Tired of prospects who "need to think about it"?
The problem isn't your product or service – it's how you're communicating your value.
This series covers understanding and creating Customer Value Propositions, Offers and positioning in marketing (CVPs) - everything from strategic foundation to tactical execution:✓ CVP Context & Strategy✓ Value Proposition Creation Framework✓ Offer Integration✓ Implementation PlaybookStop competing on price. Start competing on value.Get more free resources in our Skool community: https://skool.com/steps-to-growth/about#customervalue #cvp #customervalueproposition#offers#positioning
Epic marketing failures in history! Here we look at failed products due to poor marketing and failed marketing campaigns, including Bud Light. Not every marketing campaign is going to be a success, but these were downright terrible fails! For this video, we’ll be looking at campaigns or statements from major corporations that went badly wrong, resulting in tons of negative press and business loss. Our list includes , Ford Motor Company, KFC, American Express (AMEX) and Bud light! Can you think of any other marketing disasters? Be sure to let us know in the comments below! 📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d... If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/f... ACCESS MY FREE RESOURCES BELOW ======================== MARKETING ASSESSMENT If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/m... POWER WEB INFLUENCE TEMPLATE How to get more POWER and PRODUCTIVITY in marketing, your career and personal development - The power web or web of influence used to map stakeholders, employees, organizations according to power and trust levels in a matrix. https://marketing.stepstogrowth.com/o... PERCEPTUAL MAP TEMPLATES How to do perceptual mapping in marketing. https://marketing.stepstogrowth.com/f... Try Skool by Sam Ovens as complete system to deliver courses, training, community, learning management system and chat! Try it 14 days for free, sign up using this link: https://www.skool.com/join?ref=2f4aea... ======================== PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/86716... 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/f... ABOUT GARETH FLOOD ======================== Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd. Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools. What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com ======================== #marketing #brand#branding#brandstrategy #budlight #ford #kfc #amexplatinum #campaign
Getting market information for your marketing plan. This episode briefly explains the aim of the analysis phase of the marketing plan is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan - focussing on pulling together the Market Information for your plan
Link to get the full market information module: https://marketing.stepstogrowth.com/market_information
Chapters in the episode:
00:00 Introduction
00:19 Contents
00:51 Introduction to Gareth Flood
01:15 Intro to Market Information
01:26 The Marketing Framework
01:49 Explaining Market Information
04:58 Where Market Information Sits In The Marketing Plan
07:38 Overview And Objectives For Market Information
10:08 Design Of Gathering Market Information
14:13 What Else Needs To Be Considered
14:24 Different Types Of Data
15:20 Tips And Hints About Data Gathering
16:48 Searching For Information Resources
19:23 Resources
21:57 Summary And Conclusions
23:30 Link To Access Market Information Module
Book a free strategy session - go to www.stepstogrowth.com
I break down the six fastest ways to bring traffic to a new website.
Search Engine Optimization (SEO)
Social Media Marketing
Content Marketing
Paid Advertising
Link Building
Email Marketing
Absolute beginner’s guide to Digital Marketing (Marketing 101):
Are you an absolute beginner with digital marketing and want to understand what digital marketing is, so you can get started with it?
In this video I’m going to help you start becoming a Digital Marketer by showing you some of the most important things you need to know about Digital Marketing currently. Like many topics relating to marketing, “Digital Marketing” can seem much more complex than it actually it. Once you define what you need it for and how it enables your marketing strategy, it should be simple for you to execute and get the results you want.
So you get the best possible results, I’m going to show you the four “minimum” things that you need to do for your digital marketing Here is what I will cover:
– What is Digital Marketing?
– Types of Digital Marketing
– Benefits of Digital Marketing
– Strategies for Digital Marketing
– Tools for Digital Marketing
– Conclusion
If you watch to the end of the video, I will show you some free additional tools to make you a better marketer.
Ok, let’s get into it…
Stuck with marketing? Let's discuss the role of a marketing manager.
This video briefly explains what a marketing manager is, the role of the marketing manager and what they do.
Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company's product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth.
