fits? In this powerful episode, I’m joined by Roisin Branch, former Chief Marketing Officer at Fountain Life (founded by Tony Robbins and Peter Diamandis), who spent 20+ years leading marketing for iconic brands like Equinox, SoulCycle, and BLADE. She jokes that her LinkedIn reads like a Tinder profile for marketers — but in 2021, a near-fatal accident forced her to reevaluate everything. We talk about: • The signs of misalignment that high-achieving women often ignore • Why fear, perfectionism, and “success on paper” can keep you stuck • The moment she realized she was building other people’s dreams — not her own • How to reconnect with your intuition and purpose (including a powerful visualization exercise you can try today) • What to do if you feel like you’re meant for more… but aren’t sure what comes next This one is for the woman quietly wondering, “Is this really it?” The fog might be thick — but clarity comes through momentum. Let’s dive in. Mentions in This Episode: • The Big Leap by Gay Hendricks • Aspire with Emma Grede Podcast • The Diary of a CEO Podcast with Steven Bartlett Connect with Roisin: • LinkedIn • Instagram • YouTube Connect with Anastasiia: • Weekly newsletter for women in marketing: Subscribe here • Instagram: @anastasiia_mann & LinkedIn • Website: www.marketingyourwaypodcast.com   Thank you to our affiliate partners: ✔️ The AI Playbook - my favorite resource for learning how to actually use AI tools like ChatGPT, Claude, and Relay to simplify your business and 5-10 hours every week. ✔️ Full Focus Planner — the only paper planner that’s ever helped me actually feel more in control of my time. Created by productivity expert Michael Hyatt, this planner is designed to help you set clear goals, stay focused on what matters most, and finally break free from the never-ending to-do list cycle. Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next. Episode Website
Show more...
1 month ago
1 hour 5 minutes

Marketing Your Way Podcast
No Resume Needed: Lindsey McFadden, CMO of Stretch Zone, on Leadership, Growth & Letting Your Work Speak
What if your work spoke so loudly… you never needed a resume again? In this episode of Marketing Your Way, I’m joined by Lindsey McFadden, Chief Marketing Officer at Stretch Zone, one of the fastest-growing wellness franchises in the U.S. with over 400 locations and zero closures. Lindsey’s journey from agency life to CMO is filled with powerful lessons on leadership, relationship-building, and redefining work-life balance as a high-performing marketing executive and mom of two. We talk about: · The shift from consultant to in-house CMO ·  Why “doing what you say you’re going to do” is an underrated career strategy ·  Leading an all-female marketing team in a male-dominated industry ·  The myth of work-life balance and what it actually looks like in practice ·  Why Stretch Zone focuses on human connection and “interact before you transact” Whether you’re dreaming of the CMO seat or carving your own path as a creative leader, this conversation will leave you feeling empowered to own your value and trust the work. Connect with Lindsey: LinkedIn Stretch Zone Website Let’s Connect: ✔️ Weekly newsletter for women in marketing: Subscribe here ✔️ Instagram: @anastasiia_mann & LinkedIn ✔️ Website: www.marketingyourwaypodcast.com Thank you to our affiliate partners: ✔️ Relay.ai helps you automate the back-and-forth — the approvals, reminders, follow-ups — so you can actually focus on marketing, not chasing updates or sorting through email threads. ✔️ Full Focus Planner — the only paper planner that’s ever helped me actually feel more in control of my time. Created by productivity expert Michael Hyatt, this planner is designed to help you set clear goals, stay focused on what matters most, and finally break free from the never-ending to-do list cycle. ✔️Squarespace — the all-in-one platform I recommend to every marketer ready to launch their business and finally build a website they’re proud to share. Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.Episode Website
Show more...
2 months ago
34 minutes 27 seconds

