if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut Welcome to a new episode of the Marketing Stuff Podcast! 🎙️ In this episode, we dive deep into the art and science of market research, a cornerstone of effective marketing. If you are looking to change careers or just starting out, our discussion will provide valuable insights into the five critical steps of market research. 📊 🔍 We begin by highlighting the importance of defining clear objectives for your research, followed by designing a tailored research strategy. Learn how to utilize both secondary and primary data sources effectively, and understand their respective advantages and disadvantages. 🤔 Plus, we'll touch upon the ethical considerations in using customer data and explore the intriguing world of big data, offering tips on how to navigate these complex areas responsibly. 👉 Join us as we unravel the secrets to making informed marketing decisions, backed by solid research. This episode is a must-listen for anyone aiming to enhance their marketing strategies and achieve business success. Don't forget to subscribe for more insights, and drop your thoughts in the comments below! #marketingresearch #MarketInsights #DataDrivenMarketing"
if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut Are you ready to lay the foundation for a successful marketing plan? Look no further! This video is the perfect starting point for beginners and aspiring marketers. We're diving deep into the world of PESTEL Analysis, an essential tool for understanding the macro-environmental factors that impact your business. What You'll Learn: Political factors: How government policies can influence your marketing strategy. Economic factors: Understanding the economic environment for better decision-making. Social factors: Tapping into societal trends and consumer behavior. Technological factors: Leveraging technological advancements in your marketing plan. Environmental factors: Being aware of ecological aspects that affect your business. Legal factors: Navigating the legal landscape to safeguard your marketing efforts. 👉 Why PESTEL Analysis? PESTEL Analysis isn't just a tool; it's a roadmap to understanding the bigger picture of the market environment. By mastering this analysis, you're setting the stage for a robust and informed marketing plan. Perfect for: 🚀 Beginners in marketing 🚀 Small business owners 🚀 Marketing students 🚀 Anyone interested in upping their marketing game 📈 Take the First Step: Don't let the complexities of the market overwhelm you. Our step-by-step guide simplifies PESTEL Analysis, making it accessible and actionable. 💡 Stay Ahead: Subscribe to our channel for more insightful guides and tips to confidently navigate the marketing world. Your journey towards marketing mastery starts here!
if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut Check out the rest of the videos in the series: • Free Marketing Course | Intro To Mark... We're exploring the ins and outs of global business marketing. Whether you're a small business owner or an entrepreneur without a massive marketing budget, we've got actionable insights tailored just for you! 🎯 Key Learning Points: 1️⃣ Country Market Assessment: Learn to evaluate economic environments using universally recognized metrics like trade deficits/surpluses, GDP, and purchasing power parity. 2️⃣ BRICS Opportunities: Uncover the potential in emerging markets like Brazil, Russia, India, China, and South Africa. 3️⃣ Market Entry Strategies: From exporting to direct investment, discover the risk spectrum and choose the right strategy for your business. 4️⃣ Domestic vs Global Strategies: Understand how to adjust your marketing strategies from local to global scales while maintaining your brand's core values. 🔍 In-Depth Analysis: Economic Analysis: Understand the importance of metrics and how to use them to compare country markets. Population Dynamics: Why current size and growth are critical for future planning. Income Levels: Tailoring your product to the market's income reality. Infrastructure & Technology: Assessing the essentials for your business's operations. Governmental Actions: Navigating policies that could affect your manufacturing and distribution plans. Sociocultural Factors: Adapting your marketing to align with local consumer behaviors and expectations. 📊 Tools and Resources: Exclusive Document Access: Visit MauriceADavis.com/vault for a treasure trove of resources, including governmental action summaries and sociocultural assessment charts. 👋 A Personal Note from Maurice: Get access to all the resources without the hassle of note-taking. Just check the link in the description and grab your free database of tools and insights! 📈 Grow Globally: If you're poised to take your business to the next level, this episode is your roadmap to global success. Seek professional support when needed, and remember – every market is unique, and so should be your strategy. 👉 Join the conversation and let us know how global marketing is shaping your business journey. Drop your questions and insights in the comments! 🔔 Don't forget to subscribe for more valuable tips and strategies on business growth and marketing. Stay winning, and see you at the top! 🌟 #GlobalMarketing #BusinessGrowth #MarketingStrategies #InternationalBusiness
Welcome to our seventh installment of 'Marketing Fundamentals'!
if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut
Check out the rest of the videos in the series: • Free Marketing Course | Intro To Mark...
