Get access to the Free Marketing Course Notes at mauriceadavis.com/vault In this episode of the "Marketing Stuff" podcast, Maurice continues his Free Digital Marketing Course teaching marketing fundamentals. Video Chapters: 00:00 Marketing Course Introduction 01:00 What will we cover in this free digital marketing course? 01:33 What are the four elements of digital marketing? 01:43 What is Digital Marketing? 03:48 Four E of Digital Marketing 07:00 Seven Critical Elements of Online Marketing 07:05 Core goals of marketing 08:15 Contextual Elements of Marketing 09:23 How ADA impacts marketing 10:42 Content in marketing 11:05 The value of community in marketing 11:45 How changing the communication medium can impact your marketing 12:36 How the desire of customers to shop where they want affects marketing 13:39 What are the drivers of social media 16:05 What motivates people to use mobile apps? 18:50 How do apps make money? 19:25 What are the components of digital marketing strategy? 20:25 Picking an Influence Partner Key Takeaways: Digital marketing encompasses all digital activities that capture the attention of strangers and convert them. The four E's of digital marketing are to excite, educate, experience, and engage the customer. Social media is driven by information sharing, socializing, networking, dynamic communication, and timeliness. Mobile applications can be used for "me time," socializing, shopping, accomplishing goals, discovering new things, and self-expression. Digital marketing strategy involves setting goals, creating relevant content, building a community, effective communication, diverse commerce options, and seamless connection. When selecting an influencer partner, consider relevance, reach, response, and return on investment.