Marketing Your Way Podcast
What I Wish I Knew Before Leaving My 9-to-5: A Marketing Founder’s Honest Lessons
If you’re a marketing professional quietly dreaming of working for yourself… this episode is for you. I’m pulling back the curtain on what it really looked like to leave my corporate job and start my own business. From the unexpected fear and messy middle to the lessons I learned the hard way — this is the honest version of entrepreneurship I wish I had heard earlier. In this episode, I share: 1️⃣ The truth about building a business that isn’t linear 2️⃣ Why your first idea won’t be your final one (and that’s okay) 3️⃣ The hidden cost of software overload — and how to start scrappy 4️⃣ The mistake I made when hiring too soon (and how to fix it) 5️⃣ Why sending that newsletter — even when no one replies — matters 6️⃣ The underrated power of word-of-mouth marketing 7️⃣ How to protect your energy and calendar like the CEO you are Whether you’re still in your 9–5, side hustling on nights and weekends, or in the early days of growing your marketing business — consider this your pep talk and permission slip to take the next step. Join the Free Beta Cohort: I’m inviting the first 10 people into a free beta round of my new 1-hour workshop: The 48-Hour Plan to Launch Your Marketing Business No fluff. No overwhelm. Just a clear, confidence-boosting roadmap to help you turn your marketing skills into a real business. ➡️ DM me “Beta Workshop” on Instagram @anastasiia_mann or comment on my latest post to claim your free seat. Let’s Connect: ✔️ Weekly newsletter for women in marketing: Subscribe here ✔️ Instagram: @anastasiia_mann & LinkedIn ✔️ Website: www.marketingyourwaypodcast.com Thank you to our affiliate partners: ✔️ Relay.ai helps you automate the back-and-forth — the approvals, reminders, follow-ups — so you can actually focus on marketing, not chasing updates or sorting through email threads. ✔️ The AI Playbook - My favorite community for learning how to actually use AI to simplify your business and gain back 5 to 10 hours a week by automating your workflows. ✔️ Airtable is my go-to platform for managing everything in my business, from content calendars and lead tracking to client deliverables and team tasks. It’s like a spreadsheet and a project management tool had a very smart baby — one that’s customizable, easy to use, and actually fun to look at. Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.Episode Website
Show more...
2 months ago
28 minutes 11 seconds

Marketing Your Way Podcast
The Lie of the Career Ladder: Kathleen Ross on Finding Freedom, Leadership, and AI
What if the career ladder you’ve been climbing… isn’t actually taking you where you want to go? This week on Marketing Your Way, I’m joined by Kathleen Ross — award-winning CMO, creative leader, and fractional brand strategist — for a real and refreshing conversation about what it really takes to build a career that aligns with your life. From publishing to product launches, from corporate burnout to reinvention, Kathleen has seen it all. She’s worked with some of the world’s most iconic brands — BMW, Vera Wang, MONAT — and now helps marketing teams navigate creative leadership and AI innovation on their own terms. We talk about: 1️⃣ Why the traditional “career ladder” is a myth (and what your career probably looks like instead) 2️⃣ Kathleen’s transition from publishing to global marketing leadership 3️⃣ The hard lessons burnout taught her — and how she rebuilt her career with intention 4️⃣ The realities of entrepreneurship vs. corporate (spoiler: neither is the “easy” path) 5️⃣ How AI is changing the game for marketers — and why women must be part of the conversation Plus: Tap dancing, side hustles, leadership lessons, and how to stay creatively inspired when life gets loud. Connect with Kathleen: · Instagram: @kathleenrosscreative · LinkedIn: Kathleen Ross · Website: www.kathleenrosscreative.com   Resources & Mentions: ✔️Book: Time Traps by Todd Duncan* ✔️FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here Join the Marketing Your Way Community This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working. Inside the group, we: ✔️ Share campaign wins and lessons learned ✔️ Trade resources, tools, and automation tips ✔️ Host casual Zoom chats and brainstorm sessions ✔️ Support each other’s growth — whatever that looks like Come as you are → Join here Liked This Episode? Leave a review, share with a friend, or tag us on Instagram @anastasiia_mann to tell us your favorite takeaway. Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next. *This is an affiliate link - I only recommend tools I use and love.Episode Website  
Show more...
3 months ago
59 minutes 37 seconds