The world of business-to-business (B2B) transactions can be a bit overwhelming, especially if you're just starting in marketing. But fear not! This article is your ultimate guide to understanding and mastering the B2B buying process. We'll cover everything you need to know to confidently navigate this space, even if you're a small business or operating on a tight budget.
Let's start by breaking down the different players in the B2B market. You have manufacturers or service providers, resellers or distributors, institutions, and governments. Manufacturers and service providers create unique products or services, while resellers distribute these offerings without making significant changes to them.
📌 Timestamps:
00:00 - Introduction
00:45 - What the course covers
01:25 - 4 types of B2B Markets
02:50 - 6 Steps of the B2B Buying Process
05:26 - How buying centers makes B2B Marketing more complex
08:44 - Different types of organizational cultures
10:20 - Different buying situations
Other Resources
A Beginner's Guide to Navigating the B2B Buying Process: https://mauriceadavis.com/a-beginners...
👥 About the Host:
Maurice Davis is an experienced marketing professional who shares actionable insights and strategies to help you elevate your marketing game.
📬 Connect with Me:
Get access to the course notes: mauriceadavis.com/vault
Visit our Website: Mauriceadavis.com
#Marketing #SmallBusinessMarketing #MarketingOnABudget #MarketingStrategies #MarketingFundamentals #MarketingTips #MarketingGuide"
Welcome to our sixth installment of 'Marketing Fundamentals'! This video dives deep into the heart of the customer buying process. if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut Check out the rest of the videos in the series: • Free Marketing Course | Intro To Mark... Ever wondered how to compete effectively without a huge marketing budget? We got you covered. Together, we'll explore the intricate steps of the buying journey, distinguishing between functional and psychological needs, and understanding the various factors influencing a customer's information search. Whether you're a budding marketer or a seasoned professional, this guide offers valuable insights to elevate your strategy. Don't forget to like, share, and subscribe for more marketing insights! 📌 Timestamps: 00:00 - Introduction 00:30 - What the course covers 01:23 - What is need recognition 02:47 - how need recognition connects to Maslow's hierarchy of needs 03:27 - what is the difference between a functional need and a psychological need? 05:08 - what is information search and what impacts it? 05:28 - What is an internal search? 05:39 - What is an external search? 06:00 - How consumers weigh the benefit of a search 07:45 - Consumers inner voice (Locus of control) 09:09 - What are the different risks you must address 10:08 - What is the evaluation of alternatives 11:57 - what are the evaluation criteria? 12:50 - what are determinant attributes? 13:50 - The types of decision-making? 16:59 - What happens after they buy? 17:10 - what is customer satisfaction 18:08 - Customer Loyalty 19:00 - what is a motive 22:20 - how does learning impact marketing? 23:37 - Situational factors in marketing 25:37 - The likelihood that your customer will think deeply about your marketing information 👥 About the Host: Maurice Davis is an experienced marketing professional who shares actionable insights and strategies to help you elevate your marketing game. 📬 Connect with Me: Get access to the course notes: mauriceadavis.com/vault Visit our Website: Mauriceadavis.com #Marketing #SmallBusinessMarketing #MarketingOnABudget #MarketingStrategies #MarketingFundamentals #MarketingTips #MarketingGuide"
