Get access to the Free Marketing Course Notes at mauriceadavis.com/vault In this episode of the "Marketing Stuff" podcast, Maurice continues his Free marketing course teaching marketing fundamentals. He focuses on how regular individuals without massive marketing budgets can compete in spaces that require significant resources. Video Chapters: 00:00 Marketing Course Introduction 00:45 What we will cover in the course 01:17 What is Marketing Strategy? 02:06 How Marketing Delivers Value To A Customer? 03:26 Customer Excellence as Our Competitive Advantage 04:50 What is the Zero Moment of Truth, and how does it impact our bottom line? 05:35 Operational Excellence as our Competitive advantage 06:30 Product Excellence as our Competitive advantage 07:20 Locational Excellence as our Competitive advantage 07:38 What are the elements of a marketing plan? 08:59 What is a SWOT Analysis? 09:35 How do businesses decide who their customers are? 10:03 What is positioning? 11:10 What is segmentation? 12:15: What is targeting? 12:31 Implementing the marketing mix 13:36 How do we know if our marketing is working? 14:39 What is portfolio analysis? 18:35 How can businesses grow?(4 main growth strategies) If you missed section 1 check it out here: https://www.youtube.com/watch?v=rLo56... Or get access to all of the section in the playlist here:https://youtube.com/playlist?list=PLJ... In this section of the Free Marketing Course, Maurice emphasizes the importance of building a sustainable competitive advantage through effective marketing strategies. He introduces the concept of marketing strategy, which involves identifying a firm's target market, developing a related marketing mix, and establishing a basis for sustainable competitive advantage. Maurice explains that marketing strategy is the high-level approach for promoting and selling a product, service, or idea. He then discusses four key models for delivering value to customers: customer excellence, operational excellence, product excellence, and locational excellence. Maurice highlights the need for businesses to excel in multiple areas while focusing on one as their sustainable competitive advantage. Moving on to the elements of a marketing plan, Maurice explains the three phases: planning, implementation, and control. He outlines the five steps involved in creating a marketing plan, including defining the business mission and objectives, conducting a situation analysis using SWOT analysis, identifying and evaluating opportunities through segmentation, targeting, and positioning, implementing the marketing mix, and evaluating performance using marketing metrics. ***Let's Connect: Website: https://marketinggrowthstrategy.com/ Instagram: https://www.instagram.com/ondemandcmo/ YouTube: https://www.youtube.com/channel/UCszi... Facebook: https://www.facebook.com/theondemandcmo Twitter: https://twitter.com/yourondemandcmo Tiktok: https://www.tiktok.com/@ondemandcmo#google