Marketing Your Way Podcast
The Power of Personal Newsletters (And Why Your Brand Needs One)
If your marketing emails feel like they’re going into the void — low open rates, no replies, and zero connection — you’re not alone. In this episode, I’m breaking down why personal newsletters are the most powerful email marketing strategy in 2025 and how they can transform your relationship with your audience. Forget the polished campaigns packed with links — what your subscribers really want is a story, a human voice, and an authentic connection. What You’ll Learn: 1️⃣ Why email isn’t dead—it’s just evolved 2️⃣ How personal, story-driven emails outperform polished campaigns 3️⃣ The rise of personal newsletters and why they’re changing the game 4️⃣ 3 big email marketing trends to watch in 2025 5️⃣ A step-by-step framework to launch your own personal newsletter   Subscribe to my Marketing Your Way Newsletter for weekly insights: www.marketingyourwaypodcast.com/newsletter   Join the Marketing Your Way Community This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working. Inside the group, we: ✔️Share campaign wins and lessons learned ✔️Trade resources, tools, and automation tips ✔️ Host casual Zoom chats and brainstorm sessions ✔️ Support each other’s growth — whatever that looks like Come as you are → Join here   Want more behind the scenes? Follow along on Instagram or LinkedIn   Thank you to our affiliate partner FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here   Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.Episode Website
Show more...
3 months ago
20 minutes 28 seconds

Marketing Your Way Podcast
From Solo Freelancer to Leading a Women-Led Agency — Cara Chatellier on Scaling with Soul, Strategy, and a Little AI
In this inspiring episode, I sit down with Cara Chatellier, the founder and creative director of Bubbly Creative, a boutique marketing agency that helps women-led brands in the health and wellness space grow with clarity, personality, and ease. Cara’s story starts in Madrid, freelancing with just a laptop and one client — and has grown into a fully remote, women-run agency serving purpose-driven businesses across the U.S. We talk about building a business that fits your life (not the other way around), the hard lesson of letting go of misaligned clients, how to lead a values-driven team, and the small but mighty marketing fixes that can actually move the needle. Whether you’re just starting out or growing your own business, this conversation is packed with real talk, smart advice, and heartfelt encouragement. 5 Key Takeaways: Your gut is your greatest business asset. If it feels off from the beginning — it probably is. You don’t need to do everything to grow. You just need to do the right things consistently. Letting go of the wrong client creates space for the right one. That one bold move can unlock everything. AI tools like ChatGPT can support your brand voice — not replace it. Use transcripts and context to train smarter. Leadership starts with relationships. A remote team can still feel close when built with intention, trust, and empathy. Connect with Cara: Website: bubblycreative.com Instagram: @bubblycreativema LinkedIn: Cara Chatellier Resources & Mentions: ✔️Book: StoryBrand by Donald Miller* ✔️FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here Join the Marketing Your Way Community This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working. Inside the group, we: ✔️ Share campaign wins and lessons learned ✔️ Trade resources, tools, and automation tips ✔️ Host casual Zoom chats and brainstorm sessions ✔️ Support each other’s growth — whatever that looks like Come as you are → Join here Liked This Episode? Leave a review, share with a friend, or tag us on Instagram @anastasiia_mann to tell us your favorite takeaway. Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next. *This is an affiliate link - I only recommend tools I use and love.Episode Website  
Show more...
3 months ago
46 minutes 8 seconds