Get access to the Free Marketing Course Notes at mauriceadavis.com/vault 🔍 Topics Covered: Big Picture Planning: Understand how to view your marketing strategies from a holistic perspective. Budgeting: Learn how to allocate your resources effectively to get the most out of your campaigns. Resource Management: Discover strategies to manage time, money, and other resources to stay competitive in your niche. 🔗 Resources: Get access to the course notes: mauriceadavis.com/vault Access the complete course playlist here: https://www.youtube.com/playlist?list=PLJF4DqkfrTHT1LLzqr87MI_SycLc0w53P Video 4 Avoid Toxic Marketing - https://www.youtube.com/watch?v=uB1WIfu8rcU 📌 Timestamps: 00:00 - Introduction 00:41 - What the course covers 01:24 - How customer and other factors affect the marketing strategy 02:02 - How each of the 5 factors impact the marketing strategy 06:26 - Why culture matters in marketing 08:03 - The components of demographics 09:59 - Social Trends in Marketing 10:08 - Why should marketers pay attention to social trends 10:45 - What technology impacts marketing 13:00 - How economic situation impact marketing 14:51 - Legal environment interaction with marketing 16:11 - Why responding to the environment 👥 About the Host: Maurice Davis is an experienced marketing professional who shares actionable insights and strategies to help you elevate your marketing game. 📬 Connect with Us: Get access to the course notes: mauriceadavis.com/vault Visit our Website: Mauriceadavis.com #Marketing #SmallBusinessMarketing #MarketingOnABudget #MarketingStrategies #MarketingFundamentals #MarketingTips #MarketingGuide"
Get access to the Free Marketing Course Notes at mauriceadavis.com/vault Let's dive deep into Conscious Marketing, unraveling the secrets to effective and considerate marketing strategies. 🔍 Topics Covered: - Conscious Marketing Strategies - Effective Marketing with Limited Budgets - Staying sane while marketing - The impact of marketing done the wrong way 🎙 Hosted by Maurice A. Davis, the Marketing Stuff Podcast aims to provide valuable insights and practical advice on marketing fundamentals, making it accessible to everyone. Whether you're a small business owner, a marketing enthusiast, or just curious about conscious marketing, this is your opportunity to learn the basics and the foundations absolutely free! 📌 Timestamps: 00:00 - Introduction to Conscious Marketing 00:53 - What the video covers 01:27 - What is the Triple Bottom Line In Marketing 02:22 - What is Conscious Marketing? 04:35 - Business Ethics Vs. Marketing Ethics 05:15 - What is the greater purpose of marketing 06:20 - What is corporate social responsibility(CSR) 08:59 - How does marketing impact stakeholders 10:20 - How can you create a conscious process in your business 12:58 - How does ethics become a part of your marketing strategy 14:18 - Examples of Ethical Situation 15:45 What are the 4 steps in ethical decision making 🔗 Related Links: Check out @constantcontact Ep #26 Serving a Greater Purpose in Marketing with Kim Jones Sneed- https://www.youtube.com/watch?v=59SLbvw0aEU&t=785s If you want to dive into the planning and implementation process, check out the video on creating a marketing plan - https://www.youtube.com/watch?v=5uH6_K2hEDY Don't forget to Like, Share, and Subscribe for more marketing insights! 🔔
Get free marketing resources at Mauriceadavis.com/vault
Alex Schulte is a marketing expert, musician, and podcast host. He is the founder of Mango Mustache Media, a podcast studio that helps individuals and businesses create high-quality podcasts. Alex has a passion for understanding human behavior and using marketing strategies to connect with audiences.
Summary:
In this episode of the Marketing Stuff Podcast, Maurice A. Davis interviews Alex Schulte, the founder of Mango Mustache Media. They discuss the importance of focusing on the resources that money can buy rather than just money itself. They also explore how regular individuals can compete in spaces that require a lot of time, money, and resources. Alex shares his insights on podcasting and marketing, including the importance of a strong intro, using sounds as transitions, and being authentic in your approach. They also discuss the power of genuinely being interested in other people and the impact it can have on building connections and trust.