Chapters in the video:
00:00 Introduction
00:52 Getting stuck with marketing - overwhelm!
01:16 What is the role of the marketing manager?
01:43 The purpose and role of marketing
02:49 The four marketing things to do first
03:16 Product portfolio
04:37 Pricing
05:05 Place or channel or distribution
06:04 Promotions and advertising
08:01 People plan
09:51 Summary
11:11 Book a free strategy session - click the link in description or go to www.stepstogrowth.com
How to write a business plan step by step guide + template.
Starting a new business or just trying to organize your existing business, you need to write a business plan to clearly outline what your business is about, who it serves, the value it brings to customers, how your business operates, your business goals, and a strategy to reach those goals.
In this episode, you'll learn about the six essential topics every business plan should have, what to write on each of those sections, and also how to write your business plan as quickly and easily as possible using a step-by-step guide and worked example template - even if you have never written a business plan before!
Access the FREE business plan template and worked example here: https://www.skool.com/steps-to-growth
Wondering about the b2b2c business model and b2b vs b2c marketing strategies?
If you are in the b2b2c business model (business to business to business to customer/consumer) and wondering how you need to adjust your marketing strategies, you've come to the right place. Putting a B2B company or customer between you and then the end customer or consumer as the one who ultimately USES your product or service, so a B2C customer, requires a specific skill set - lets find out what that is...
1) In this episode, we are going to go over the b2b2c business model. Its as complex or as simple as you want to make it.
2) We're going to cover the two biggest thigs you need to do with your marketing to hit your goals in this environment
3) Last, we are going to talk about what to do in marketing planning and marketing strategies for b2b2c
📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d9jnwod2?cf_uvid=ea3dcf02b36c7586c153c8d9eb2859e5
If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video
KEY MOMENTS IN THIS EPISODE:
00:00 Introduction
00:59 Contents: The B2B2C Model, Marketing Strategy, Marketing Planning
01:10 The B2B2C business model 01:32 B2B2C Definition
02:20 B2B2C Examples and variations
08:10 Two key steps in your marketing strategy
09:27 Free video and case studies for marketing growth
09:48 Explanation of a channel map and channel management
10:45 Two biggest things for your marketing plan in B2B2C
17:06 How to get marketing led profit growth
18:10 BONUS POINT! Distributors are not customers!
19:45 Conclusions: KISS, brand, integrated plan
i
What is B2C marketing? If you have asked the question, "what is B2C marketing?", you've come to the right place! If you've ever asked yourself: "Am I in B2C? Should I be in B2C? How do I make money in B2C marketing?" I'm here to answer these questions for you.
There is a lot of misconceptions in this area, lets clear them up in this video. I go over what B2C marketing is and a definition of B2C marketing. We cover the two biggest mistakes people make in B2C marketing. Lastly, I'm are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better.
📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d9jnwod2?cf_uvid=ea3dcf02b36c7586c153c8d9eb2859e5
Who is on your board? This powerful concept was born off the back of three powerful quotes I cover in the episode. "The most important decision in your life is who you spend time with, as this is who you become." This method shows how you can fill your life with positive board members for your life in the areas of health, wealth and relationships and then watch you life improve accordingly!
Enjoy!
Gareth Flood
If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video
I cover "how to manage a brand?", with my simple 11 step process to manage a brand.
My 11 step process of brand management is a proven framework to manage a brand on an ongoing basis. Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get business growth!
Enjoy!
Gareth Flood Key
Moments in this Episode
========================
00:00 Introduction
00:28 Overview
01:50 Previous Years Brand Performance
02:38 Brand Performance Summary
02:48 Brand Ambition
03:32 If You Like This Content
03:46 Summary Of Insights
04:17 Competitor Summary
05:00 Product or Service Portfolio - By Tier
06:08 Brand Pricing Maps or Benchmarking
07:43 Build Your Marketing Or Brand Plan
08:00 Brand Threats And Opportunities
08:40 Levers of Growth
10:12 Priority Growth Areas
11:28 Summary Of The Plan
13:42 Conclusion
MAKE AND MANAGE A BRAND - FREE TEMPLATES! Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis: https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand
If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video
I cover "how to make a brand?", with my simple 10 step process to make a brand.
If you are looking to build a brand from nothing and create a brand that is successful for your business - this is the place to start!
My 10 step process of brand identity design and brand strategy is a proven framework to build a brand from scratch.
Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get business growth!
Enjoy!
Gareth Flood
Key Moments in this Episode ======================= 00:00 Introduction 00:23 How do you make a brand? Ten step process 00:53 The high level questions that must be answered with your brand 01:42 The first step: Brand Purpose 02:33 The second step: Brand Mission 02:49 The third step: Our Customer 02:59 The fourth step: Customer Insight 03:33 The fifth step: Rational Benefit 04:25 The sixth step: Emotional benefit 06:02 The seventh step: Reason to believe 06:24 The eighth step: Differentiator 07:23 The ninth step: Brand personality 04:25 The tenth step: Brand essence 09:25 Ways to develop and test your brand 10:42 Conclusion If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video MAKE AND MANAGE A BRAND - FREE TEMPLATES! Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis: https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand ACCESS MY FREE RESOURCES BELOW ======================== MARKETING ASSESSMENT If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template ======================== PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video ABOUT GARETH FLOOD ======================== Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd. Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools. What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com ======================== #marketing #brand #branding #brandstrategy
The next episode in my series on on the topic of Branding: Branding principles and brand fundamentals in building a brand. I take you through some of the development rules to follow and traps to watch out for in developing your brand.
I also recap, what branding is, in easy branding 101 language. My aim is to get you an understanding of branding basics and fundamentals. Every business wants marketing led profit growth and a strong brand can help make you a customer's preferred choice.
Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. I will cover branding basics, so you know what branding principles are that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get business growth!
Watch and Enjoy!
Gareth Flood
Key Moments in this Episode
========================
00:00 Introduction
00:38 Definition of a brand - What is a brand?
01:18 Making a brand/developing a brand - development rules
05:55 Making a brand/developing a brand - development traps
09:14 Marketing Growth Nation Facebook Group
11:12 Conclusion
If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video
How to create a marketing plan and how to write a marketing plan - a step-by-step guide, assessment tool and case study. So you need a marketing plan, or you need to revise the one you have as the current version is just not good enough. What do you put in the plan? How do you structure it? I'm going to cover the 6 elements that make up the basic contents of a best in class marketing plan. I've also included a free marketing assessment tool as well as a free case study video to show what is possible when all this is implemented correctly.
Watch and Enjoy!
Gareth Flood
Key Moments in this Episode
========================
00:00 Introduction and contents
01:00 Step 1: Understand your Customers
01:27 Step 2: Analyse your Market and Business Situation
01:55 Step 3: Identify Issues and Opportunities
02:23 Step 4: Develop Effective Plans
03:13 Step 5: Implement the Plan
03:51 Step 6: Track, Measure, and Review your Outcomes
04:28 Free Marketing Assessment Tool
04:51 Free Case Study Video
========================
FREE CASE STUDY VIDEO: If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here:
https://marketing.stepstogrowth.com/free-video
ACCESS MY FREE RESOURCES BELOW
========================
MARKETING ASSESSMENT
If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template
POWER WEB INFLUENCE TEMPLATE
How to get more POWER and PRODUCTIVITY in marketing, your career and personal development - The power web or web of influence used to map stakeholders, employees, organizations according to power and trust levels in a matrix.
https://marketing.stepstogrowth.com/optin1644925228429
PERCEPTUAL MAP TEMPLATES
How to do perceptual mapping in marketing.
https://marketing.stepstogrowth.com/free-power-perceptual-mapping-template
========================
PS - Whenever you are ready, here are the best ways I can help you further…
1) Free resources section of our website: https://stepstogrowth.com/resources
2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436
3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video
ABOUT GARETH FLOOD
========================
Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd.
Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools.
What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you.
#marketing
#whatismarketing
#marketingplan
Can a brand drive business performance? Can a brand drive business profit? I look to answer these important questions as you develop your brand strategy as part of your overall marketing plan.