Marketing Your Way Podcast
Owning Your Value: How Chanel Milian Built a Career in Marketing & Luxury Real Estate Sales on Her Terms
What does it look like to grow your career — on purpose — and pivot into something completely new, even after years of success? In this episode, I sit down with Chanel Milian, a luxury Realtor in Miami and the current in-house sales executive for The WELL Residences in Coconut Grove. But before she stepped into sales, Chanel spent over a decade leading marketing strategy and consulting for some of the most prestigious real estate developments in Miami — from One Thousand Museum to 57 Ocean and more. We talk about how Chanel moved from marketing coordinator to marketing director, and eventually made the leap into sales — building her brand, her confidence, and her career one brave move at a time. Whether you’re dreaming of your next chapter, navigating a pivot, or just need a reminder that reinvention is possible — you’ll find inspiration, honesty, and strategy in this full-circle conversation. In This Episode, You’ll Learn: ✔️ How Chanel grew her career across top real estate firms — without a “perfect” plan ✔️ What gave her the confidence to transition from marketing to real estate sales ✔️ What’s actually working right now in luxury real estate marketing ✔️ How she uses AI to stay efficient and creative in her business ✔️ Why building your personal brand can be harder — and more powerful —than people think ✔️ The mindset shift that helped her stop waiting for permission and start asking for what she really wanted Connect with Chanel Milian: ✔️  Instagram: @chanelhuntermilian ✔️  Website Resources & Mentions: ✔️  Book: The Gap and The Gain by Dan Sullivan & Dr. Benjamin Hardy* Liked This Episode? Leave a review, share with a friend, or tag us on Instagram @anastasiia_mann to tell us your favorite takeaway. Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next. *This is an affiliate link - I only recommend tools I use and love.Episode Website  
Show more...
3 months ago
1 hour

Marketing Your Way Podcast
Client Boundaries, Business Systems, and the Hard Lesson I Just Learned
Ever said yes to a client arrangement that felt off — but you did it anyway? This week, I’m sharing a raw and honest behind-the-scenes of a decision I made from scarcity… and the ripple effect it had on my energy, time, and business model. In this solo episode, I walk you through: ✔️ The boundary I broke (and why I did it) ✔️ How project-based work can become a hidden trap for marketers and creatives ✔️ Why resentment is a red flag, not a failure ✔️ What happened on my NC vacation that made me realize my systems aren’t working ✔️ How I’m using Dripify* to grow my real estate marketing business and book dream podcast guests Whether you’re a freelancer, marketing consultant, or creative director navigating your own business journey — this episode is a reminder that boundaries are not just personal… they’re strategic.   Mentions & Resources: ✔️Dripify.io – LinkedIn automation tool I’m using* ✔️Join the Marketing Your Way Community This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working. Join here   Want more behind the scenes? Follow along on Instagram or LinkedIn   Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.   *This is an affiliate link - I only recommend tools I use and love.Episode Website  
Show more...
4 months ago
14 minutes 34 seconds

Marketing Your Way Podcast
The Simple Daily Habit That Can Change Your Life (No Big Leap Required)
In today’s solo episode, I’m diving into a mindset shift that changed everything for me: learning to measure from the Gain, not the Gap. If you’ve ever felt like you’re not doing enough, or like your dreams are always just out of reach — this is the episode you didn’t know you needed. I’m sharing: ✔️Why so many women quit right before things start working ✔️ How to know if you’re in the Gap (and how to shift out of it) ✔️ The “30-Minute Momentum Practice” that can help you stay consistent — even when life feels busy ✔️ Actionable mindset tools to build self-trust, spark clarity, and create real progress in your work and life You don’t need to leap. You just need to move. Let’s start today. Resources Mentioned: The Gap and The Gain by Dan Sullivan & Dr. Benjamin Hardy 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy Join the Marketing Your Way Community This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working. Inside the group, we: ✔️ Share campaign wins and lessons learned ✔️ Trade resources, tools, and automation tips ✔️ Host casual Zoom chats and brainstorm sessions ✔️ Support each other’s growth — whatever that looks like Come as you are → Join here   Want more behind the scenes?  Follow along on Instagram or LinkedIn   Thank you to our affiliate partner: FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next.Episode Website
Show more...
4 months ago
22 minutes 34 seconds