Key Takeaways:
Get access to the Free Marketing Course Notes at mauriceadavis.com/vault
In this episode of the "Marketing Stuff" podcast, Maurice continues his Free Digital Marketing Course teaching marketing fundamentals.
Video Chapters:
00:00 Marketing Course Introduction
01:00 What will we cover in this free digital marketing course?
01:33 What are the four elements of digital marketing?
01:43 What is Digital Marketing?
03:48 Four E of Digital Marketing
07:00 Seven Critical Elements of Online Marketing
07:05 Core goals of marketing
08:15 Contextual Elements of Marketing
09:23 How ADA impacts marketing
10:42 Content in marketing
11:05 The value of community in marketing
11:45 How changing the communication medium can impact your marketing
12:36 How the desire of customers to shop where they want affects marketing
13:39 What are the drivers of social media
16:05 What motivates people to use mobile apps?
18:50 How do apps make money?
19:25 What are the components of digital marketing strategy?
20:25 Picking an Influence Partner
Key Takeaways:
Digital marketing encompasses all digital activities that capture the attention of strangers and convert them.
The four E's of digital marketing are to excite, educate, experience, and engage the customer.
Social media is driven by information sharing, socializing, networking, dynamic communication, and timeliness.
Mobile applications can be used for "me time," socializing, shopping, accomplishing goals, discovering new things, and self-expression.
Digital marketing strategy involves setting goals, creating relevant content, building a community, effective communication, diverse commerce options, and seamless connection.
When selecting an influencer partner, consider relevance, reach, response, and return on investment.
Get access to the Free Marketing Course Notes at mauriceadavis.com/vault In this episode of the "Marketing Stuff" podcast, Maurice continues his Free marketing course teaching marketing fundamentals. He focuses on how regular individuals without massive marketing budgets can compete in spaces that require significant resources. Video Chapters: 00:00 Marketing Course Introduction 00:45 What we will cover in the course 01:17 What is Marketing Strategy? 02:06 How Marketing Delivers Value To A Customer? 03:26 Customer Excellence as Our Competitive Advantage 04:50 What is the Zero Moment of Truth, and how does it impact our bottom line? 05:35 Operational Excellence as our Competitive advantage 06:30 Product Excellence as our Competitive advantage 07:20 Locational Excellence as our Competitive advantage 07:38 What are the elements of a marketing plan? 08:59 What is a SWOT Analysis? 09:35 How do businesses decide who their customers are? 10:03 What is positioning? 11:10 What is segmentation? 12:15: What is targeting? 12:31 Implementing the marketing mix 13:36 How do we know if our marketing is working? 14:39 What is portfolio analysis? 18:35 How can businesses grow?(4 main growth strategies) If you missed section 1 check it out here: https://www.youtube.com/watch?v=rLo56... Or get access to all of the section in the playlist here:https://youtube.com/playlist?list=PLJ... In this section of the Free Marketing Course, Maurice emphasizes the importance of building a sustainable competitive advantage through effective marketing strategies. He introduces the concept of marketing strategy, which involves identifying a firm's target market, developing a related marketing mix, and establishing a basis for sustainable competitive advantage. Maurice explains that marketing strategy is the high-level approach for promoting and selling a product, service, or idea. He then discusses four key models for delivering value to customers: customer excellence, operational excellence, product excellence, and locational excellence. Maurice highlights the need for businesses to excel in multiple areas while focusing on one as their sustainable competitive advantage. Moving on to the elements of a marketing plan, Maurice explains the three phases: planning, implementation, and control. He outlines the five steps involved in creating a marketing plan, including defining the business mission and objectives, conducting a situation analysis using SWOT analysis, identifying and evaluating opportunities through segmentation, targeting, and positioning, implementing the marketing mix, and evaluating performance using marketing metrics. ***Let's Connect: Website: https://marketinggrowthstrategy.com/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo#google
Get access to the Free Marketing Course Notes at mauriceadavis.com/vault Welcome to the 'Marketing Stuff Podcast' where we delve into the core principles of marketing. From understanding its role to tracing its evolution and exploring how marketers create true value. Whether you're a newbie or a seasoned pro with a limited budget, this episode promises insights to strengthen your marketing foundation. Bonus: Get access to exclusive notes and resources to enhance your journey. Let's decode the art and science of marketing together! This is the start of my free marketing course. My goal is to help people who want to learn digital marketing without all the extra stuff that goes with it. Every week I will be adding to the Free marketing course. if you would like the notes from the course, please visit mauriceadavis.com/vault
Brief Summary: An in-depth discussion on the core principles of marketing, aimed at helping individuals build a robust foundation, even with limited resources.
