Are you a marketing executive who enjoys your 9-to-5 but feels a pull for more creative freedom and flexibility? Maybe you’re a graphic designer, ready to stop building someone else’s brand and start your own. Or perhaps you’re a PR professional who loves the industry but is tired of the agency hustle, knowing deep down there’s something more waiting for you.
How do you start your own marketing business? Can you really turn your creative expertise into a successful agency? Where do you begin when it comes to pricing your services, finding clients, or taking that leap from corporate to entrepreneur?
Welcome to Marketing Your Way Podcast with Anastasiia Mann, where we tackle not just the logistics of starting and scaling a marketing business, but also the mindset shifts that make it possible. This journey begins in your mind, and I’m here to help you build the confidence, clarity, and courage to take that next step.
Hosted by yours truly Anastasiia Mann, a marketing strategist and an agency owner who’s living her version of the American Dream, this show answers the questions you’ve been Googling, with actionable advice and real stories from those who have successfully made the transition — and as a bonus, all of this is delivered with a Ukrainian accent.
If you’re ready to challenge your limits, unlock more freedom, and build the business of your dreams, you’re in the right place.
Hit subscribe so you never miss an episode, and visit www.MarketingYourWayPodcast.com for show notes, resources, and a community that’s here to support you.
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Are you a marketing executive who enjoys your 9-to-5 but feels a pull for more creative freedom and flexibility? Maybe you’re a graphic designer, ready to stop building someone else’s brand and start your own. Or perhaps you’re a PR professional who loves the industry but is tired of the agency hustle, knowing deep down there’s something more waiting for you.
How do you start your own marketing business? Can you really turn your creative expertise into a successful agency? Where do you begin when it comes to pricing your services, finding clients, or taking that leap from corporate to entrepreneur?
Welcome to Marketing Your Way Podcast with Anastasiia Mann, where we tackle not just the logistics of starting and scaling a marketing business, but also the mindset shifts that make it possible. This journey begins in your mind, and I’m here to help you build the confidence, clarity, and courage to take that next step.
Hosted by yours truly Anastasiia Mann, a marketing strategist and an agency owner who’s living her version of the American Dream, this show answers the questions you’ve been Googling, with actionable advice and real stories from those who have successfully made the transition — and as a bonus, all of this is delivered with a Ukrainian accent.
If you’re ready to challenge your limits, unlock more freedom, and build the business of your dreams, you’re in the right place.
Hit subscribe so you never miss an episode, and visit www.MarketingYourWayPodcast.com for show notes, resources, and a community that’s here to support you.
Ep 24: Two Decades of Brand Evolution: Inside Corcoran’s Human-First Marketing with CMO Christina Panos
Marketing Your Way Podcast
56 minutes
1 week ago
Ep 24: Two Decades of Brand Evolution: Inside Corcoran’s Human-First Marketing with CMO Christina Panos
What does it take to build a timeless brand that still feels deeply personal?
In this episode, Christina Panos, Chief Marketing Officer of The Corcoran Group, joins Anastasiia to share how she’s spent over 20 years shaping one of the most emotionally resonant brands in real estate.
From redefining Corcoran’s identity after Barbara Corcoran’s departure to leading a 65-person creative team, Christina shares what it means to build a human-first brand in a data-driven world. She opens up about the power of storytelling, the role of emotion in marketing, and how automation and AI are helping her team create more space for meaningful work.
Christina also gets candid about balancing motherhood and leadership in New York City — and how her definition of success has evolved through each season of her life.
In This Episode, We Talk About:
✔️ How Christina transitioned from journalism to advertising — and what drew her to brand storytelling
✔️ The philosophy behind Corcoran’s “Live Who You Are” campaign and why emotion is the most powerful marketing strategy
✔️ Why building team culture starts with joy, trust, and open communication
✔️ How Corcoran uses marketing automation to free up agents for human connection
✔️ Christina’s honest perspective on motherhood, leadership, and redefining success
✔️ The one thing AI will never replace — human creativity
Connect with Christina:
• Linkedin
• Instagram
• Website
Connect with Anastasiia:
• Weekly newsletter for women in marketing: Subscribe here
• Instagram @anastasiia_mann & LinkedIn
• Website: www.marketingyourwaypodcast.com
Join the Marketing Your Way Community
AI and automation are changing marketing faster than ever — but you don’t have to figure it out alone. That’s why I created the Marketing Your Way Community on Slack: a free space where women in marketing can share AI tools, swap automation workflows, and run ideas past each other.
Whether you’re leading a corporate team, running an agency, or freelancing on your own, you’ll find support, inspiration, and real-world examples you can put into action right away.
It’s free, it’s collaborative, and it’s built to help you work smarter, not harder. Join us here: www.marketingyourwaypodcast.com/community
Thank you to our affiliate partners:
This episode is brought to you in partnership with two of my favorite tools for building and managing a marketing business:
✔️ AI Playbook - my favorite community for learning how to actually use AI to simplify your business and gain back 5 to 10 hours a week by automating your workflows. It’s hands-down the best resource I’ve found for marketers and entrepreneurs who want to leverage tools like ChatGPT, Claude, Relay, and more — without needing a tech degree.
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Episode Website
Marketing Your Way Podcast
Are you a marketing executive who enjoys your 9-to-5 but feels a pull for more creative freedom and flexibility? Maybe you’re a graphic designer, ready to stop building someone else’s brand and start your own. Or perhaps you’re a PR professional who loves the industry but is tired of the agency hustle, knowing deep down there’s something more waiting for you.
How do you start your own marketing business? Can you really turn your creative expertise into a successful agency? Where do you begin when it comes to pricing your services, finding clients, or taking that leap from corporate to entrepreneur?
Welcome to Marketing Your Way Podcast with Anastasiia Mann, where we tackle not just the logistics of starting and scaling a marketing business, but also the mindset shifts that make it possible. This journey begins in your mind, and I’m here to help you build the confidence, clarity, and courage to take that next step.
Hosted by yours truly Anastasiia Mann, a marketing strategist and an agency owner who’s living her version of the American Dream, this show answers the questions you’ve been Googling, with actionable advice and real stories from those who have successfully made the transition — and as a bonus, all of this is delivered with a Ukrainian accent.
If you’re ready to challenge your limits, unlock more freedom, and build the business of your dreams, you’re in the right place.
Hit subscribe so you never miss an episode, and visit www.MarketingYourWayPodcast.com for show notes, resources, and a community that’s here to support you.