Marketing Your Way Podcast
What No One Tells You About Being a Woman in Marketing Today
What’s it really like to be a woman in marketing today? In this candid 10-minute shortie episode (recorded from a cozy cabin in North Carolina with kids playing in the background and my husband—bless him—cooking dinner), I’m sharing the unfiltered truth about the pressure, the people-pleasing, and that quiet voice inside that keeps whispering: “There’s more.” If you’ve been feeling emotionally drained, creatively disconnected, or quietly questioning your path… this one’s for you. You might not need a business plan today—you might just need this episode. P.S. There’s a moment where my “remove background noise” tool didn’t quite work, and you can hear my kids chatting in the background. The first person who DMs me on Instagram @anastasiia_mann with the correct time stamp? You’ll get a $25 Starbucks gift card—because there’s no such thing as too much coffee in the marketing world. ☕️     What You’ll Learn: The emotional and mental load women in marketing carry daily Why burnout often shows up quietly (and why we miss the signs) How people-pleasing patterns affect your career growth What it means when your creativity starts to fade Why “wanting more” doesn’t make you ungrateful Mentioned in This Episode: Free download: A Marketing Career Reinvention Plan Join the Marketing Your Way Community This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working. Inside the group, we: Share campaign wins and lessons learned Trade resources, tools, and automation tips Host casual Zoom chats and brainstorm sessions Support each other’s growth — whatever that looks like Come as you are → Join here   Want more behind the scenes?  Follow along on Instagram or LinkedIn   Thank you to our affiliate partner FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here   Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next. Episode Website
Show more...
4 months ago
10 minutes 3 seconds

Marketing Your Way Podcast
Marketing Trends I’m Watching Right Now (And How They Might Impact Your Career)
In this solo episode, I’m sharing five major trends that are reshaping the marketing industry — and what they actually mean for your career. From personal branding to AI, from fractional work to ethical messaging, this is your inside look at how the landscape is shifting… and how to stay not just relevant, but aligned. Whether you’re in a corporate role and craving more freedom, freelancing on the side, or growing your own business, these trends will help you make smarter, more intentional moves in your next chapter.   What You’ll Learn: Why personal branding is becoming non-negotiable (even if you’re still employed) How to use AI to support your creativity, not replace it The rise of freelance and fractional roles — and how to know if you’re ready A new form of “quiet ambition” that’s quietly building big things Why ethical, human-centered marketing is the new gold standard If you’re feeling the nudge to explore something more in your marketing career, this episode will give you clarity, confidence, and momentum.   Mentioned in This Episode: Free download: A Marketing Career Reinvention Plan   Join the Marketing Your Way Community This free Facebook group is for women in marketing and creative roles who want to stay inspired, supported, and sharp — no pressure to start a business, just real talk, creative trends, and honest conversations about what’s working. Inside the group, we: Share campaign wins and lessons learned Trade resources, tools, and automation tips Host casual Zoom chats and brainstorm sessions Support each other’s growth — whatever that looks like Come as you are → Join here   Want more behind the scenes?  Follow along on Instagram or LinkedIn   Thank you to our affiliate partner FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here   Subscribe & Review Don’t miss what’s next — hit follow, leave a quick review, and share this episode with a fellow marketer who’s quietly dreaming of what’s next. Episode Website
Show more...
5 months ago
28 minutes 2 seconds