Key Takeaways:
Resources Mentioned:
Main Topics Covered:
Click here https://mauriceadavis.com/vault Get access to all the tools and resources I talk about on the show. Free Course ➡️: https://coursecareers.com/a/Marketingstuff In this video, we're going to walk you through the exact steps you need to take to get into marketing with no experience. If you're looking to start your own marketing business, this is the video for you! In this step-by-step guide, we'll show you how to get started with no experience or previous marketing experience. We'll guide you through the process of finding a marketing job, applying, and interviewing. So if you're looking to get into marketing without any experience, this is the video for you! Thanks for watching! **The video may contain affiliate links. I may receive a commission if you make a purchase after clicking on one of these links. This however does not impact my recommendation any products I am an affiliate I have used and enjoy.
Get All the resources I share on the show: https://mauriceadavis.com/marketing-stuff/
Summary:
In this episode of the Marketing Stuff podcast, the host discusses the importance of copywriting and provides tips and techniques to improve writing skills. The host emphasizes that marketing is a combination of various skills and copywriting is a crucial skill to master. The ADA model (Attention, Interest, Desire, Action) is introduced as a framework to guide the writing process. The host recommends several books on copywriting, including "Copywriting Secrets" and "Take Your Money." The importance of understanding copywriting as a language is highlighted, and the host suggests the "Ultimate Sales Letter" and the "16 Word Sales Letter" as resources to enhance writing skills. The host also mentions two recommended copywriting courses and a YouTube channel called Copy Squad, run by Cal Milligan.
Key Takeaways:
About The Guest(s):
Maurice is a digital marketing expert with years of experience in the field. He has worked with various companies, including Geico and Merrill Lynch, and has a deep understanding of the skills needed to succeed in the marketing industry.
Summary:
Maurice shares the five key skills that are essential for becoming an effective digital marketer. He emphasizes the importance of copywriting as the foundation for all marketing efforts. Lead generation and data analysis are also crucial skills to master. Maurice then discusses the significance of content creation in lowering the barrier to conversion and concludes with the importance of sales skills in closing deals.
Key Takeaways:
Are you tired of mediocre content? Do you want to produce high-quality, engaging content that will help your business grow? If so, then this video is for you! In this video, Sarah's going to share with you how small businesses can create thumb-stopping content that will help them grow their business. By following these simple steps, you'll be able to produce high-quality content that will get your business noticed. So what are you waiting for? Get started with content creation today and see the results for yourself! Connect with Sarah @onbrandbysarah
About The Guest(s):
Sarah Weiss is a former speech pathologist who transitioned into the world of social media and short-form video. She helps service business owners overcome their fear of creating short-form content and has found success on platforms like TikTok and Instagram Reels.
Summary:
In this episode, Maurice Davis interviews Sarah Weiss, a social media rockstar who transitioned from speech pathology to becoming a successful content creator. Sarah shares her journey of discovering the world of social media through podcasts and how she taught herself everything she knows through testing and doing. She emphasizes the importance of taking action and not getting stuck in the learning phase. Sarah also discusses the power of short-form video content and how she found her niche on TikTok. She shares her creative process, including testing different platforms and content formats, and the importance of infusing her personality and story into her content. Sarah provides valuable insights into growing a following on TikTok and building an engaged community. She also discusses the new Instagram app, Threads, and the refreshing and authentic vibe it offers.