I recap on what a brand is and what it does (link below), to give a brand definition, and how a brand can drive business performance and profit, then I go through two case studies of Pepsi and Nike to show how this has been done.
This is important input as you develop your brand purpose, brand vision and brand strategy. Branding your business and continued brand building is an ongoing effort as part of your marketing plan, and with an understanding of branding basics and a proven framework to follow to make and manage a brand - anyone can use a brand to drive business profit.
Watch and Enjoy!
Gareth Flood
Key Moments in this Episode
========================
00:00 Introduction
00:33 Recap: What is a Brand?
00:40 How brands drive business performance
01:13 Two case studies of companies doing it well: Pepsi and Nike
02:25 Pepsi case study 06:52 Nike Case study
10:40 Do I need a brand?
========================
If you like the content in this content and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video
What To Watch Next:
========================
What is a brand? What role does a brand play in business? https://youtu.be/WpHjryYjzdg
ACCESS MY FREE RESOURCES BELOW
========================
MARKETING ASSESSMENT TEMPLATE If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template
POWER WEB INFLUENCE TEMPLATE How to get more POWER and PRODUCTIVITY in marketing, your career and personal development - The power web or web of influence used to map stakeholders, employees, organizations according to power and trust levels in a matrix. https://marketing.stepstogrowth.com/optin1644925228429
PERCEPTUAL MAP TEMPLATES How to do perceptual mapping in marketing. https://marketing.stepstogrowth.com/free-power-perceptual-mapping-template
========================
PS - Whenever you are ready, here are the best ways I can help you further…
1) Free resources section of our website: https://stepstogrowth.com/resources
2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436
3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video
ABOUT GARETH FLOOD ========================
Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd.
Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools.
What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com
========================
#branding #brandplan #brandstrategy #marketing #marketingplan #brand #branding #marketing
What is Marketing? This is the starting point for students and people new to the concept of marketing. This video takes a simple approach to explain, in easy Marketing 101 terms, what marketing is and what marketing is not. It includes definitions for "Marketing" and describes the key process of it.
You can view a fuller video at my YouTube channel: Gareth C Flood
If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template
If you wish to know more or get in touch, visit our website at https://stepstogrowth.com/
----
PS - Whenever you are ready, here are the best ways I can help you further…
1) Free resources section of our website: https://stepstogrowth.com/resources
2) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video
---
Let’s Connect!
Website: https://stepstogrowth.com/
Click here to subscribe on YouTube: https://www.youtube.com/channel/UCVMNoSkPjxaesWaxI0vxYjQ
Instagram: https://www.instagram.com/garethflood/
Facebook: https://www.facebook.com/gareth.flood.792
Twitter: https://twitter.com/GarethFlood
LinkedIn: https://www.linkedin.com/in/garethflood/
Once you get involved in Marketing, you will meet the topic of "Branding". In this video, we cover, two ‘best in class’ case studies of brand management: Apple and Ikea.
If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template
If you wish to know more or get in touch, visit our website at https://stepstogrowth.com/
----
PS - Whenever you are ready, here are the best ways I can help you further…
1) Free resources section of our website: https://stepstogrowth.com/resources
2) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video
---
Let’s Connect!
Website: https://stepstogrowth.com/
Click here to subscribe on YouTube: https://www.youtube.com/channel/UCVMNoSkPjxaesWaxI0vxYjQ
Instagram: https://www.instagram.com/garethflood/
Facebook: https://www.facebook.com/gareth.flood.792
Twitter: https://twitter.com/GarethFlood
#brand #brandbook #branddefinition #branddesign #brandguide #brandidentity #brandisyourreputation #brandplanning #brandpurpose #brandstrategy #brandvision #brandbuilding #branding #branding101 #brandingbasics #brandingexplained #brandingidentity #brandingprinciples #brandingstrategy #brandsbusiness #branding #howtobuildabrand #isalogoabrand #marketing #personalbrand #whatisabrand #whatisabrand #whatisbranding