Marketing Your Way Podcast
How to Build a Brand That Connects: Storytelling, Messaging & Starting Small with Hanna-Mari Kirs
What if the clarity you’re craving in your brand already lives inside of you—just waiting to be shaped into a story that actually connects? In today’s episode, I’m joined by Hanna-Mari Kirs, brand narrative strategist and founder of Heroes and Guides. We talk about what really matters in the early days of business-building (hint: it’s not your Instagram handle), how to find your voice as a purposeful entrepreneur, and why storytelling isn’t just a buzzword—it’s the heart of a brand that converts. What You’ll Learn: Why your philosophy is more important than your business name The magic of talking to just 5 potential clients before you build anything How storytelling helps your audience tell themselves a new story (the one that inspires them to buy) If you’re in the early stages of launching your marketing business—or revisiting your brand from a place of deeper alignment—this episode is for you. Mentioned in This Episode: Building a StoryBrand by Donald Miller Hanna-Mari’s upcoming course: Get Your Story Straight 👉 Join the waitlist here: heroesandguides.com/yourway — and get 30% off as a listener of this podcast! Connect with Hanna-Mari: 🌐 Website: heroesandguides.com 📲 Instagram Join the Marketing Your Way Community This is a space for women in marketing and creative roles to stay sharp, stay supported, and stay inspired. Whether you lead a team, run freelance projects, or work inside a brand or agency — you’re welcome here. Inside the group, we: Share marketing insights, campaign wins, and lessons learned Post weekly industry news, creative trends, and AI tools worth trying Talk about how real marketers are streamlining their work with tech Host casual Zoom chats to ask questions, bounce ideas, and learn together There’s no pressure to start a business or change careers. This is simply a place to connect with smart, like-minded women who get it — and share what’s really working in the world of modern marketing. Join now! Thank you to our affiliate partner: 1. FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal here. Want more behind-the-scenes? Connect with me on Instagram or Linkedin  Subscribe & Review Don’t miss what’s next — be sure to subscribe, leave a review on Apple Podcast or Spotify, and share this episode with someone who needs the nudge. *This page contains an affiliate links, which means I may earn a commission if you sign up through it. I only share tools I trust and recommend.Visit the episode page
Show more...
5 months ago
49 minutes 47 seconds

Marketing Your Way Podcast
You’re Already Qualified: How to Package Your Corporate Experience into Services That Sell
Wondering if your corporate marketing experience is enough to start your own business? (Spoiler alert: it is.) In this solo episode, Anastasiia Mann walks you through exactly how to turn the skills, wins, and real-world results from your 9-to-5 into a profitable, client-ready service. Whether you’re still working full-time or quietly building your side hustle, this episode will help you reframe what you already know — and confidently start selling it. You’ll learn: Why your resume isn’t the best reflection of your value — and what is How to spot your “hidden” superpowers from corporate life A simple 4-step framework to craft a service that people want to buy How to confidently talk about what you do (without feeling awkward) Why people will pay you — even if it feels “too simple” or “too easy” right now If you’re a mid-to-senior level marketer who’s ready to build a business that gives you freedom, flexibility, and fulfillment — this one’s for you. Resources Mentioned: FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal here. Join the Marketing Your Way Community This is a space for women in marketing and creative roles to stay sharp, stay supported, and stay inspired. Whether you lead a team, run freelance projects, or work inside a brand or agency — you’re welcome here. Inside the group, we: ✅ Share marketing insights, campaign wins, and lessons learned ✅ Post weekly industry news, creative trends, and AI tools worth trying ✅ Talk about how real marketers are streamlining their work with tech ✅ Host casual Zoom chats to ask questions, bounce ideas, and learn together There’s no pressure to start a business or change careers. This is simply a place to connect with smart, like-minded women who get it — and share what’s really working in the world of modern marketing. Join now! Join the 1-Hr Workshop | The 48-Hour Plan: Launch Your Marketing Business This Weekend If this episode has you thinking, “Okay, I’m ready to do this, but where do I actually start?” — I created something just for you. It’s called The 48-Hour Plan: Launch Your Marketing Business This Weekend — a one-hour workshop that walks you step-by-step through turning your skills into a clear, client-ready service package.In just 48 hours, you’ll be ready to pitch your services and take on your first client — without the overwhelm or overthinking. Save your seat HERE.   Connect with Anastasiia: Instagram @anastasiia_mann Linkedin Anastasiia Mann Website: www.marketingyourwayhub.com Don’t miss what’s next — be sure to subscribe, leave a review on Apple Podcasts or Spotify, and share this episode with someone who needs the nudge. *This page contains an affiliate link, which means I may earn a commission if you sign up through it. I only share tools I trust and recommend.Visit Episode Page
Show more...
5 months ago
34 minutes 41 seconds