Key Takeaways:
About The Guest(s): Mollie is a business coach, copywriter, and TikTok content creator. She helps business owners set themselves apart and find their unique message to connect with their audience. Summary: Mollie discusses the importance of branding and finding your unique message as a business owner. She emphasizes the need to focus on high leverage activities and create a content strategy that feels authentic and sustainable. Mollie also highlights the power of storytelling in creating compelling content and building a connection with your audience. Key Takeaways: Effective branding sets your business apart and helps you connect with your audience. Focus on high leverage activities and create a content strategy that feels authentic and sustainable. Your message is what you say, and your voice is how you say it. Find your unique voice and lean into it. Storytelling is a powerful tool in creating compelling content and building a connection with your audience. Connect with Mollie https://www.tiktok.com/@UCykTztv56xJYcLjCPPfQPMw
David Adorno is a marketing expert with a diverse background in web development, web design, management, copywriting, social media, and search engine optimization. He has worked with companies like Harley Davidson, American Express, Macy's, and IHeartRadio. David is known for his authenticity and his passion for helping businesses succeed in the marketing game.
Summary:
David Adorno, a marketing expert with a background in web development and design, shares his journey from being a graffiti artist to becoming a successful marketer. He emphasizes the importance of authenticity and building meaningful connections with clients. David also discusses the need for marketers to provide actionable advice and not just vague recommendations. He offers three key tips for marketers and business owners: understanding the psychology of marketing, getting comfortable in front of the camera, and practicing grace and truth in all interactions.
Key Takeaways:
Matthew Phifer is the founder of Pfeiffer Media and Pfeiffer Coaching. He has a background in therapy and marketing, and he uses his expertise to help individuals address their emotional intelligence concerns and build their media platforms. Matthew Phifer discusses the intersection of cults and marketing. He highlights three elements of cult-like behavior: charismatic leadership, indoctrination, and the ability to make people feel like nothing is their fault. He shares his journey from therapy to media and how he noticed the manipulative tactics used by some coaches and creators. Matthew emphasizes the importance of finding a balance between using the elements that build a community and avoiding manipulative behavior. He also discusses the role of vulnerability and relatability in building trust with an audience.
Key Takeaways: - The best trainers or mentors are often those who have experienced the same journey or challenges as the individuals they are helping. - Charisma can be a powerful tool, but it can also be weaponized if used manipulatively. - It is important for coaches and creators to be self-aware and acknowledge their own shortcomings and limitations. - Building trust with an audience requires providing practical tools and resources that they can apply in their own lives. - It is crucial to strike a balance between providing value and not giving away too much information that can be weaponized. Please like the video and subscribe if you enjoyed the show. Let’s Connect: Website: https://marketingstuff.tv/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo
I'm sharing with you the truth about likes and views. Chasing likes and views won't make your videos any better, and it's Actually hurting your channel. In fact, it's probably causing more damage than good. Instead of chasing likes and views, focus on creating great videos that people will enjoy. That's the only way to get real results from your videos and grow your channel fast!
About The Guest(s):
June is a video marketing coach who helps entrepreneurs build authority through live video. She started going live during the pandemic and quickly realized the power of building an audience and establishing trust. June is passionate about helping others overcome their fear of video and creating engaging content.
Summary:
June shares her journey of starting with live videos and building an audience who trusts her. She emphasizes the importance of consistency and authenticity in building authority. June also discusses how she transitioned from documenting her journey to becoming a video marketing coach. She created the Seven Day Live Challenge to help people overcome their fear of going live and gain confidence in creating videos.
Key Takeaways:
Quotes: