The 5 Steps of the Customer Buying Process You Need to Know

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Marketing Stuff

Maurice Davis, CBC, MBA

37 episodes

3 days ago

In a world, where one size does not fit all. Small Businesses have different challenges than large corporations. The same marketing styles don’t apply to everyone. Learn what small business owners need to know to be successful online in this show that covers everything from Social Media Marketing to the latest tools and tactics to improve your bottom line. Whether you are a small business owner or a new marketer we have something for you. This show is packed with valuable information about how to use marketing to promote your small business, grow your career and get the results you crave

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Marketing

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The 5 Steps of the Customer Buying Process You Need to Know

Marketing Stuff

28 minutes 40 seconds

2 years ago

The 5 Steps of the Customer Buying Process You Need to Know

Welcome to our sixth installment of 'Marketing Fundamentals'! This video dives deep into the heart of the customer buying process. if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut Check out the rest of the videos in the series: • Free Marketing Course | Intro To Mark... Ever wondered how to compete effectively without a huge marketing budget? We got you covered. Together, we'll explore the intricate steps of the buying journey, distinguishing between functional and psychological needs, and understanding the various factors influencing a customer's information search. Whether you're a budding marketer or a seasoned professional, this guide offers valuable insights to elevate your strategy. Don't forget to like, share, and subscribe for more marketing insights! 📌 Timestamps: 00:00 - Introduction 00:30 - What the course covers 01:23 - What is need recognition 02:47 - how need recognition connects to Maslow's hierarchy of needs 03:27 - what is the difference between a functional need and a psychological need? 05:08 - what is information search and what impacts it? 05:28 - What is an internal search? 05:39 - What is an external search? 06:00 - How consumers weigh the benefit of a search 07:45 - Consumers inner voice (Locus of control) 09:09 - What are the different risks you must address 10:08 - What is the evaluation of alternatives 11:57 - what are the evaluation criteria? 12:50 - what are determinant attributes? 13:50 - The types of decision-making? 16:59 - What happens after they buy? 17:10 - what is customer satisfaction 18:08 - Customer Loyalty 19:00 - what is a motive 22:20 - how does learning impact marketing? 23:37 - Situational factors in marketing 25:37 - The likelihood that your customer will think deeply about your marketing information 👥 About the Host: Maurice Davis is an experienced marketing professional who shares actionable insights and strategies to help you elevate your marketing game. 📬 Connect with Me: Get access to the course notes: mauriceadavis.com/vault Visit our Website: Mauriceadavis.com #Marketing #SmallBusinessMarketing #MarketingOnABudget #MarketingStrategies #MarketingFundamentals #MarketingTips #MarketingGuide"