Marketing Your Way Podcast
Your First Business Won’t Be Your Last: Stacey Hagen on Reinvention and Real Alignment
Ever feel like the first version of your business isn’t quite it — but you don’t know what “it” is yet? In this episode of Marketing Your Way, Anastasiia sits down with Stacey Hagen, a certified holistic business coach and marketing consultant, to talk about the messy, brave, and ultimately rewarding journey of evolving your business until it feels aligned. After starting out as a life coach, Stacey slowly transitioned into business coaching — and eventually found her true zone of genius supporting entrepreneurs with both mindset and marketing. This conversation is packed with real talk on growth, pivots, and letting your business evolve with you. We cover: Why your first version of a business is just a starting point What it really looked like for Stacey to shift from life coaching to business strategy How to market yourself authentically when you’re still figuring it out Ways to transition out of corporate without burning bridges The mindset shifts required to stop thinking like an employee You’ll also hear Stacey’s smart tip about creating an “Independence Fund” while still employed — and how she used part-time contracting to ease the leap. If you’re feeling pressure to have it all figured out before you start — this episode is your permission slip to take the first step anyway. --- Ready to get started? Sign up for my 48-Hour Plan Workshop: Launch Your Marketing Business This Weekend - a one-hour workshop that walks you step-by-step through turning your skills into a clear, client-ready service package. In just 48 hours, you’ll be ready to pitch your services and take on your first client — without the overwhelm or overthinking. Sign up now at MarketingYourWayPodcast.com/workshop --- Connect with Stacey: 🌐 Website: https://www.createcoachingconsulting.com/ 📲 Instagram: @create_coaching --- Want more behind-the-scenes? Connect with me on Instagram @anastasiia_mann or Linkedin  Don’t miss what’s next — be sure to subscribe, leave a review, and share this episode with someone who needs the nudge. --- Thanks to our episode affiliate partner: 📩 FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal at MarketingYourWayPodcast.com/flodesk ---Episode Page
Show more...
5 months ago
32 minutes 55 seconds

Marketing Your Way Podcast
Are you a marketing executive who enjoys your 9-to-5 but feels a pull for more creative freedom and flexibility? Maybe you’re a graphic designer, ready to stop building someone else’s brand and start your own. Or perhaps you’re a PR professional who loves the industry but is tired of the agency hustle, knowing deep down there’s something more waiting for you. How do you start your own marketing business? Can you really turn your creative expertise into a successful agency? Where do you begin when it comes to pricing your services, finding clients, or taking that leap from corporate to entrepreneur? Welcome to Marketing Your Way Podcast with Anastasiia Mann, where we tackle not just the logistics of starting and scaling a marketing business, but also the mindset shifts that make it possible. This journey begins in your mind, and I’m here to help you build the confidence, clarity, and courage to take that next step. Hosted by yours truly Anastasiia Mann, a marketing strategist and an agency owner who’s living her version of the American Dream, this show answers the questions you’ve been Googling, with actionable advice and real stories from those who have successfully made the transition — and as a bonus, all of this is delivered with a Ukrainian accent. If you’re ready to challenge your limits, unlock more freedom, and build the business of your dreams, you’re in the right place. Hit subscribe so you never miss an episode, and visit www.MarketingYourWayPodcast.com for show notes, resources, and a community that’s here to support you.