Are you a marketing executive who enjoys your 9-to-5 but feels a pull for more creative freedom and flexibility? Maybe you’re a graphic designer, ready to stop building someone else’s brand and start your own. Or perhaps you’re a PR professional who loves the industry but is tired of the agency hustle, knowing deep down there’s something more waiting for you.
How do you start your own marketing business? Can you really turn your creative expertise into a successful agency? Where do you begin when it comes to pricing your services, finding clients, or taking that leap from corporate to entrepreneur?
Welcome to Marketing Your Way Podcast with Anastasiia Mann, where we tackle not just the logistics of starting and scaling a marketing business, but also the mindset shifts that make it possible. This journey begins in your mind, and I’m here to help you build the confidence, clarity, and courage to take that next step.
Hosted by yours truly Anastasiia Mann, a marketing strategist and an agency owner who’s living her version of the American Dream, this show answers the questions you’ve been Googling, with actionable advice and real stories from those who have successfully made the transition — and as a bonus, all of this is delivered with a Ukrainian accent.
If you’re ready to challenge your limits, unlock more freedom, and build the business of your dreams, you’re in the right place.
Hit subscribe so you never miss an episode, and visit www.MarketingYourWayPodcast.com for show notes, resources, and a community that’s here to support you.
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Are you a marketing executive who enjoys your 9-to-5 but feels a pull for more creative freedom and flexibility? Maybe you’re a graphic designer, ready to stop building someone else’s brand and start your own. Or perhaps you’re a PR professional who loves the industry but is tired of the agency hustle, knowing deep down there’s something more waiting for you.
How do you start your own marketing business? Can you really turn your creative expertise into a successful agency? Where do you begin when it comes to pricing your services, finding clients, or taking that leap from corporate to entrepreneur?
Welcome to Marketing Your Way Podcast with Anastasiia Mann, where we tackle not just the logistics of starting and scaling a marketing business, but also the mindset shifts that make it possible. This journey begins in your mind, and I’m here to help you build the confidence, clarity, and courage to take that next step.
Hosted by yours truly Anastasiia Mann, a marketing strategist and an agency owner who’s living her version of the American Dream, this show answers the questions you’ve been Googling, with actionable advice and real stories from those who have successfully made the transition — and as a bonus, all of this is delivered with a Ukrainian accent.
If you’re ready to challenge your limits, unlock more freedom, and build the business of your dreams, you’re in the right place.
Hit subscribe so you never miss an episode, and visit www.MarketingYourWayPodcast.com for show notes, resources, and a community that’s here to support you.
How to Build a Brand That Connects: Storytelling, Messaging & Starting Small with Hanna-Mari Kirs
Marketing Your Way Podcast
49 minutes 47 seconds
5 months ago
How to Build a Brand That Connects: Storytelling, Messaging & Starting Small with Hanna-Mari Kirs
What if the clarity you’re craving in your brand already lives inside of you—just waiting to be shaped into a story that actually connects?
In today’s episode, I’m joined by Hanna-Mari Kirs, brand narrative strategist and founder of Heroes and Guides. We talk about what really matters in the early days of business-building (hint: it’s not your Instagram handle), how to find your voice as a purposeful entrepreneur, and why storytelling isn’t just a buzzword—it’s the heart of a brand that converts.
What You’ll Learn:
Why your philosophy is more important than your business name
The magic of talking to just 5 potential clients before you build anything
How storytelling helps your audience tell themselves a new story (the one that inspires them to buy)
If you’re in the early stages of launching your marketing business—or revisiting your brand from a place of deeper alignment—this episode is for you.
Mentioned in This Episode:
Building a StoryBrand by Donald Miller
Hanna-Mari’s upcoming course: Get Your Story Straight
👉 Join the waitlist here: heroesandguides.com/yourway — and get 30% off as a listener of this podcast!
Connect with Hanna-Mari:
🌐 Website: heroesandguides.com
📲 Instagram
Join the Marketing Your Way Community
This is a space for women in marketing and creative roles to stay sharp, stay supported, and stay inspired. Whether you lead a team, run freelance projects, or work inside a brand or agency — you’re welcome here.
Inside the group, we:
Share marketing insights, campaign wins, and lessons learned
Post weekly industry news, creative trends, and AI tools worth trying
Talk about how real marketers are streamlining their work with tech
Host casual Zoom chats to ask questions, bounce ideas, and learn together
There’s no pressure to start a business or change careers. This is simply a place to connect with smart, like-minded women who get it — and share what’s really working in the world of modern marketing. Join now!
Thank you to our affiliate partner:
1. FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal here.
Want more behind-the-scenes?
Connect with me on Instagram or Linkedin
Subscribe & Review
Don’t miss what’s next — be sure to subscribe, leave a review on Apple Podcast or Spotify, and share this episode with someone who needs the nudge.
*This page contains an affiliate links, which means I may earn a commission if you sign up through it. I only share tools I trust and recommend.Visit the episode page
Marketing Your Way Podcast
Are you a marketing executive who enjoys your 9-to-5 but feels a pull for more creative freedom and flexibility? Maybe you’re a graphic designer, ready to stop building someone else’s brand and start your own. Or perhaps you’re a PR professional who loves the industry but is tired of the agency hustle, knowing deep down there’s something more waiting for you.
How do you start your own marketing business? Can you really turn your creative expertise into a successful agency? Where do you begin when it comes to pricing your services, finding clients, or taking that leap from corporate to entrepreneur?
Welcome to Marketing Your Way Podcast with Anastasiia Mann, where we tackle not just the logistics of starting and scaling a marketing business, but also the mindset shifts that make it possible. This journey begins in your mind, and I’m here to help you build the confidence, clarity, and courage to take that next step.
Hosted by yours truly Anastasiia Mann, a marketing strategist and an agency owner who’s living her version of the American Dream, this show answers the questions you’ve been Googling, with actionable advice and real stories from those who have successfully made the transition — and as a bonus, all of this is delivered with a Ukrainian accent.
If you’re ready to challenge your limits, unlock more freedom, and build the business of your dreams, you’re in the right place.
Hit subscribe so you never miss an episode, and visit www.MarketingYourWayPodcast.com for show notes, resources, and a community that’s here to support you.
