Stuck with marketing? Let's discuss the role of a marketing manager.

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Marketing Led Profit Growth

Gareth Flood

23 episodes

15 hours ago

For entrepreneurs and business owners who want to grow their business with effective marketing plans and tools. If you wish to know more or get in touch, visit us at https://stepstogrowth.com/ If you want to assess your business against the key processes of marketing, to find where you are strong & what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video

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Marketing

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Stuck with marketing? Let's discuss the role of a marketing manager.

Marketing Led Profit Growth

11 minutes 23 seconds

2 years ago

Stuck with marketing? Let's discuss the role of a marketing manager.

This video briefly explains what a marketing manager is, the role of the marketing manager and what they do.

Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company's product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth.

Chapters in the video:

00:00 Introduction

00:52 Getting stuck with marketing - overwhelm!

01:16 What is the role of the marketing manager?

01:43 The purpose and role of marketing

02:49 The four marketing things to do first

03:16 Product portfolio

04:37 Pricing

05:05 Place or channel or distribution

06:04 Promotions and advertising

08:01 People plan

09:51 Summary

11:11 Book a free strategy session - click the link in description or go to www.stepstogrowth.com